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北美作业代写:Brand symbol aesthetics

2018-09-10 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Brand symbol aesthetics,供大家参考学习,这篇论文讨论了品牌的符号美学。品牌之美不完全但很大程度上取决于其符号系统。符号是个哲学概念,指的是文字、语言等。日常生活中很多的构成要素都是符号。几乎所有著名品牌都有非常锐利的符号系统。这样的符号系统也许架构很庞大,但信息不一定复杂,也许甚至是极简的,这与每个品牌的定位直接相关。

Brand symbol,品牌的符号美学,essay代写,作业代写,代写

National geographic magazine is positioned to cover virtually all human and natural phenomena in the world, and its content is inclusive. Therefore, it will choose the abstract yellow box as the core symbol, because of the abstraction, can give full play to the reader's imagination.

The beauty of a brand is not complete but largely determined by its symbol system. The semiotics aesthetician cahill thinks "art can be defined as a kind of symbolic language". Symbol is a philosophical concept, referring to words, language, code, mathematical symbols, chemical symbols, traffic signs and so on. In daily life, such as the action of greeting, ritual, game, literature, art, myth and other constituent elements are symbols. Almost all famous brands have very sharp symbol systems. By the way, such symbol systems may be massive in architecture, but the information is not necessarily complex or even minimal. This is directly related to the positioning of each brand.

The symbol systems of Picasso, van gogh, qi baishi and li keran are different. Or fierce, or free, or wild, or profound. The symbol systems of li bai, du fu, li shangyin and wang wei also differ greatly. Or energetic, or gentle tenderness, or talk about bo mingzhi, or mysterious magnificent. This is essentially the differentiation of positioning, but it is the differentiation of positioning that determines the differentiation of the symbol system. Above the symbol, the aesthetic curtain of the brand also unfolds accordingly.

Strong commercial brands are actually masters of symbols. Nike's symbol system revolves around that famous red tick. The logo of Nike company, the pattern is a small hook, the shape is simple and powerful, as quick as lightning. It makes people think of the speed and explosive power generated after using Nike sports products. First named after the "Nike" sneaker, the shoe has a rectangular bump on the sole to enhance stability, and the sides of the shoe have curved, symbolizing the wings of the goddess of victory.

Nike has been sticking around the wings for years in brand communications, and it has become a strong symbol for Nike. It brought in the advertisement like Andre ・ agassi, bao Jackson and Michael Jordan sports stars, the sports spirit gives to the wings. Nike's slogan "just do it" was launched in 1988, which pushed its wing symbol to the top. It also successfully occupied the market through its representation of the new generation's lifestyle, and its sales soared. This symbol became a fashionable popular symbol and became popular all over the world.

The same goes for cultural and creative brands. National geographic magazine, as the magazine's pre-eminent brand, developed that yellow box into an extended and derivative brand asset. National geographic magazine is positioned to cover virtually all human and natural phenomena in the world, and its content is inclusive. Therefore, it will choose the abstract yellow box as the core symbol. It is because of the abstraction that readers can make full use of their imagination and put all kinds of different information into this basket.

National geographic explicitly requires that all prints have yellow borders on their covers. But its location is flexible, ranging from being the same size and location as national geographic magazine, to being smaller and more flexible. But anyway, you have to have this little yellow box.

National geographic has also been working on brand derivatives. Centered around magazines, the national geographic society offers the following products to the market: books, journals, photo libraries, education products, maps, TV shows, websites and CDS, as well as daily necessities and print publications. So varied are the forms that one thing remains the same: the famous yellow box will appear on all products. It believes in the power of signs.

You can't talk about the master of signs without talking about the apple. Apple's core symbol is, of course, the apple with the bite. But the company's earliest LOGO was actually a picture of Newton reading a book under an Apple tree, with a ribbon winding up and down, and the word Apple Computer Co., with an unusually complex composition. Apple later realized the Newton logo was too complex to spread, and in 1977 designed a second apple logo, an apple that had been bitten off. In English, bite is synonymous with Byte, in line with apple's tech enterprise positioning.

Over the years, apple has taken pains to print this bite of apple on all kinds of products, setting up a god-like lifestyle brand in the hearts of apple fans around the world. Over time, apple's spirit, meaning and charm have been added to the logo. The apple also became the most famous apple in the world.

The American film transformers is a master of symbols. In each episode, the robot's external image is changeable, but its core symbol system is completely consistent. As a brand implanted in the transformers 4 film, Zhou Black Duck is not the largest direct investment, but its investment in symbols is quite amazing. Yeah, I think Zhou Black Duck understands the power of notation. As far as I'm concerned, it's not just about symbols anymore. In fact, Zhou Black Duck began to attach great importance to the power of symbols.

The word "black" of black duck is very graceful. When others contend for "good", "beautiful" and "fresh" as the standard but too homogeneous catering brand appeal, Zhou Black Duck bravely chose the word "black", which is very cattle! Of course, its products are indeed dark, both in terms of manufacturing process and ingredients, but more importantly, using "black" in the name of the product is more than just a description of the product.

It's fair to say that Zhou Black Duck is delicious, but the talent and investment in its brand symbols cannot be ignored. So much so that Zhou Black Duck declared itself the "new calling card" of wuhan pop culture. Later, the "week duck", "wuhan black duck" and "wuhan week duck" that have mushroomed generally appear in the shape of gods and spirits, but actually did not steal Zhou Black Duck many of the limelight.

Zhou Black Duck claims that after spending seven figures on implants, Zhou Black Duck only appeared in the transformers 4 film for less than a second, objectively barely visible at all. Some people say Zhou Black Duck is stupid, but Zhou Black Duck himself doesn't think so. What Zhou Black Duck really wants is its sensationalism and the new symbol "lock fresh outfit" of offline stores. That is to say, when chang4 is released in China, Zhou Black Duck has completed the "cross-dressing" of its core stores across the country and decorated with the theme of transformers. What they want is their own symbol next to the sharp eyes of transformers and combat punches.

From Picasso to wang wei, from Nike to national geographic, apple, transformers, and Zhou Black Duck, the power of symbols makes the brand more attractive. Chinese companies are also generally too sincere or conservative in their brand thinking. In my opinion, Chinese brand owners clearly need more symbol thinking.

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