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美国作业代写:Commercial advertising photography

2018-02-05 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- Commercial advertising photography,供大家参考学习,这篇论文讨论了商业广告摄影。商业广告摄影的创意,是在选择和确定某种表现形式和方法之后根据商品的特征来达到宣传商品主题、塑造广告形象的目的而从事的一项艺术创作活动。商业广告摄影的创意表现包含了主题形象的塑造、表达方式的确定、主题与概念关键词的视觉表述,以及意境的营造、画面影调的处理、结构的安排等诸多方面,其中对于主题形象的把握、对拍摄商品理念和信息的传达以及想象力在摄影作品的合理运用进行阐述。

Commercial advertising photography,商业广告摄影,essay代写,paper代写,美国作业代写

In commercial advertising photography, creative ideas can enhance the vitality of the work. Good ideas play an important role and are the key to the success of commercial advertising photography. It is very important to grasp the theme of commercial advertisement creativity. The innovative features of commercial advertising photography pose many challenges for photographers. In addition to the professional photography skills, commercial advertising photographers need good image processing skills, which can enhance the photographer's work and contribute to the expression of his thoughts.

The expression of theme is the core of creative expression of commercial advertisement.

A good commercial advertisement should be a simple and succinct summary of the commodity subject to be described by the author on the basis of fully understanding the performance of the commodity. This requires us to have a keen observation on the one hand and accurate positioning of the goods on the other hand. "If you can't condense the content of what you want to tell the consumer into a single purpose, a single subject, your AD will not be creative," he once said. From this point of view, the idea of commercial advertising photography is tailored to the products on the basis of careful observation of product performance and understanding of product positioning. He should be an abridged version of the process, presenting our creative theme to be concise and to the point. Commercial advertising creative concept should not be bound by the concept or in its current form, it needs us to expand the imagination space, according to the requirements of the product to select the visual images to viewers transfer product idea.

The theme of commercial advertising photography is actually a simple concept. We have grasped the premise of the commodity subject and how to present the theme perfectly is the purpose of advertising creativity. Commercial advertising photography should be closely related to the theme of advertising. Therefore, the image of good products is a top priority for advertising photography. When we are done with the theme, we need to create the image of the product through artistic conception, and then reproduce it with the photographer's lens. Advertising photography can attract readers, arouse consumers' desire to buy, make the reader finish see picture impressed and prompt it to further understand the product, the photographer is presented to our advertising photography is vivid and accurate become important influencing factors.

In commercial advertising photography, the photographer on the performance of goods various aspects advantage plays a key role, on the one hand, grasp the characteristics of the goods and on the other hand to the characteristics of the goods by the reduction of artistic, is a creative work. It requires the photographer to have a good shooting technique, and also requires the photographer to have outstanding aesthetic ability and solid artistic foundation. Photographer, shape, structure, color, texture, stereo feeling, etc., by means of photography to the filming process, at the same time with the aid of image of tone and light and shadow to foil and build atmosphere, and through the use of light, in the form of image design, to display products, give a person leave deep impression.

Attractive photos should be pursued with creative vision and expression. In addition, the design of the whole picture should be novel, so that it can stand out in the same kind of advertising photography works and give people a bright feeling. The novel commercial advertisement photography works should reflect the theme of advertisement, also must grasp the image of the subject. The product image of the original modelling, will give us fresh and fresh feeling. We should be active and break the rules. In shaping product image, always seize the advantages and characteristics of goods, the integrated use of good foil with body and the environment, or to an analogy image of the product can reach the effect of advertising goods advantage, make it more competitive.

Second, the idea and information of conveying commodities are the basis of creative expression.

A good commercial advertising photography idea must be based on understanding product features and functions. Secondly, it locates the consumer market of the product and finds out the difference between the product and the similar products in the market. Because the creativity of advertising photography faces different consumption objects, different people's consumption psychology and aesthetic requirements should be distinguished.

The photographer should create a kind of living logic and conform to the concept of people's life. When conveying the idea and information of the goods, it is necessary to consider whether the expression is accurate or not, and also to grasp this expression and show whether it can reasonably express emotions. Photographers often highlight the subject by highlighting the performance characteristics of the product and emphasizing the advantages of commodities in their areas of concern. When designing and designing, the photographer must be careful not to change the structure and performance of the product, including the shape and texture of the product. To creative photographers can use in the plot display imagination for fabrication and exaggeration, in the art means such as emphasis, rendering, foil, contrast, must be reasonable, cannot pretensions affectation, exaggerated.

The purpose of commercial advertising photography is not just to promote products, but also to convey some ideas and information related to the goods, can be a function, can also simply introduced the design, the fashion, explain characteristics to let consumers better understand the goods, as well as benefits. Therefore, many advertising photography works have the nature of illustrations and illustrations.

3. Imaginative picture design is the way of creative expression.

Commercial advertising photography is different from common documentary photography and photojournalism, his creative process is not a sudden and accidental, but need a long-simmering, hammering out so that the process of gradually mature and perfect. The object of our deliberation and deliberation is the product of performance. The product expresses its unique aesthetic feeling through photography, so as to express the appeal of the advertisement in a kind of style. The process of conceiving, that is, the process of creation. The characteristic of the creative thinking of commercial advertising photography is based on the image based on the image. Based on this, the imagination is the premise and foothold of the photographer to complete the work. Thus it can be seen that imagination is an important way to inspire commercial advertising photography, and the richness of imagination is also an important criterion to measure the creative ability of advertising photographers.

Commercial advertising photography creation needs to use synesthesia imagine (produce interaction between various feeling of psychological phenomenon, namely to a sensory stimulation triggers another kind of feeling, in psychology is called "synaesthesia" phenomenon. The most common synaesthesia is "color - listen" synaesthesia, that is, the sense of color can cause the corresponding hearing, the modern "color music" is the application of this principle. To guide readers to understand more needs imagination and implication. Sometimes, the attraction of a work is created by the imagination left in the author's creation. Synesthesia imagines two different objects that are not associated with each other, connecting them through a certain point, thus creating a new image.

Imaginative graphic design requires a variety of creative forms. The realistic type of advertising photography relies on the audience's understanding of the external characteristic structure of the product, and its good production technology can highlight the product concept. Symbol and metaphor is also the performance of the method is commonly used in advertising photography, Suggestions and reference function of this sort of thing can have very good publicity purposes, and the performance of the speech is often present in the form of a comedy, funny and interesting.

In the aspect of creative conception, commercial advertising photography should emphasize on the image of the product and imagine it based on the product image. On the basis of accurately grasping the theme, we are accurate in meaning, and in the meantime, we will convey creative ideas and attract readers' attention in the picture. The photographer should fully expand the imagination, expand the thinking space, and achieve a new breakthrough.

Conclusion:

Commercial advertising photography of creativity is based on customer needs, starting from the essential characteristics of goods, the logic and law of art to life as the breakthrough point, to contact and reference, it is different from other creative art photography. Modern creative new, strange, qiao, well to the performance of the advertising theme and the thought connotation, including establishing subject, refining the theme, look for performance and style, form, etc., is a long-term practice and exploration process over and over again. The development of commercial advertising photography brings new opportunities and challenges for photographers. Photography is no longer the only yardstick to measure the level of commercial photographer, the stand or fall of photography, not only to look at the creative level of the photographer and grasp, for goods subject to whether the photographer in commercial advertising photography works effectively and the ideas and information relating to the goods, whether the rich imagination dissolved in work.

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