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The innovative ideas of American companies

2019-01-08 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- The innovative ideas of American companies,供大家参考学习,这篇论文讨论了美国企业的创新理念。创新理念是企业管理创新的启动力,是激发企业活力、孕育企业竞争力的重要源泉。美国的企业家和管理学家在丰富而深入地创新实践和理论探索中,总能不断提出富有时代特色的创新理念,从而形成了美国企业浓厚的创新文化氛围。这种创新文化业已成为孕育美国企业竞争力、推动美国企业持续成长的不尽源泉。

innovative ideas,美国企业创新理念,assignment代写,paper代写,北美作业代写

Innovation concept is the driving force of management innovation and the important source of stimulating enterprise vitality and gestates enterprise competitiveness.

To explore the secret of the success of American enterprises, it can be found that in the rich and in-depth innovation practice and theoretical exploration, American entrepreneurs and management experts can always put forward innovative ideas with characteristics of The Times, thus forming a strong innovation culture atmosphere of American enterprises. This culture of innovation has become an inexhaustible source of American competitiveness and sustainable growth. Learning the advanced innovation ideas of American enterprises is of great significance for promoting Chinese enterprise management innovation.

Innovation and reform are the basic business philosophy generally followed by American enterprises. Based on this concept, they can resolutely discard rigid and conservative thoughts and behaviors in their business management activities, advocate change and flexible understanding and thinking, and seek to innovate and seize opportunities in the process of change. For example, one of IBM's main philosophies is the pursuit of excellence. Ge's basic philosophy is "progress is our primary product". HP "prides itself on world-class precision"; the main reason for Microsoft's success is that it "keeps getting rid of its products". Treat innovation Jack Welch argues, "you can't keep calm and rational, you have to reach the point of crazy". All these ideas embody the spirit of innovation of striving to be the first, unwilling to be left behind, and pursuing newer and better technology and performance. As James Morse said: "the only sustainable competitive advantage comes from more than a competitor's innovation ability". In this spirit of innovation, Intel has long dominated the chip market, Microsoft has always held the initiative in the software market, and McDonald's has dominated the fast food market.

Facing the market to provide customers with the best products and the best service is the fundamental basis for the survival and development of enterprises. Therefore, in the innovation activities of American enterprises, the combination of innovation and market is particularly emphasized, and the combination of innovation and corporate profits is also emphasized. Because, in their view, if the most advanced technology is not combined with market demand, can not create customer value. As cisco CEO John Chambers said, "the best technology doesn't necessarily succeed. Ultimately, the market beats technology." The Minnesota mining and manufacturing company, considered America's "most innovative enterprise," innovates on the idea that "innovation = new ideas + actions that lead to improvement or profits." Therefore, innovation is not just a new idea or technology, but an idea or technology that can be put into practice and produce practical results. Under this concept, 3M has established the development plan that at least 30% of annual sales come from the new products invented in the past four years, and positioned the enterprise's innovation behavior to meet the market demand. Dell inc. relies on business model innovation to become a leader in the computer market. Therefore, the essence of enterprise technological innovation is to meet the needs of customers and maximize customer satisfaction. It is American enterprises that adhere to the customer-oriented innovation concept, transform new ideas and technologies into market-oriented actions, and make enterprise innovation become the fundamental way to enhance the competitiveness of enterprises.

Innovation is a highly autonomous creative activity, which depends on the exchange and collision of different ideas and opinions, and on the active participation and sincere input of all employees. This requires building a corporate culture of equality, democracy, openness, tolerance and activism. American companies, especially high-tech companies implement participatory management generally, the "respect for employees", "let employees succeed" as the company's concept, giving employees greater autonomy and responsibility, allow and even encourage employees to put forward different opinions or Suggestions, create opportunities and conditions of the employees to participate in the innovation and management, to reach the company internal "without borders" information communication and information sharing, so as to make every employee become conscious innovation main body. As Peter opeda, a project manager at Intel, puts it: "we're trying to give as much responsibility to the people at the bottom as we can, and to be more involved than we've been in the past." Xerox has adopted a responsibility strategy of "everyone is an entrepreneur", which means "everyone here thinks about the future, everyone makes customers satisfied, and everyone is responsible for profit and loss". 3M believes that "every employee is a researcher" and encourages every employee to be an innovator. This kind of participatory management has actually become a corporate culture. In HP, Intel, procter & gamble, IBM, MOTOROLA and other companies, every employee, including senior managers, works in a large office with no partition and no gateway, and there is no parking space or restaurant dedicated to management. In this way, more direct and free communication can be formed between managers and employees and between employees, which is conducive to the solution of problems, and also reflects the management concept of equality for all. The President of Intel company gruff is amiable, the employee regards him as kind companion, be willing to make fun of with him, he is not given to ostentatious, do not make particularity, do not have his own special office even. American companies require employees to put forward reasonable Suggestions at any time, fill in the questionnaire of company opinions regularly, actively encourage employees to participate in innovative activities, and give awards or even heavy awards according to different situations. HP has an "open stock" policy, which allows engineers to use a wide range of electrical components in a "furtive" way. IBM encourages its employees to form "underground innovation teams" to conduct free research, grant "IBM researcher qualifications" to those with successful innovation experiences, and provide sufficient time and material support to support their innovative ideas. 3M has a "15 percent" rule that allows employees to use 15 percent or more of their working hours for free research. Cisco releases all kinds of information about the operation of the enterprise to employees through the network, tells them the development goal and direction of the enterprise, and even tells them the difficulties and problems encountered, so that everyone can participate in the team of giving advice to the enterprise. Many corporate leaders in the United States are able to listen to and even encourage different and even opposing opinions. IBM is the second generation of leaders small? Thomas Watson said: "the easiest way to make people cheated is bidding, yes man, I prefer to use that kind of a bad temper, but the person who dares to tell the truth. As a leader, the more people you surround yourself with, the more you accomplish. The Chicago bulls in the brokerage, Klaus got a lot of entrepreneurs and management experts agree that there's a phrase: "if you have two thoughts are identical, firing a. What do you want a copy for?" For those employees who put forward creative innovation ideas or Suggestions, even if they are not adopted after the detailed demonstration of the company, American enterprises still give sincere appreciation to encourage and protect the enthusiasm and enthusiasm of employees to participate in innovation. Peter senge in "the fifth discipline: theory and practice of the learning organization" pointed out: "the future truly outstanding enterprises will be able to try to make the whole heart into all levels of personnel, and have the ability to keep on learning organizations."

Innovation can only be achieved by tolerating mistakes. Innovation is always full of risks and uncertainties, and will inevitably suffer setbacks or failures, but risks often mean opportunities and the future. "Achievement must be achieved by overcoming the possibility of failure, the risk of failure," said crocker, founder of the McDonald's chain. There is no pride in achievement without risk. Therefore, American enterprises enthusiastically encourage attempts and risks, actively support employees' innovative ideas and actions, and at the same time tolerate failures and even encourage mistakes, so as to protect employees' enthusiasm and enthusiasm for innovation. Thomas Peters and Robert waterman in "the road to success, come to the conclusion that the most successful companies in the United States of" innovative culture "eight kinds of quality, in the" action "and" encourage innovation, tolerate failure "are two of them. Time warner's late President Steve Ross said: "in this company, you would be fired" to make no mistake. Silicon valley's corporate mantra is that "failure is ok". The prevailing values of business there are "allow failure, but do not allow non-innovation" and "reward risk takers, not punish risk takers", so much so that some argue that "failure is the first advantage of silicon valley". All this suggests that American companies are tolerant of innovation failure, which has become, in effect, a matter of course. Intel's culture is based on encouraging risk-taking. "Don't worry, just do it," is a common refrain of Mr. Noyce, the company's founder, who encourages his employees to explore new things, try new approaches and learn from failures and mistakes. The company even stipulated that employees and managers could be fired if they did not make "reasonable mistakes" within one year of hiring. Because of this, Intel is able to "pentium" more than innovation speed firmly hold the initiative of computer chip market. The chairman of 3M often exhorts his employees: "at 3M, you have the freedom to follow through. One of the company's key tenets is "don't kill any new idea" and "you can only innovate by tolerating mistakes". The company sets up a new creative development fund with a total amount of 4.5 million yuan every year to give special encouragement and protection to those so-called "innovation warriors" and "innovation teams" who are brave in innovation, so as to ensure that the new ideas and ideas of the company members can be timely researched and developed. Any employee who succeeds in an innovation is immediately treated to a hero's welcome by 3M, and his or her title and salary bracket change with the business performance of the innovation. For decades, 3M has always maintained the spirit of innovation and always developed new products more quickly than other companies. Its innovative spirit was highly praised by the famous management scientists drucker and Peters. An incident at IBM typifies the tolerant attitude of us companies towards innovation failures. A top IBM executive lost $10 million when he made a big mistake in his innovation efforts. Many people put forward that he should be dismissed from his post immediately. The chairman of the company, on the other hand, believes that a momentary failure is a "by-product" of the spirit of innovation. Instead of being fired, the errant senior executive was reassigned to an equally important role. The company's chairman explained, "If I fire him, won't the company spend $10 million on his tuition?" Later, the person in charge did make an outstanding contribution to the development of the company.

Yesterday's success is more dangerous to survival. In silicon valley, nearly 90 percent of innovative companies fail each year. So instead of reveling in the accomplishments of the past, American businesses and entrepreneurs have embraced the motto that the world belongs to the unsatisfied. Chairman and CEO of HP Lou ? pratt said: "the glory of our past belongs only to the past and the future". Futurologist toffler also once pointed out: "the first law of survival is: nothing is more dangerous than yesterday's success. Therefore, American enterprises generally have a strong sense of urgency and crisis, grasp the opportunity of innovation in time, and dare to eliminate their own technology or products, "eliminate yourself, or the competition will eliminate us", "devour existing products is the way to stay ahead". Enterprises can only rely on the short-term advantages brought by continuous innovation to obtain high "innovation" profits, rather than trying to maintain the original technology or product advantages. Bill Gates repeatedly stressed to staff: "Microsoft forever from bankruptcy only 18 months", is designed to keep employees innovation sense of urgency. Gruff also famously said that "nothing lasts forever but a sense of crisis? Jack Welch at general electric to the end of the "management", enable the bold reform and innovation of management, was relieved from the routine work of senior staff and so on. This strong sense of hardship and crisis endows American enterprises with a sense of urgency and acuity for innovation, which enables them to maintain vigorous innovation capability.

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