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北美作业代写:Exhibition industry

2018-05-08 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Exhibition industry,供大家参考学习,这篇论文讨论了会展业。会展是指展览、大型活动等集体性活动的简称。随着社会发展的需要,国内国际许多商品的走向需要用会展形式来进行交流。会展作为一个新兴的服务行业,已经发展成为经济的新增长点,会展业也成为发展潜力巨大的行业之一。会展具有强大的经济功能,包括联系和交易功能、整合营销功能、产业联动功能和促进经济一体化等。

Exhibition industry,会展业,essay代写,paper代写,北美作业代写

Convention and exhibition is the abbreviation of collective activities such as conference, exhibition and large-scale activities. The connotation of the concept is to point to in a certain region space, many people gathered together to form, regularly or irregularly, system or the system of transfer and exchange information mass social activities, the extension of the concept, including various types of exhibition, exhibition exhibitions, conferences, sports athletics sports, cultural activities, festivals, etc.

After joining the "WTO", various industries in China are faced with the pattern of economic globalization, and at the same time, we must follow the rules of the game of globalization, as a special service industry, exhibition industry is also faced with these problems. In August 1999, the President and executive director of the international congress and conference association visited China, marking the beginning of the international conference organization to target the Chinese market. Executive director Tom Hanks Mr Holden published his views on China's exhibition industry prospects: China is a great potential of the international market, we decided to from high level to enter the Chinese convention and exhibition market, to help China to become the new conference destinations in the world.

Under the background of enterprise diversification, branding and informationization, how to raise the awareness of enterprises and the attention of products. According to the national bureau of economic statistics, there are two million small enterprises, 1.2 million medium-sized enterprises and 500,000 large enterprises. In such a large number of enterprises, how to make the enterprise stand out and occupy a larger market share. In the context of the above lawsuit, it quickly gave birth to the economy of the exhibition industry.

Over the past 20 years since the reform and opening up, China's exhibition industry has developed rapidly in various cities, forming the five exhibition economic belts of the "bohai sea, Yangtze river delta, pearl river delta, northeast and central China". The industrial belt has a high starting point, strong government support, reasonable planning layout and strong trade color. It is greatly influenced by location advantages and industrial structure and has great potential for development. Exhibition economy - in guangzhou pearl river delta as the center, in the Canton fair for the booster, such as shenzhen convention and exhibition city, formed a high degree of internationalization and modernization, exhibition features prominent, exhibition region industrial structure and industrial distribution intensive conference and exhibition economy. Northeast China convention and exhibition economy - in dalian as the center, in shenyang, changchun and other cities as the key point of convention and exhibition economy, depends on the northeast industrial base of industrial advantages and northeast Asia's geographical advantage, has formed the steam exposition of changchun, shenyang expo, dalian exhibit brand exhibition. Midwest exhibition economy - in chengdu as the center, with emphasis on the zhengzhou, chongqing and other cities, convention and exhibition economy, through continuous development, has formed in the west of chengdu international exposition, chongqing, shenzhen, zhengzhou national commodity fair brand exhibition. The total area of the exhibition is one of the highest in the world.

While the exhibition industry is booming, there are some problems in the industry, such as low marketization, rampant competition, lack of brand exhibition, lack of integrity and so on. In response to these problems, the government has also introduced corresponding measures, proposed the development of the exhibition industry, and established the association to regulate the development of China's exhibition industry, and achieved good results.

The professional talent in exhibition area is increasing by 15% every year. How to achieve the healthy and sustainable development of China's exhibition industry in such a rapidly developing economic environment? How to cultivate more local professionals is particularly important.

Government attention to the industry over the years has been increasing, successively introduced all kinds of convention and exhibition management measures and the protection of intellectual property rights of way, this is a very good very positive phenomenon, at the same time, universities have been set up relevant courses, however, at present the majority of colleges and universities in China are just a few course in exhibition, some only 2 to 3. In five years it could be half done. In fact, there are less than 20 institutions in the world. One is internationalization and the other is application. To learn and study curriculum Settings in the United States, Germany, Hong Kong, etc. In addition, it should be combined with practice. Of course, this requires a process. Teaching research has its own rules, which has certain ideas and basis. The students we train are completely in line with the international standards, and are not as far apart as some people say. At present, the publication of teaching materials also shows the trend of overflow, and the publishing houses are competing with each other, and the publication of exhibition materials is a great deal. But it won't last long and will be phased out over three or five years.

The lack of professional teachers is an important and urgent need in education. As a result of the national personnel policy and the different interests of different institutions, there is not a single institution that has the ability to declare the qualification of the national exhibition professional teacher training base. Of course, while learning is the most effective way to learn, the length is 5-10 years and 3-5 years. I believe that the future of China's exhibition faculty will always come out.

Appear many problems in the curriculum, the key factor is the exhibition education in our country has not formed standard, national ministry of education is also considering from admissions to regulate course name list, we are looking forward to the ministry of education exhibition education experts discussion meeting held next year.

Exhibition textbooks in our country still lack of systematic theory and the research depth, most belong to the informative, collection, overview, quite a part of the editor is by writing textbook knowledge exhibition industry and exhibition related knowledge, knowledge of the systematic, maturity and master degrees are inadequate to the industry, the number of textbook although went up, and academic, disciplinary, systematic theory, the scientific nature, the rationality of the content and advanced needs to improve in the process of teaching, I deeply understand the importance of the convention and exhibition activities in the practice, which is focus on theory combining with practice teaching, to improve the students' ability of industry to adapt to, During the semester, about a quarter of the time will be arranged for students to participate in the field research work of the exhibition, while guiding students' academic year and graduation thesis. Exhibition ideal education mode in our country is: the textbook has a systematic theory, individual teacher has strong theoretical background and practical background, flexible and productive education mechanism, the market demand is very clear, "manufacturing-according-to-sale" unitary training all levels of exhibition talents.

Education is a "innovation education system" in China. The first is to innovate the education based on the needs of the industry. The second is to have the national exhibition education planning; Thirdly, it is necessary for education people to conduct more communication to avoid the limitations of the empirical communication education between the universities and the exhibition educators. The exhibition industry also has a topic to talk about more, namely employment rate. It is reported that the employment rate of some schools in southern China is 100%. Objectively speaking, exhibition employment is difficult to accurate statistics, the reason is that exhibition is a large concept, planning, marketing, design, build and related exhibition service can be incorporated into the category of exhibition industry. The scope of exhibition employment is not clearly defined and is not easily defined. Therefore, the so-called employment rate does not explain specific problems.

Exhibition talents in our country's education and training should be taken to university bachelor degree, college, technical secondary school education and short-term training and principle, forming a comprehensive management personnel and skilled professional personnel and auxiliary service personnel education and training system. In the education of students in theory at the same time, encourage education and training institutions to adopt flexible and varied forms, strengthen the exercise and training skills of students, enhance their practical ability, for the development of exhibition industry in China to provide high quality of different types of professionals. Due to the initial stage of education in China, it is not clear that the training target of education training institutions is not very clear. Personally, I believe that education, a bachelor's degree or above, should be based on the training of exhibition theory research and exhibition management. Junior college and secondary school education education should focus on cultivating professional skills. Short-term training should be focused on the training of exhibition service expertise. Only a large number of different types of professionals are involved in this industry, and this industry can develop rapidly.

In order to solve the shortages of the current exhibition professional teachers, I personally think that opening exhibition of professional education institutions should break the rules, transferring some of both the actual work experience, and has certain theoretical level people to work in the teaching and research. In addition, take a variety of method of cooperation with the foreign exhibition industry the exhibition of professional education institutions of developed countries, direct the introduction of teachers and professional training for our teachers, in order to improve teachers' teaching level, to speed up the pace of the exhibition of professional teachers team construction. With the rapid development of China's economy, the exhibition industry is becoming more and more important in the country's development status. Foreign exhibition companies are constantly entering China, and the exhibition industry of China is bound to achieve great achievements.

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