作业代写：The digitization of logo design

下面为大家整理一篇优秀的paper代写范文- The digitization of logo design，供大家参考学习，这篇论文讨论了标志设计的数字化。标志作为一种视觉语言的图形符号，以其独特的视觉魅力，在方寸之间蕴含丰富的内容，更是用极其精练的视觉语言传递明确的信息。当代标志在数字化及设计思潮的推动下，呈现多元化趋势，以其人性化、直观的视觉冲击力迅速拉拢与观者的距离，进而达到传播效果。

As a graphic symbol of visual language, logo contains rich contents between square inch with its unique visual charm, and it is also a clear message delivered with extremely concise visual language. In today's highly developed commodity economy, logo design is indispensable for any organization, enterprise or brand. It takes on the responsibility of spreading corporate image, brand management philosophy, corporate culture and even business strategy. In the increasingly fierce competition brought by global economic integration, logo design is in the process of gradual change and innovation. More and more logo design presents a different design style than before and appears with a new face. Along with the reflection to the modernist design style, under the trend of thought of abandoning the rational restraint and paying attention to the perceptual individualized visual impression, the present logo design appears several new development trends. Among these new trends, the digital and image development trend is particularly obvious.

After entering the digital society, the digital design represents the future development direction and gradually becomes the development trend of modern logo design. At the same time, digital technology has spawned many new modeling languages, which are highly characteristic of the information age. They rely on information dissemination, high degree of complexity and large capacity of information. At the same time, multimedia enables the logo to integrate various dynamic information communication forms, such as language, sound, image, image, etc., and the integrated design also greatly expands the presentation of the logo. The Internet has increased the timeliness, comprehensiveness and interactivity of the sign, and the application of the sign has experienced abundant development changes. As the interaction with users increases, there is an unprecedented sense of engagement and intimacy between the logo and users.

Computer technology is a remarkable feature of the digital society. Since the introduction of computer technology in the design field, artistic creative means and methods have become unprecedentedly abundant, as well as in the field of logo design. With the development of computer technology, some design software has become the main means of logo design, such as Photoshop, Ilustrator, CorelDraw, Flash. With the continuous update and perfection of these design software functions, a large number of new creative methods emerge in the field of logo design, and therefore, logo design has been given new vigor. Modern design application software provides unprecedented technical space for the designer's creation, and the designer has truly entered the realm of "afraid not to do, afraid not to think". The convenience and speed of software increase the application carrier of the sign, and the effect of plane and space is more vivid and intense. Modern signs, whether in form or color, have begun to break away from the traditional way of expression and are forming a series of new modeling language.

Software technology has led to the evolution of the symbol from simple organic form, geometric form to complex random form. Due to the increased complexity, a symbol can have a series of similar shapes, different shapes and colors, while the characteristics are still obvious and the recognition is still strong. What stands out is the logo of the Hanover expo in 2000, which focuses on the relationship between human beings, nature and technology. On the threshold of the 21st century, Hanover expo has put forward the topic of social harmony to the whole world. It is a corrugated figure that can change the structure and color according to different occasions, and presents different motion states at the same time when the overall structure remains unchanged. But the main body is the same, and the features are very clear, in any application, can be identified as the Hanover expo logo. It's like you can change a lot of clothes, but people will always recognize you. It was full of motion, as if only a high-power camera could capture its next walk. It is also a phenomenon difficult to capture, full of uncertainty and uncertainty. As the main designer Michael Gals explains: it contains elements that keep it moving and alive, an eternal energy. This is also the requirement for human development in the 21st century: keep moving, be flexible in thinking, be bold in innovation and use wisdom to push the world forward. According to the international review organization composed of famous designers, the appearance of this seemingly organic and biological structure is an important symbol of the change in the use of technology in the field of logo design. It seems to be a sign of being able to breathe, both internally and technically. The success of this logo design lies in the creation of a kind of visual form that can be developed and changed according to needs, the inflexible pattern is changed into the visual image with infinite vitality, and the effective and accurate visual recognition is obtained in the extended time and space. The world expo itself is a world event, and the emergence of new thinking on logo design using digital technology has brought great impact to the world, as well as a large number of logo design with this trend.

In the Internet era, Google, as the world's largest search engine, is also very groundbreaking in its logo design, with the distinctive features of the Internet digital age. In the main signs unchanged, according to different festivals and themes to be updated, and lively. Also we are familiar with the web browser logo, a traditional static display. The browser logo is designed to scroll through flash while the browser is browsing or waiting for the page to download for a long time, and it is displayed in a dynamic way that gives our tired eyes a pleasant feeling.

Post-industrial society is also an era of images, which is obviously different from the cultural tradition of modernism which pays special attention to the communication and feelings of language and words, and the mass culture of postmodernism pays special attention to the communication and feelings of visual images. If modernist culture is "readable", then the mass culture of postmodernism is "visible". The invention of new technology has changed how we view and understand the world, and mirrors, photography and computers have changed how we see. The war between image and language is reflected in the opposition between image culture and discourse culture to some extent. The enlightenment role played by language seems to be coming to an end, and the decline of its function may be an inevitable trend.

The language character and the vision image each have short long, the language character is abstract, the concept, the rational, the clear, the certain; And the visual image is concrete, image, perceptual, uncertain. Based on their fundamental differences and different characteristics, the former is more related to the rational principle, while the latter is more inclined to the principle of sensibility and desire. If the language requires the audience to meditate, which is a kind of meditation, then the visual image is more about the present experience of the audience.

Modernism logo rhetorical grammar, in general, an abstract and rational tendency, and the pursuit of "purity" in the form of symbol, with extremely abstract concise geometry graphics framework, to highlight the "less is more" the overall visual effect, pay attention to neatly rational and clear, give a person composed concise, elegant and generous feelings. Logo graphics have clear idea connotation, is clear, linear, can explain, can let the person perceive.

The post-modern logo design in the era of film and television images follows the principles of sensibility and intuition, and is presented as a kind of extremely sensitive form. Adopting a new rhetorical grammar that is totally different from the "rational tool" of modernism, it completely leaves the principle of aesthetics, personality, style and self-discipline. The use of image as the main element in the logo design enriches the overall visual effect of the logo. The logo graphics present a very concrete and perceptual tendency, transcending national boundaries, and experiencing a kind of aesthetic, open, perceptual, and energetic psychological experience.

It can be said that under the impetus of the new era background and the design trend, the contemporary logo presents a diversified trend, and the representation of digitalization and image rapidly draws the audience's distance with its humanized and intuitive visual impact, so as to achieve the communication effect. This trend will affect the performance and development of logo design for a long time.

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