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Social media in corporate marketing

2019-09-17 来源: 51Due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Social media in corporate marketing,供大家参考学习,这篇论文讨论了企业市场营销中的社交媒体。传统媒体在企业营销中只能起到产品宣传和信息传播的作用,无法及时的了解和掌握客户对产品的相关评价。而通过社交媒体的应用,能够让企业与客户之间建立一个较为完善的交流平台。另外,通过社交媒体的应用,可随时进行产品信息的交流和共享,为客户解答产品使用中存在的问题,以增强客户的体验效果,这样既改善了宣传效率,也为企业树立了良好的口碑。且在客户的口口相传中,产品销售量也会逐渐增加,为企业积累更多资金利润。

Social media,企业市场营销中的社交媒体,essay代写,paper代写,作业代写

In recent years, social media has become the most commonly used way of enterprise marketing. Through the application of social media, the communication between enterprises and customers and potential consumers has been strengthened, mutual trust has been enhanced, and a solid foundation has been laid for product promotion and image establishment, effectively improving the economic benefits of enterprises.

Social media is actually a platform for people to communicate. On this platform, people can share what they have written and discuss a certain topic without being restricted by time, space and region, greatly improving the efficiency of people's communication. At present, the most commonly used social media include weibo, WeChat, BBS, blog, etc. With the further development of Internet technology, social media is also constantly improving, adding more colors to people's lives and narrowing the distance between people. The development of social media is a spontaneous form of Internet users, which needs the effective support of technology to derive more products and provide help for people's lives. Without the reasonable support of technology, social media is just a platform for information transmission and has no practical significance.

Traditional media can only play the role of product publicity and information dissemination in enterprise marketing, but cannot timely understand and grasp the customer's evaluation of products. However, through the application of social media, a more perfect communication platform can be established between enterprises and customers. On the platform, enterprises can not only transmit product information in a timely manner, but also collect customers' evaluation and constructive opinions on products in a timely manner, understand customers' recognition of products, and then adjust marketing plans to increase sales. Meanwhile, through the application of social media, product information can be exchanged and Shared at any time to answer the problems existing in the use of products for customers, so as to enhance the experience effect of customers, which not only improves the publicity efficiency, but also establishes a good reputation for enterprises. In addition, in the word of mouth of customers, product sales will gradually increase, accumulating more funds and profits for the enterprise.

Most of the traditional media marketing is to achieve the publicity effect in the way of television advertising, not to mention whether the effect is obvious, the enterprise is the highest cost of capital for it. But advertising time is short, it is difficult to meet the needs of enterprise marketing. And after the use of social media, can through the use of all kinds of social software free of charge via the Internet to achieve product publicity and promotion, enterprise can make money from the product design, can use the web to achieve marketing purposes, not only increase the intensity of the product promotion, also reduces the cost of marketing, realize the benign interaction between businesses and their customers, promote the benign development of the enterprise.

In the application process of social media, users need to register their own ID to complete relevant information browsing and searching, which provides convenience for enterprises to have a more comprehensive understanding of user needs. In the process of analyzing users' browsing information, enterprises can grasp the preferences of different users, and then push corresponding products to users, so as to achieve the purpose of promoting consumption. For example, sina weibo's advertising push is targeted to push relevant information data to customers through the analysis of background data to avoid the placement of invalid advertisements. At present, many enterprises are using social media in the marketing link, so as to enhance the pertinence and flexibility of marketing, better meet the needs of users and improve the sales level.

In order to give full play to the role of social media in enterprise marketing, enterprises should carry out corresponding market research before marketing scheme system, clarify the characteristics of user groups, and reasonably choose social media to improve the level of enterprise marketing. If the use of inappropriate social media, although the enterprise can get a high click rate, but not significantly improve sales. Therefore, enterprises need to carefully choose social media to ensure the realization of marketing goals. For example, in terms of marketing, automobile enterprises can conduct product promotion and promotion through WeChat, SNS and other social media means, so as to improve user recognition and experience effect and increase sales. With the rapid development of technology, many new social media software comes into being, among which douyin is a popular software. People of any age can release and share video resources through this software, enriching people's spare time. Enterprises can also implement the release of small video products through the application of this software, so as to increase the amount of forwarding and achieve the purpose of product publicity and promotion.

Although the application of social media in enterprise marketing brings many advantages, it also has some disadvantages. Due to the freedom of speech on social media, negative comments are inevitable for enterprises, which has a great impact on the development of enterprises. Therefore, enterprises should strengthen the daily operation and management of social media, timely collect information and data from users and timely solve problems in negative comments, so as to strengthen communication with users and optimize the image of enterprises. For existing malicious comments, enterprises can use legal means to protect their own rights and interests to ensure good operation in the future.

Although the application of social media shows obvious advantages in improving the economic benefits of enterprises, traditional media also has its merits. For example, advertising marketing has a wide range of audiences, a large coverage, and a comprehensive explanation of product information, so that users can understand the product advantages more directly. Social media, on the other hand, has the characteristics of low cost and high flexibility. If the two can be effectively combined and their advantages are complementary, it will push the enterprise to another height and effectively promote its rapid operation and development.

An excellent marketing plan, if the product quality is not up to standard, will not improve customers' purchasing desire, on the contrary, it will reduce the trust of enterprises. Therefore, enterprises should pay more attention to product quality and strictly control all production links, so as to reduce problems and provide users with more high-quality consumption experience. At the same time, we can also use social media for product promotion to absorb more consumers' opinions and improve our shortcomings, so as to establish a good corporate image and reputation and enhance the competitiveness of enterprises.

To sum up, social media is of great practical significance for the development of enterprises. Enterprises should apply social media reasonably in combination with their own conditions, so as to improve marketing level and create more economic benefits for enterprises.

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