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Assignment代写:Color of advertisement

2018-07-31 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Color of advertisement,供大家参考学习,这篇论文讨论了广告的色彩。在现代城市的商业氛围中,我们随处可见不同类型的平面广告,在这些广告中,每一种广告色彩都有一定的主题表现与情感诉求,色彩充分的烘托和渲染了广告的气氛。设计者在运用广告色彩的时候都会考虑到色彩对人的心理影响及广告色彩的视觉效果,对色彩进行有目的的选择。

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Text, graphics, color is the most basic three elements of advertising, the position of color is crucial, its success or failure depends on the clever use of color. Advertising color affects the psychological changes of consumers, which is the key to determine consumers' choice of business behaviors. It is an important part of design to grasp the theme expression and emotional appeal of advertising colors.

The world is full of colors and colors. We live in a world full of colors. Color depends on the specific object and exists, with the prior image and greater than the image of the artistic characteristics. In the commercial atmosphere of modern cities, different types of print advertisements can be seen everywhere in the streets and alleys. In these advertisements, we can appreciate the endless charm of color. To understand the psychological impact of color on people and the visual effect of advertising color will make the advertising picture surprisingly successful and unforgettable, so as to achieve the purpose of advertising theme.

Advertising is a kind of media that conveys information to the public through certain carriers. Advertising has the characteristics of continuity, which can be transmitted continuously in different places and regions, and also has the characteristics of target, persuasive and profitable. The history of advertising has a long history, such as the physical advertisement in ancient times, that is, the goods used for exchange, as well as the selling of advertisements and signboards. Modern advertising is closely related to people's food, clothing, housing and transportation. When people consume, they will choose products with strong advertising campaigns.

Color is a kind of reaction that light passes through the person's eyes again to the nerve center of the brain, if there is no light, life will lose color, then our world will be a gloomy. Color has three attributes: hue, lightness and purity. We can distinguish the types of colors by their hue attributes, the lightness and darkness of colors by their lightness attributes, and the saturation of colors by their purity attributes. Because of the existence of these three elements, there are different contrast, warm and cool between colors.

Advertising color is relative to painting color, arts and crafts color, printing color, clothing color, product color and so on. In order to understand advertising color, we must deeply understand the specific requirements of advertising themes and advertising objects on color, and also study people's interest in color and emotional tendencies, so as to make reasonable use of color, so as to create advertising works with different forms and different themes. Why use color in advertising, in the words of Thomas bee, an American advertising scholar, is that advertising color can attract people's attention, create images for products, and make a deep visual impression on people's memory.

The variety of colors is rich and colorful, making the advertising color change. People have different feelings towards different advertising colors, which have certain effects on people's physiology and psychology and trigger related associations. Such feelings and associations are the key points in the application of advertising colors. The effect of advertising color on people's physiology is regressive, cold and warm, light and heavy, soft and hard, etc. The psychological impact on people will vary from person to person. There are different associations and emotions in different people's psychology, such as politicians symbolizing revolution in red and business people symbolizing passion in red. Designers in the use of advertising color will summarize this writing feeling and emotional characteristics, color for the purpose of choice. Below we carry on the analysis with the advertisement design in the red, orange, yellow, green, blue, purple six main colors.

Red visual degree, irritant, bright, strong, give a person active, warm association. In people's ideas, people like to associate red with auspiciousness and happiness, so red is often used in activities. Red is also easy to associate with blood, giving people the association of life and danger, so fire engines are red color. Therefore, it brings us warm, positive and lively emotions. Orange is also more dazzling, usually will give a person warm, gorgeous, excited, healthy feeling, bring us noble and gorgeous emotion. The brightness of yellow compares red and orange want tall, have lightness, bright, glorious wait for a feeling. In ancient China, yellow was a symbol of power, so it would bring us sweet, comfortable and other emotions. Green represents life and hope. It is the eternal color of mankind and the symbol of peace and security. Give people natural, relaxed and healthy emotions. Blue is the color of nature sky, give a person natural daydream, have tall, abstruse, broad sense, give a person the emotion of science and technology vogue. Purple is the color that is rare in nature, but often use in design, give a person noble, costly, romantic feeling, give a person romantic, elegant, holy affection.

Advertising communication activities must have a certain theme, the role of advertising color is the appropriate expression of the theme, catering to the main ideas of advertising. The theme content of commercial advertisement is quite large, and the Angle that advertisement pays attention to is not the same when carrying out design, but most of them express the theme of advertisement through image color, here we mainly analyze the relationship between commercial advertisement color and the theme.

Industrial theme advertising: when it comes to industrial products, consumers are more concerned with functionality and practicality in their consumption. In order to reflect the psychological characteristics of products, they generally use more stable and simple colors, such as blue and gray, in the advertisement. Products is our theme advertising: involvement of a kind of nutrition every day, in addition to consider when absorb the food nutrition delicious, safety factor is more important, generally choose the warm color tone, such as yellow in the advertisement already so close to the food of the inherent color, and very tempting, stimulates the appetite and consumption desire of consumers. Cosmetics theme advertisement: when I mention cosmetics, I think of women. It is a necessary product for women to use for beauty and skin care. This kind of advertisement basically is the hairdressing that publicizes a product to protect skin to protect skin efficacy, after use can make a person pure and fresh beautiful, basically still use neuter and simple and elegant color on use color, the color of similar this Yang has pink, pink green, milk white wait, can bring elegant, gentle aesthetic feeling to the consumer. Traffic and travel advertising: traffic and safety is always a matter of vigilance in our life. This type of advertising appeals to comfort, security and pleasure. On advertisement color, it is to choose green wait for mass-tone attune of course. Drug theme advertisement: this kind of advertisement mainly expresses the health, health and safety of the medicine, so it will choose cool colors, such as blue and green. Sports theme advertisement: sports needs vitality, passion and spirit. When carrying out advertising communication, it mainly displays the enthusiastic, energetic and youthful theme consciousness. Therefore, it mainly USES relatively exciting and enthusiastic colors, such as red and blue, in the selection of advertising colors.

In a word, the value of color in advertising is unparalleled in text and graphics. It has the feature of "image before image, more than image". The proper use of advertising color must reflect people's emotional psychology and physiological characteristics of color. Every theme advertisement must use the advertising color that conforms to the theme.

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