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作业代写:Animation film marketing

2018-05-08 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Animation film marketing,供大家参考学习,这篇论文讨论了动画电影营销。在动画电影的整个创作体系中,剧本风格、前期设计和制作是十分重要的,除此之外,一部优秀的动画电影,离不开后期对影片的宣传和营销策略。其实从动画作品的创作初期,营销就加入其中了,电影级别的考虑已经在参与营销策略。不同于影视电影制作,在动画中植入广告过于耗费成本,所以动画作品的营销,更多是侧重于影片自身定位与后期宣传。

Animation film,动画电影营销,essay代写,论文代写,代写

In animation film market, with a variety of animation works, some well-made, recognised by the audience, others can't get the ideal of the box office, part of this work or not so complete plot, has obtained the high box office. A big part of this is marketing.

In fact, from the early stage of the creation of animation works, marketing has been added, and the film level consideration has been involved in the marketing strategy. Unlike the production of film and television, the advertisement in animation is too expensive, so the marketing of animation works is more focused on the film's positioning and later propaganda.

The domestic animated film, "the return of the great sheng", was released to a high box office and received a lot of praise. Besides the exquisite narrative style and excellent production, marketing is also a very important part. In this era of "Internet plus", the network public opinion effect affects many audiences. The same excellent animated film, "kuiba", ended badly because of the lack of marketing and the audience didn't understand the film at all. Although the box office does not indicate whether the film is excellent, it can maximize the value, gain market recognition and gain financial support. Therefore, the marketing of animated films is an important part of animation creation.

First of all, in the initial creation, we should consider the audience. From the script to the style content, we need to accurately locate the audience. Such as Walt Disney's princess "Cinderella" and "beauty and the beast" series, the audience were mostly young girl, then on the story content should reflect the romantic, and on the design of the derivative products, it will take more than consider the be fond of the little girl.

Based on content and audience group positioning, it also needs to be considered in the selection of the movie release date -- the off-season release or the high season release, the time period of the film. In the selection of scheduling and screening, the audience should also be considered. For animated films with a wide range of audiences, it can be arranged for a high season release. For smaller animated films, such as younger children, they can be released in the off-season. On the platoon, you should also choose the non-working day, because the younger children need to be accompanied by the parents to watch.

"Internet +" has a huge impact on the animation industry. The film industry is very developed, and there are many films released every year, and many films have attracted the attention of people before they are released. And the Internet propaganda, is the key to the success of the online public opinion largely determines the audience's attitude, good word of mouth and box office are closely related. Therefore, network publicity plays an important role in the distribution and marketing of animated films.

The success of the animated film frozen is thanks to the Internet. Before the film was not that many people have the theme song is very familiar with, Mv crazy forward on social software, the producers will be translated into various versions, this song sparked interest and attention of Internet users. On popular social software, "frozen" has applied for official weibo to interact with "fans" as another means of publicity, expanding the film's scope and box office.

The interactive content of weibo has the details of photographing, making and even selling advertisements for some peripheral products. The Disney company has used weibo push to fully shape every character in the film, making the audience pay more attention to and love the work. So when the movie was released, the publicity was so extensive that it was not surprising that it had a high box office performance.

Nowadays, a lot of audiences judge a film and television works by the standard of public opinion, and the opinion of public opinion determines whether the audience will go to the cinema to see the work. A work with good reputation is a good way to start a brand, attract more viewers, and make a virtuous circle. In the early stage of the release of "the great holy return", all the social media and social media on the media have commented and forwarded the recommendation, which has been praised and received by the audience. But, this kind of word of mouth marketing is the premise of the quality of the works, works of high quality in this marketing strategy leads will bring more viewers to the word of mouth publicity, and low quality of the work will explode.

How will benefit maximization, after the movie derivative products is the most simple and powerful way - with the role of the doll, with series of games, etc., are all the way for profitable production team, Disney theme parks at the Walt Disney company in the overall income proportion is very big, so make good use of the film material for profit, is an indispensable part of marketing. And derivative products can also be used to promote the animation works from the side.

In the animation creation system, we have not paid enough attention to marketing, and there are many shortcomings in the animation creation system, which is too single and lack innovation. Using the theme song for marketing and promotion, interacting on the site, hosting a premiere or animation festival, issuing derivatives, etc., are all marketing strategies and tools. For marketing, we need to learn and think. For the current domestic animation, single marketing is not enough, the quality of work is the key, we played the marketing brand, bringing in the audience, but not work, the passage of time will produce a vicious circle. Therefore, domestic animation films should concentrate on creating good works, and then use marketing tools rationally to help Chinese animated films get better development.

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