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Western text style design

2018-10-12 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Western text style design,供大家参考学习,这篇论文讨论了西方文字体设计。随着全球经济一体化的发展,视觉传达设计和对外宣传中的外文字体日益重要。西方文字体设计可以分为两个大的方面,一个是基本字体设计;另一个为创意字体设计。西方文字体的基本字体设计分为文艺复兴字体、巴洛克字体、古典主义字体和现代自由体。这些基本字体由圆弧线与直线组合而成,都有其各自基本的结构和装饰特点,在绘写前应当先了解它们各自的形态。

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Text on the basis of different ethnic and regional development, formed the independent character system, which can be roughly divided into east and west in the world two big character system, the east is given priority to with Chinese character system, the west is given priority to with Latin alphabet system, this paper revolves around western Latin alphabet system mainly analyses the classification of the design of the text.

There are sixty or seventy countries that use Latin alphabet in the world. Chinese "hanyu pinyin scheme" and some minority languages also use Latin alphabet. Actually, it has become the universal alphabet in the world. As the Latin alphabet of Chinese phonetic alphabet, also plays a significant role in our cultural life. With the development of global economic integration, the foreign language font in visual communication design and external publicity is increasingly important. Moreover, other foreign language fonts are made of decoration and decoration on the basis of Latin letters, which is of great significance to master other foreign language fonts.

Western text design can be divided into two major aspects, one is the basic font design; Another is for creative typefaces.

The basic font design of western characters can be divided into four types: Renaissance font, baroque font, classical font and modern free font. These basic fonts, which are composed of circular lines and straight lines, have their own basic structure and decorative features, and should be understood before drawing.

The Renaissance body, also known as the old horse's hippocampus, was formed in the 15th century, beginning in the European Renaissance. It's an archaic Latin word, so it's also called the old hippocampus. It is written with a flat pen at an oblique Angle and has an italic form that matches it. The best font is the galamonte font of France, with a bright and clear tone, soft, beautiful, decorative effect and readability are very successful, are popular today and commonly used fonts.

Renaissance typeface is characterized by the tilt of the axis of round letters, the contrast of thick and thin lines is not large, and the characters are drawn in a circular arc. Its graceful, harmonious style is especially suitable for classical works and time-honored commercial decoration and propaganda, as well as for modern literature, poetry and youth books.

Baroque fonts, also known as transitional fonts, were the baroque period of the Latin alphabet from the 16th to the 18th century. It was the transitional font before the classicism after the Renaissance. Typical is the caslon style of Britain, which also has italics corresponding to it. The contrast of the thick and thin lines of this font is strong and clear, and because it is suitable for typesetting any type of book, it is also the most commonly used font today.

After the French revolution and the enlightenment movement in the 18th century, the classical font became modern Roman. In art, it opposed the feudal and declining baroque and rococo art styles and advocated the Renaissance and Greek classical art. To distinguish it from the old hippocampus, it is called the modern Roman body. It's written in a flat pen at a horizontal Angle, and has italics that go with it. The most representative is bodoni style, which enjoys the reputation of "king of printers" in Italy. It is neat, delicate, simple and cold. It has achieved a high level of harmony and readability.

The characteristic of classicism font is that the axis of round letters is completely vertical, the thickness and thickness of lines are strong, and the characters are drawn in a straight line. It applies not only to modern scientific prints, but also to certain literary and artistic works.

The modern free style was developed in Britain in the early 19th century due to the further development of capitalism. They are characterized by the same lines of thickness. The former completely abandons the monogram, leaving only the bones of letters, showing simplicity and decorum, so they are also called monogram, bold and square. The latter is to add a short stick on the anaphora, quite rough style, so also called to strengthen the anaphora.

Modern free style has developed to today, and has developed from italics and folk handwriting based on a large number of writing style, writing lively and free, strong sense of movement, is also commonly used advertising fonts.

Above contents belong to the western basic font design, as the abundance of material life and spiritual life, basic font design cannot have satisfied the growing desire, so a lot of professionals, as required by strengthen the meaning of the text, using the rich imagination, do greater freedom from the perspective of beauty change and decoration processing, in order to achieve the striking and telegenic artistic effect. Its style is lively, relaxed, multilateral or, individual character is very strong. For advertising, poster, commodity packaging and other favorite.

According to the changes in decoration and different methods of artistic processing, creative font can be divided into: decorative font, image font, calligraphy font.

Adornment font is the most lively and diverse, application is very extensive also. A relatively simple method is to use the basic font as the prototype font, and make changes of interior lines, outline edges, ontological stereoscopic and parallel perspective on the basis of it. This method can also be used to introduce many other decorative methods, such as broken pen, virtual reality, folding, overlapping and projection, etc., to make letters eye-catching and beautiful.

Image font is a font that combines words and pictures to visualize the meaning of the words. All figurative words can be used in this way.

Calligraphy font is a strong personality, full of sports, lively and beautiful font. However, it is not easy to read and should only be used in short sentences with fewer letters, such as people's names, place names and commodity names. Writing this font requires a lot of imagination and familiarity with a variety of fonts.

Tools are pens, reed pens, brush, charcoal, and so on. Make some tentative writing on paper first, make the composition of glyph gradually mature. We can use the different shapes of horizontal and vertical lines, curve and straight line, arc and acute Angle to create a strong contrast and rhythm, and connect the upper and lower parts of complex upper and lower letters of upper and lower letters, so as to produce both contrast and unified composition.

After the composition is determined, you should make repeated practice, until the nature and proficiency, even the small parts are satisfied. It is better not to make any modifications at all, but to make at most a few if necessary, as too many modifications can easily ruin the natural and refreshing effect.

When we design fonts, we should not stick to a practical approach, but try to combine different approaches flexibly to achieve the best visual communication effect.

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