What is the consumption alienation-essay代写

留学生essay代写精选范文：“What is the consumption alienation”，这篇论文讨论了消费异化。随着人们生活水平不断提高，大家的消费也变得多元化。消费异化，就是消费者进行的盲目失控的消费行为，是一种物化的文化形态。它导致了社会产生一股奢靡浪费之风，让人对物质产生盲目的尊崇，错位了价值取向，危害性非常大。所以如何从异化的消费模式改变为绿色、可持续的消费非常重要。

Today's 21st century, with the development of society, science and technology improve people's living standards improve, rapid expansion of consumer consumption become more varied. So consumption is becoming an important part of our life. Philosophers had put forward "alienation" concept by the time of the field extends to the production of consumer goods areas we call consumption alienation. That is in today of consumption of diversified of development in the businesses using various publicity means to consumers caused has huge of illusion and blind of consumption views, that consumers in free dominated himself of property enjoy happy of while is not know has became has consumption of slave, in this blind and runaway of consumption activities in the, consumption subject was alienation has, that: people created has production and consumption but production and consumption in turn is from a species degree Shang bound has people of development, people on the to passive party, people in consumption in the lost has self, Leading cause obstacles to the realization of man's all-round development. Therefore, for active sublation of the alienation of consumption in life is very important.

Generally refers to the process of development of alienation due to the activities of their opposite the object, and this object as an outward bound subject development and even alien forces turn against itself. Is derived from the Latin the word alienation, transfer, alienation, from the mean.

With the development of society, Western Marxist theorist on the analysis of contemporary capitalist consumer alienation – raised in the course of this important concept. They revolve around consumption alienation causes, harms and how to get rid of alienation consumption alienation and other aspects of consumer research. And formed the Western Marxism's "theory on dissimilation of consumption."

Marx's concept of alienation can be divided into "alienated labor" and "commodity fetishism" of two concepts. Alienated labor is the realm of philosophy, while commodity fetishism is the realm of Economics said commodity fetishism is a form of consumption alienation. Consumption alienation that "commodity form" in people before put people itself labor of social nature reflect into labor products itself of afternoon of nature, reflect into exists Yu production zhiwai of real and real Zhijian of relationship problem and in consumption process in the people of all need increasingly to real to meet, people of subject sex increasingly by control Yu real of world, this is alienation in consumption field in the of performance. Consumption alienation made by people creating value is presented in the form of a natural process.

First, consumption alienation and modern market economy rapid development of modern enterprises in market competition and marketing strategies that are used in a direct relation. Some years this year, with the development of the market economy and prosperity, people need not only with the quantitative growth and qualitative changes took place, which developed from a basic need to be enjoying needs. Market of nature is pursuit surplus value of maximize, businesses to reached this a purpose, they on had to do 1. expanded existing market of consumption 2. put existing of consumption groups again expanded 3. for create hairstyles production, that constantly of development and update said production commodity makes its has new of value to promote consumers era of enjoy type need 4, and increased products publicity, using all possibilities means put commodity of consumption crowd maximize. From the operator's business side, along with the significant increase in product structure, and the increasingly fierce market competition, in order to achieve profit targets, it is necessary to want to try a variety of approaches to create consumer need, and by certain measures to induce consumers to buy products and receiving production.

Thus directly resulting in economic development, not only to speed up the pace of production, speed up product update, while speeding up the exchange of commodities and consumption. In other countries, earlier on the alienation of consumption in Western Marxism defines them from the point of view of the theory of human nature revealed in contemporary capitalist society into wealthy society, alienated but people have become more wide range has been extended from production areas to consumption areas. On one hand, it becomes lost in the labor free of a "compensation", become an escape pain and misery of the refuge. The other hand, to manipulate and control the consumption of the ruling class, because in a capitalist society, the ruling class represents the interests of the bourgeoisie. They make consumption a control tool. Secondly, in a socialist society from the ecology and natural perspective on consumption alienation is defined. They believe that consumer alienation is the person as consumer spending itself, the pursuit of the is a plenty of nature taking and occupation. This deviation between consumption and the real needs of people, evolved for consumption and consumption of pathological behavior. Some consumers even have "buy expensive not only to" distort consumer alienation consumption led to the heart is people and nature of distortions.

Some scholars divided into meeting consumer needs of consumption and satisfy the desire of consumption, and on this basis to define consumption alienation. They considered that the so-called "consumption alienation" refers to people with desires rather than basic survival needs as the starting point of consumption resulting in the consumption of subject status and loss of rationalism, the alienation of human nature to people on the physico-chemical state of consumer goods.

In Das Kapital, Marx was first proposed in "commodity fetishism" is in fact "alienation" and a form of it made by people creating value in the form of a natural show. "Commodities" in front of the people reflected into itself labour the social nature of work the nature of the product itself, reflected into the natural social attributes, which reflect producers with labor relations exist in addition to the production of social relations between and.

Defines the early Western Marxism on consumption alienation. From the human point of view, reveals the contemporary capitalist society into the affluent society, but who has alienated a broad range has been extended from production areas to consumption areas. They believe that consumer alienation is: consumption is the means to meet the needs of people, but in the contemporary capitalist society, this feature has been alienation of consumption, consumption was to give other meaning. On one hand, it becomes lost in the labor free of a "compensation", become an escape pain and misery of the refuge. The other hand, rulers to manipulate and control the consumption, the consumption becomes a tool of social control. Study on Western Marxism around consumption and human existence, the nature and function of alienation consumption as a starting point for research, focusing on consumer alienation meaning consumption and the existence of the State. Their perspectives and research paths for us consumption alienation in the perspective of scientific development concept is of great reference value.

Ecology of socialism from the perspective of man and nature define consumption alienation. They believe that consumption alienation led to consumption as an end in itself, excessive pursuit of a natural claim and possession. In this way, consumption and the real needs of people departing from the evolved into consumption and consumption of pathological behavior. Is the alienation of consumption leads to distortions of the relationship between man and nature. Therefore, to overcome consumer alienation is an effective way of rebuilding harmonious relationship between man and nature. Although ecological socialism proposed solution is open to discussion, but they are from people with in-depth research on consumer issues in the context of the nature, researchers should also be serious learning. In China, the materialistic consumption caused shortages and damage to the environment is a very acute problem, there is an urgent need to study how consumption alienation leading to shortages of resources and environmental crisis, and feasible strategies on how to overcome the alienation of consumption.

Early entry into the consumer society of Western developed countries, nature of consumption in these countries. The economy. Social and human impact of the earlier show. Therefore, research on consumption in these countries, in particular the study on consumption alienation before the Chinese, in the scope of the study. Research has reached a certain level of depth. Concept consumption alienation abroad while each have their own shortcomings, but I think that, regardless of which country, consumption of natural resources. Ecological environment

Habitat and human development impact is a common place? it is also conducting research on consumption alienation should draw on the place.

In philosophy, "alienation" concept is based on the relationship between subject and object, Marx succeeded to Hegel's view of dialectical unity of subject and object. According to this theory, in the transformation of nature, on the one hand, through production and labor transforming nature, adapting them to its own purposes on the other, through this process, people not only the nature of power, and changing the nature of change itself. From this point of view, consumption is not just on the object of possession. Use and consumption, is a reproduction of the main forms of society and human nature. Human needs are not static, but goes along with it to create the development and continuous development of the object-oriented world, as created by "natural" becomes more and more rich human subjects has become more and more rich.

In Das Kapital, Marx was first proposed in "commodity fetishism" is in fact "alienation" and a form of it made by people creating value in the form of a natural show. "Commodities" in front of the people reflected into itself labour the social nature of work the nature of the product itself, reflected into the natural social attributes, which reflect producers with labor relations exist in addition to the production of social relations between and. "Commodity fetishism" easy to wrongly mistaken for social appearance of the social reality and essence of wrongly marketing. Products • consumer • quantified standard of living equivalent to the real material interests, which may easily lead to human nature. People need to be alienated. Thus, in consumer activity, all people need in order to meet, people increasingly controlled by world of subjectivity, which is a sign of alienation in the field of consumer.

Consumer alienation is a materialization of cultural patterns, it caused people to physical extremes respect and extravagant style of the whole society, led to the dislocation of the value orientation of people, has a great deal of harm. Frankfurt School theorists in Marcuse's one-dimensional man of Western consumer society, reification and alienation made a detailed in-depth analyses and enlightening critique. Marcuse believes that in advanced industrial societies, reveling under the economic prosperity of people, relaxation, entertainment, action in accordance with advertising and consumption, fashion, love or hate what you love or hate something, many people steeped in the pursuit of material and enjoy, without the pursuit of spiritual perfection and ultimate concern. In addition, in the past, good life belongs only to the monarch, Nobles and control over lands, resources and privileged minority. Today, the vast majority of people in the community are able to pursue "a better life". "If workers and he of boss enjoy also of TV, and addiction Yu also of amusement resort; if typist dress have with she of employers of daughter as beautiful, if black also has Cadillac car, if they reading also of newspaper, this similar does not showed that class of disappeared, but showed that existing system Xia of various people in more big degree Shang share with to maintained this system of need and meet. "Different social strata and classes in the production and life of the common or integration makes it be controlled by the consumer has lost its critical ability in the real world. Markus pointed out, people in advanced industrial civilization is completely independent of material desires one of man, is the advancement of consumer goods the slaves.

On the actual conditions of our country, in recent years, under the penetration of consumer culture, many people form a new "commodity fetishism" spendthrift unbridled consumption, materialism and endless pursuit of pleasure as the greatest sense of beauty and happiness in life. The "consumption culture" spread of not only changes the accumulated moral values, made many people to measure people's consumption level as gentle and simple measure of honor and disgrace.

This paper argues that consumer alienation is the development and development of human society is not perfect. Consumer alienation is inevitable to some extent, consumer alienation is with the social and economic development of the accessory, along with economic development, and in some also play a role in promoting economic development. However, consumption alienation of consumerism culture and its derivatives is a contrary to traditional culture, with negative values of culture. Its existence has been on China's development of the market economy and the construction of spiritual civilization have had large negative effects. Consumer culture is a human creation, is the crystallization of human wisdom, now living in which people feel suffocated and constrain the development of people. After careful and calm reflection, it was found that air now is surrounded by its own culture of alienation. So, how to break the culture of alienation, by the alienation of consumption patterns towards green consumption and sustainable consumption, realizing man's all-round development and the harmonious coexistence of man and nature, before us has become a serious issue. So we must discard the attitude in the face of this phenomenon.

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