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美国作业代写:The impact of media on corporate publicity

2017-12-05 来源: 51due教员组 类别: Essay范文

下面为大家整理一篇优秀的essay代写范文- The impact of media on corporate publicity,供大家参考学习,这篇论文讨论了自媒体对企业宣传的影响。随着自媒体时代的到来,企业的管理和经营透明化,各类信息迅速地膨胀、爆炸式增长,任何人都能即时地发布和获取信息,随着“新闻报料”的增多,受众对各类新闻事件有了充分的了解,因此大众的关注使得企业的一些事件或事务会朝着社会道德和法治的方向发展。

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Since the media also called "Citizen Media" or "personal media", refers to the private, civilian, general generalization, independent of the disseminator, to the modernization, electronic means, to the majority of the specific or specific individual transmission of normative and non-standard information of new media collectively. In China, since the media platform including Micro Bo, QQ space, micro-letter friend Circle, blog, all kinds of paste and so on. The broad sense of the media can be traced back to the end of 20th century, when the personal home page, BBS personal album, blog, microblogging can be called from the media, and the narrow sense of the media is a micro-letter of the public symbol. In the media age, a person is a media, a word can become a big event. For enterprises, since the voice of the media, may cause irreparable impact, since the media diversification, common people, general generalization of the characteristics of the impact of corporate publicity has produced a lot of uncertainties, this article to analyze the characteristics of the media and its impact on corporate publicity.

In recent years, since the rapid development of the media, Sohu, NetEase, Tencent and other well-known media have created from the Media column, with the mobile phone 4G network promotion, since the media has become increasingly active.

The traditional news media will be very clear to the communicators and the audience, the news media in the hands of professional journalists, the dissemination of the way is "Top-down" and "point opposite" spread. The media in the micro-letter no longer has the line of communication and audience, everyone is a disseminator, everyone can do the news, "Everyone is the media." Ordinary people from the news event "bystander" into "parties", everyone has their own news release platform ―― Micro-letter, can use the mobile phone and the internet anytime and anywhere to express their views, broadcast around the events.

Everyone plays the role of the media man, a 3G, 4G mobile phone or a computer can be connected to the Internet, you can create their own "media", as long as you feel the value of their side can be shared, and sometimes can share some unique points of view, the average number of words per message within 500 words, Some even a word, colloquial expression let everybody better understand, spread also relatively easy. Some of the photos that are captured with pictures, illustrated, are persuasive.

News workers know what news is, "people and things that are happening recently". The significance of the news is measured by time, the first time the news events, it has the "day" of the spread advantage. In the media platform, the civilian population in a timely manner around the news events are being carried out by mobile phone, and the news practitioners always see the online events or after receiving the material to the news event scene to make a routine report. For example, January 4, 2016, a A-share fuse mechanism came into effect on the first trading day, the market plunged. 1:36 P.M., triggered a fuse two times, a-share market closed ahead. and sensitive users in the fuse in a minute to use their own "from the media platform" sent the message, the news quickly spread on the internet, by contrast, the financial channel of the portal site is a step slower.

Since the rapid development of the media today, based on the media above three characteristics, corporate publicity and all kinds of public relations are also in a new communication environment, since the advent of the media era of corporate publicity and public relations work has a deep impact.

In the traditional media time, the enterprise only needs to communicate with the traditional media the message which wants to express, can spread accurately by the traditional media to the audience. And in the media era, each person can through micro Bo, QQ space, micro-letter Friends Circle, blog, all kinds of post posted free information. The spread of all kinds of information is extremely uncontrollable, and the mass of information makes the public only pay attention to the content of their interest and the choice of information.

In the media platform, the dissemination of information is not predictable, information once spread out, the speed of transmission is not controllable, rapid dissemination is difficult to allow the enterprise to have time to react, thus in the news event of the passive situation.

Since the media communication is relatively traditional media period, the public's discourse right has been fully demonstrated, because the public does not have news personnel's news literacy, is not guided by the news public opinion, spreads the information content also to be diverse, the enterprise is difficult to grasp and control.

With the advent of the media era, the management and operation of enterprises transparent, all kinds of information rapid expansion, explosion-type growth, anyone can immediately release and access to information, with the "news material" increased, the audience for all kinds of news events have a full understanding, So the public concern makes some events or affairs of the enterprise develop in the direction of social morality and rule of law.

In the past, corporate propaganda is always one-way information dissemination, mainly to preach, can not communicate effectively with the public and interactive. Effective interactive from the media, accelerate the process of enterprise democratization. Since the media platform information is rich, interactive, enterprise managers can through the media platform and enterprise staff 0 distance communication, listen to the views and requirements of staff, to stimulate the sense of ownership. At the same time, enterprises can also use the media platform, timely grasp of staff dynamic information, find unfavorable information, Chitu, prevention.

At present, Chinese enterprises often use the media platform of the enterprise mobile phone, Enterprise Portal network, enterprise microblogging, corporate forum, etc., to become enterprises to attract workers, exchange information, listen to the public opinion, guide public opinion New way. Since the media's flexible, diverse, fast and so on, the abstract concept can become concrete, the rational concept become emotional, the rigid concept becomes vivid, so that workers better understand and accept, in the actual work to implement better.

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