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Assignment代写:Apple's success

2017-12-29 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Apple's success,供大家参考学习,这篇论文讨论了苹果公司的成功。苹果公司之所以能成功,有很重要的三个原因:特立独行的营销方式和营销手段、与时俱进的标识和产品以及乔布斯。在独特的营销方式中,苹果公司采用了“拉式营销”和“推式营销”。在营销手段上,采用了“饥饿营销”和“病毒营销”来调控供求的关系,制造供不应求的假象来宣传苹果公司的产品,让人们渴望和期待新产品的问世。而苹果公司的logo是一个被咬掉的苹果,彩色条纹充满了人性,充满了亲和力。

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Apple's success is obvious, so why is Apple so successful? Apple's success is by no means accidental, and its research and marketing strategy is not irrelevant. One of the most important reasons is Apple's maverick marketing and marketing practices, as well as Apple's logo and products that keep pace with the times, and Apple's "fruit" jobs.

There are many reasons why the big-bang Apple has done so well and so well. But for all these reasons, there are a number of important three reasons: Apple's maverick marketing and marketing tools, and Apple's logo and products with the times, and Apple's "fruit-heart" jobs. In its unique marketing approach, Apple has adopted "pull marketing" and "Push marketing". In marketing, the use of "Hunger marketing" and "viral marketing" to regulate the relationship between supply and demand, creating the illusion of supply in order to promote Apple's products, so that people yearn for and look forward to the advent of new products.

Apple, with its sales of imac computers and ipod music players peaking, "Hunger marketing" has been pushed to a new level by Apple, followed by a strict secrecy system, which controls the intensity of hunger, Let the vast number of consumers unknowingly generated dependence and the extreme desire for high-end technology information, eager to Apple's new products will be in which direction, the product appearance or system of assumptions and speculations. This period of time to the vast number of consumers first feel "hungry", and then wait until the new product published after a round of buying frenzy. Apple is the use of the "viral marketing" approach, coupled with user word-of-mouth propaganda, in the first war, has established the leading position of the electronic sector.

Apple's "push-and-sell" strategy is a marketing campaign that Apple does a lot of advertising to end consumers. Apple introduced the product information to every consumer in the target market, letting them see that Apple's products had a strong desire to buy, quickly forming an urgent market demand, and finally tying the middle dealers to a piece and asking them to distribute the product.

"Push-marketing" marketing, in fact, is the use of sales agents and intermediaries a relationship between the promotion of products, so as to establish a channel for external communication, and then directly convey the product of the relevant information, promote sales strategy. Apple likes to sell retailers ' products as a unique category because they are convinced that the push-back strategy is less risky. The marketing cycle is short and the funds are recycled quickly, so the middle dealers are willing to work with Apple.

1976, the Apple logo was drawn by Ron Wayne with a pen, inspired by the idea of Newton's apple tree thinking that discovered the famous law of gravitation, and he wanted to show that Apple's new ideas for products and innovative products were never given up as Newton discovered the law of gravity. In 1977, Apple will launch a new round of products, but the original logo design is too complex, the appearance is not attractive enough to stimulate consumers to spend. However, it was also at that time that Apple had found Regis McKenna advertising to design Apple's new product so that Apple had until now been the design of the advertising company. Apple logo is a bitten apple, color stripes full of human nature, full of affinity, we know that the Apple was born, and Apple logo logo is simple, neat and clear.

Apple's new product is the new design, so that the new product logo looks more solid, more stylish. And with black and white highlighting Apple's clear idea of product design and design, Apple has used black and white as one of its favorite colors. Until 2007, Apple launched its first iphone, Apple Computer company officially changed its name to Apple, Apple's logo has changed, from the previous plastic texture into the texture of the glass. At the same time, in order to match Apple's first iphone, Apple's designers introduced the multi-touch touch screen technology, the reform of the technological revolution, to the vast number of consumers brought a new concept of experience. Here, I would like to say that Apple is not abandoning minimalism, but the core value of the brand changes. Therefore, a company's logo is a company's life source, the company by changing the logo of a color, or a pattern, can bring consumers information in order to achieve awareness of the brand, promote sales purposes.

A company's brand logo symbolizes the core competitiveness of the company's brand, not necessarily simply simplifying, can reflect the company's strength or core competitiveness, in the final analysis, or brand service effect. I think that accurately express the characteristics of the company's brand in order to give some associations of consumers, but the logo also has the flavor of the times and durability in the inside, if it can not adapt to the times will be difficult to have resonance.

Steve Jobs, the CEO of Apple, has already infiltrated his personal culture into the corporate culture. The pursuit of innovative jobs gave Apple the soul of innovation, he is the absolute belief in technological innovation, so his business model requirements is constant innovation and change. And, as CEO of Apple, he has been adhering to the highly focused product strategy, strict control of the survival process, breakthrough innovation and continuous marketing strategy, which can reflect his morbid perfectionism, in order to enable Apple to create products, the use of the ultimate technology and rigorous attitude, such as his personal qualities, so that some people think it is an extreme quality, perfectionism control of the symbol. But these cannot be buried, and Apple has been recognized for years as the light of "the world's Most innovative Spirit company", the apple that Mr Jobs leads, and that is the essence of Apple's corporate culture.

The first thing jobs did when he took office was a strategic shortening of the front line, shortening the new 15-piece product to 4. At the time, Apple's computer engineer, every day, had a designer show jobs the idea of adding new features to the product and existing products, but it never went through to jobs. It turned out that the reason for Mr. Jobs's refusal was to reduce some of the product features to some of the complex designs, can create a kind of anticipation, can inspire people's desire for the product, design a new idea, can use slowly, keep a bit of use, so when you in the new version, will this function to join, the user will be happier, Can stimulate consumer to consume, this is also a kind of marketing idea.

Apple CEO Steve Jobs is an elite leader in technology, management and culture. In terms of technology, he can lead consumers to consume as a consumer, and in management he is a resourceful entrepreneur, and in culture he is one of the revolutionaries of the electronics giants. The reason why Apple is so successful is by the continuous innovation of enterprises and the interpretation of brand culture. In this global High-tech development of the situation, to become a leader in the industry, we must become the technology industry leader and innovative thinking mind. The revolutionary innovation of electronic technology is the future trend, Apple has seized on the opportunity, and this year, the popular iphone, ipad tablet is the forefront of modern electronic technology, its trend of design, powerful performance and innovative application integration, the target consumers have a strong attraction, Look at the desire to have the impulse, so Apple launched, it caused the vast number of consumers and caused a stir in the market, this is the success of Apple.

Apple's products, whether it's the iphone or the ipod, are being mimicked by the world, creating a so-called apple style. But Apple is always apple, it is always in the front of fashion, still always update our imagination of electronic products to meet our pursuit.

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