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美国作业代写:Starbucks Justifies Itself with High Corporation Social Responsibilities

2017-06-29 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Starbucks Justifies Itself with High Corporation Social Responsibilities,供大家参考学习,这篇论文讨论了星巴克的社会责任。在社会责任方面,星巴克无疑做得很好。星巴克与咖啡豆种植者建立了一种可续持发展的关系,为其提供信贷,让咖啡店种植者能在生产上做更好的投资。另一方面,星巴克还实施了其他手段来保护环境,如不砍伐树木和减少废物、循环再造计划。

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To a great extent, the historical most successful coffee company Starbucks has proved itself as “a socially responsible international corporation”. The company defines Corporation Social Responsibilities (CSR) as operating business in a social, environmental and economic-beneficial way to communities where they are in.

To execute, it builds a sustainable relationship with its suppliers (coffee bean farmers), preserves the environment and strengthens the bonds with its employees and community. First, Starbucks establishes sustainable relationships with its coffee growers by negotiating with farmers directly without intermediaries, paying fair prices to the farmers, and developing long-term relationship (2 to 5 years), and financing its qualified farmers with credit, to achieve a win-win situation for both farmers and Starbucks (Video 1). The long-term contract and financial credit help not only ensures the supply of coffee beans and predicts sales and prices for growers, but also enables farmers who were limited to credit before are now able to re-invest on their production, such as to plan certain number of tree plantation and equipment. Second, to preserve environment, Starbucks only picks up those suppliers who pass through Federal Labeling Organization (FLO)’s ecological test worldwide, and pulls ecologic enterprise ventures to them, for an aim to protect environment. Other means have also been implemented to protect environment such as not to cut trees and let coffee grows under the shade, which also makes coffee grow better. It partners with Green Teams and participants with the Earth Day activities for a history and organizes energy and water conservation programs, waste reduction and recycling programs companywide (Video 12). Third, Starbucks also conducts many social projects in the communities where they sell coffee and employees live, for example, to build primary and middle schools for local children (Video 1). Also, it has contributed to the communities with nonprofits stores to offer services to meet local people needs, and Starbucks donates $0.05 to $0.15 per transaction to its nonprofit partner.

To further strengthen its socially responsible programs, Starbucks can impose the society’s awareness to social responsibilities via its powerful brand influence to consumers, for example, the companywide waste reduction and recycling programs as well as energy and water conversation activities can not only held within companies but also spread to the communities, and under the brand’s strong influence, it will attract more consumers to shoulder their social responsibility and meanwhile improve the firm’s reputation.

Besides, as it did several years ago, when it posted questions about its social responsibilities in the stores, now it can post photos and videos of their green programs and volunteer activities on the social websites like Facebook, (Hines, 2007).

How Starbuck does its part of social responsibility will largely influence its consumers’ preference in the fast-consuming era today (Hines, 2007). Hence the firm needs to show public its desire in dealing with suppliers, consumers and environment (Harnrungchalotorn and Phayonlerd, 2010). The implementation of Coffee and Farmer Equity (CAFE) Practices of Starbuck, as Ritter (2014) claims, will help make sure that the farmers who are in the lowest chain of supplement are “economically sound” and further support Starbucks’s grow. Besides, the firm also focuses on people’s development, as Vandeveld (2015) points out the firm has promised to hire over 10,000 veterans by 2018 and provides training opportunities for the young people in communities.

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Reference

Harnrungchalotorn, S. & Phayonlerd, Y. 2010. Starbucks with Corporate Social Responsibility (CSR): “How Starbucks succeeds in a business world with CSR”. Faculty Board of Economic Sciences, Communication and IT Business Administration. Available. [Online], access from http://www.diva-portal.org/smash/get/diva2:353800/fulltext02 [June 1st, 2016]

Hines, A. 2007. How Responsible is Starbucks' CSR Program? CBS News. Available. [Online], access from http://www.cbsnews.com/news/how-responsible-is-starbucks-csr-program/ [June 1st, 2016]

Ritter, D. 2014. 3 Reasons It's Hard to Hate Starbucks. Available. [Online], access from http://www.usatoday.com/story/money/business/2014/07/06/why-its-hard-to-hate-starbucks/12022699/ [June 1st, 2016]

Vandeveld, K. 2015. Corporate Social Responsibility: How Starbucks is Making an Impact. Available. [Online], access from http://www.whywhisper.co/the-blog/2015/9/24/corporate-social-responsibility-how-starbucks-is-making-an-impact [June 1st, 2016]

Video 1. Starbucks: Building Relationships with Coffee Growers. Available. [Online], access from http://highered.mcgraw-hill.com/sites/007352994x/student_view0/video_clips.html  [June 1st, 2016]

Video 2. Starbucks Corporation: Serving More Than Coffee. Available. [Online], access from http://highered.mcgraw-hill.com/sites/007352994x/student_view0/video_clips.html [June 1st, 2016]

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