Dynamic Marketing--论文代写范文

应该注意的是,今天观察到的研究，鼓励研究人员开展培训课程,甚至访问客户研究问题。互联网能够更好地处理数据的收集,例如,苹果公司通过热线,李维斯使用工业测量的数据，简单地引用汽车制造商提供的信息。下面的essay代写范文进行论述。

Introduction
  The creation of products and/or services passes by a true partnership connecting the creativity of the manufacturer or service provider with the customer requirements rising from the practice from his business or a use repeated in its particular context. The partnership is accompanied by a mutual training like W.G. Walker describes it in a report of the RAND CORPORATION of 1993 (1): it consists in making go up the customer requirements on the level of the function concerned and having the results of the reflection, operated within this function, proceeding to the operational level ; it is well there the role which has to play the knowledge management seen under a dynamic angle not of collection and storage but of circulation and exchanges, concept that one finds in the work of C. Blanc and T. 

  Breton entitled "Le Lièvre et la Tortue" (2) which describes a reactive organization in which networks of immaterial activities are enabled; the function in question is related generally to design but it can be as well an administrative , commercial or technical one since it has effects on the appreciation of the customer with respect to a product or a service. It should be noted that a certain trend is observed today to induce research leaving its pigeon-hole and to encourage the researchers to carry out training courses with marketing to even visit the customers to study the problems hands on . 

  It is well what said in other words François Dalle in "Le Sursaut" (3) in connection with his understanding of the life of the contractor: "One goes on the field without respite, in the stores, with the saleswomen, one puts in contact the commercial people with theresearchers". Today, there is Internet but nothing replaces the direct contact, it never should be forgotten. Nevertheless, Internet makes it possible to better handle the data as those which collects, for example, Apple which makes the most of the requests carried out on hot-line, Levi Strauss which uses the data of industrial measurement or Kellog which studies the requests for dietetic information, as indicates it R. McKenna in an article of "Harvard Business Review", entitled "Real Time Marketing" (4); one can just as easily quote the manufacturers of vehicles which provide to their dealers a computerized assistance with the diagnosis of breakdowns and which learn from them the lessons necessary to the improvement of their products. 

  The organization in network makes it possible the various stakeholders to dialogue as early as the stage of design of the product and even, in certain cases, during its use, which makes it possible to design and possibly modify the product in connection with the customer; that also makes it possible to conceive the means of production with the operators who will have to use them and to train these operators in connection with the designers. The designer (or the design team) is placed in the center of an informational device which puts him in relation with the end-user and the manufacturing operator. 

  That enables him to develop a virtual product, a virtual machine (or a process of manufacturing), tools of assistance and of training of operators. In order to avoid any ambiguity thereafter, let us specify that when we speak about organization in network, we refer to as well only one company comprising various centers of profit or autonomous units as a number of distinct companies working together on a contractual basis and taking up quite precise duties, some of them being able even to exert the same function and to enter in competition, as it is the case in the market places.

  Moreover, the innovation does not develop within the strict limits of a given function possibly constituting, at a given moment, a point of focusing but is diffuse through the very whole organization with the proviso of finding there a climate favorable carefully prepared and maintained by every direction and more 5 particularly by omnipresent Human Resources Officers; the staff is then characterized, as we recommend it in our work entitled "L'entreprise délocalisée" (5), by "his aptitude to work in team, to act and report, to get information and inform, learn and teach, listen and dialogue with his colleagues, to be able to create, maintain and develop his own network of relations". 

  The problem consists in collecting the ideas of innovation to implement them within the adequate function, whatever their origin and that by an incremental development inspired of the "kaizan" appraised by Japanese people. According to Walker, in his report of the RAND Corporation, this joint development is at variance with the" take or leave it" attitude when a manufacturer speaks to a customer or the "show and tell"one when a foreman speaks to an operator. That can involve particular organizations; Russel L. Ackoff in "The democratic corporation" (6) gives an example of it: in the circular organization, the decisions are made by committees not exceeding ten people including the person in charge and his collaborators and, with only one advisory vote, the direct superior of the person in charge; according to the order of the day, the committee can invite various people (suppliers, customers, expert and so on); these committees function in a democratic way insofar as the person in charge for the committee is subjected to control for the members.（essay代写)

  51Due网站原创范文除特殊说明外一切图文著作权归51Due所有；未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象，51Due保留一切法律追诉权。
  更多essay代写范文欢迎访问我们主页 www.51due.com 当然有essay代写需求可以和我们24小时在线客服 QQ:800020041 联系交流。-X（essay代写)

标签：essay代写  Dynamic Marketing  代写  留学生作业代写  论文代写