作业代写：Semiotics in public art

下面为大家整理一篇优秀的paper代写范文- Semiotics in public art，供大家参考学习，这篇论文讨论了公共艺术中的符号学。在公共艺术中，标志可以说是基础造型应用中图形感知的好例子。其实标志是一种“艺术符号”，具有现代符号学的表现性和可认知性的特性。标志设计把符号作为外观，把情感作为内涵，寻求联结二者的中介，这中介就是文化心理模式。标志的符号化设计就是将传达给受众的信息高度概括化、凝练化，并用一个简括单纯的形式表达出来。

Symbols are a medium for transmitting information. Public art can be regarded as a symbol in visual space design, which plays a role in communicating people, culture and information. It is a witness and epitome of human culture. The method of semiotics has been applied to architectural design, product design and graphic design, etc. However, there is still a large gap in the application of public art. This paper will analyze the semiotics from the visual language of public art -- color and graphics, and deconstruct the symbols. Through analysis and deconstruction, it is expected to find a new foothold in the thinking mode of public art design. In the field of art design in today's world, it strives to win the living space of our national culture and hopes to create a common future for mankind.

Semiotics is the study of the nature and laws of symbols. The so-called symbol refers to the material carrier with social information. Peerce divides symbols into three types: image symbols, which represent direct imitations or similar relationships between objects. The relation between cause and effect and space and time can only be understood by association. Symbolic symbol, the symbol of the object between the inevitable or inherent relationship, but by convention. In public art, the above three types of symbols are often applied to different degrees. For example, sculpture, as a visual art symbol, usually appears in the form of static and instantaneous art symbols, that is, contemporary sculpture designs corresponding patterns to be displayed as a specific symbol.

Symbols are the media for human to know things, and symbols are the material means to express thoughts and feelings. Only by the function of symbols can human realize the transmission of knowledge and mutual communication. The realm of human consciousness is a world of signs. Public works of art have been applied to different degrees as a visual art symbol. As far as the visual communication goal of public art is concerned, a precise language form must be obtained for the meaning to be expressed, while designers always create the best visual language to convey the design idea and artistic proposition.

The relationship between public art and visual language is closely related. In a sense it is almost inevitable. For example, the ubiquitous city sculpture, in order to obtain a specific purpose and let people immediately understand the intention of stimulation, must use "the form of information release" to pursue the visual stimulus effect, where the designer works hard to create a graphic world, its semantic richness is self-evident.

Words, graphics, colors and symbols are the basic communication elements of public art design, as well as an integral part of visual language.

Figure is an important factor in the world composed of three basic communication elements: manuscript, figure and color. Graphics are the key in public art design. Graphics include traditional patterns, modern patterns and images, which directly affect the overall effect of works and the effective transmission of information. Through the visual design of graphical symbols, people directly affect the judgment of a work. Many excellent sculptural graphic designs have high artistic appreciation value and thus become the unique essence of the art of design.

In public art design, many works show a kind of graphic beauty. These graphics are symbolized, and certain artistic processing methods, such as exaggeration and deformation, are applied to make the objective image bright and typical and eye-catching.

There are three main trends in the use of graphics in public art works. The first is to refine the traditional classic patterns and recombine them according to the specific environment. Second, according to the needs of the surrounding environment, the pattern is processed into abstract painting symbols. Third, show the work in a way of reproduction. For example, people of 18 social classes in the sculpture "a day of the shenzhen people" were preset, and the specific choice was completely random. They were the first people that the search team met in this kind of people. If they were rejected, they were delayed. So everyone is a true representation.

From the perspective of semiotics, the creator USES the visual symbols and visual elements of a specific era, graphics, as symbolic symbols, to indicate the background of the era, so as to create the information to be conveyed and achieve the intended purpose of transmission.

According to Gregory, a famous British psychologist, "color perception is of great significance to us as human beings -- it is the core of visual aesthetics and profoundly affects our emotional state." In public works of art, color is often a kind of transmission factor that catches the public's attention. The quality of the color of the work directly affects the public's emotion. Excellent color collocation can not only mean that the work is more aesthetic, satisfying the public's aesthetic needs, but also beautifying the environment. From the perspective of semiotics, many single colors are used symbolically. Color rendering is image - based color associated with objects. Harmonizing colors according to rhythm principles USES colors according to instructional meaning.

Color is mainly divided into two aspects in the process of public art works: on the one hand, the work is based on the theme composition and modeling, and at the same time, attention is paid to the treatment of the change of color level, and the repeated use of the same color forms large tone and achieves the overall bright visual effect. On the other hand it is to deal with the effect of color and space environment and harmonious relation. The primary purpose of public artistic creation and design is to achieve the harmonious relationship of color in space environment. Traditional Chinese culture, in which the philosophical thoughts of "tao, law, nature" and "harmony between nature and man" fully express the law of development and the important concept of the integration of man and nature, and provide enlightenment for modern public art design and design. Therefore, the creation of public art should be dominated by the theory of dialectical materialism and the combination of artificial environment and natural environment. As a public art creation in the environment, the creation orientation should be explored from the natural ecological topography, landform and features.

In a word, the use of color is of great significance and value to the composition and grasp of formal language in public art design and creation.

Logo graphics originated from totem, since ancient times, logo is a symbol to represent and reflect the essence of things. In modern society, symbol is a kind of symbolic symbol, which represents the nature of something and its essential characteristics. It is a symbol of mass communication, which conveys specific meaning and information in a concise form. In public art, logo can be said to be a good example of graphic perception in basic modeling applications. The symbol is actually an "artistic symbol", which has the characteristics of the expressiveness and recognizability of modern semiotics. The logo design takes the symbol as the appearance, the emotion as the connotation, and seeks to connect the two mediators, which is the cultural psychological mode. The symbol design is to highly generalize and concise the information conveyed to the audience and express it in a simple and simple form. Piers divided the symbols into three types: icon, symbol and symbol.

There is a similarity between the icon and its object. The store that sells the beverage has the function of magnifying the bottle cap of Coca Cola, tell the consumer here is the place that buys the beverage, this is the icon symbol. The symbol has a material connection with its object. The indicative symbol conveys its meaning by its position. If the bus stop sign conveys the bus route information. In France, a sign is erected at the entrance of a street restaurant with a picture of scented coffee. The relation between symbolic symbol and its object is mandatory. The non-patterned logo on the bank's letter paper is a symbol, and apart from its indicative function, its only connection to the bank is the bank's administrator's decision: this is our logo.

This paper, through the study of the theoretical achievements of the famous semiotics theorist piers, analyzes the theory of symbols, discusses the connection between semiotics and related theories of public art design, and reveals the symbolic features of the visual language of public art design. To some extent, it can be said that whether a sculptor has the awareness of creating symbols, whether he is good at using artistic symbols, which indicates his artistic level is superior, and even affects the formation of his artistic style.

In the public art, symbols are often applied to different degrees. If the public art works are to design corresponding modes to be displayed as a specific symbol, they must be typical and symbolic in order to convey rich and profound meanings and harmonize with surrounding buildings and environment. Therefore, designers should study the basic elements of public art design from the perspective of symbols, so as to make the connection between public art and people more direct, appropriate and intimate.

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