作业代写：Graphic animation in visual communication design

下面为大家整理一篇优秀的paper代写范文- Graphic animation in visual communication design，供大家参考学习，这篇论文讨论了视觉传达设计中的图形动画。在策划各种视觉传达设计时，使用图形动画影像的过程中，需要结合视觉传达的诸多元素，以及特定的传达氛围。过去的视觉传达，多以实物制作的背景开始，之后通过照明以及各种新技术使视觉传达的背景种类变得多样化，不过在投入图形动画影像之后的视觉传达设计，其发展速度及综合效果都超乎人们的想象。

With the rapid development of society, the amount of information required by various fields is increasing day by day. The original way of transmitting information through words or sounds cannot meet the fast-paced life requirements of modern society. With the development of the information industry, people's visual demands are getting higher and higher, and the way of information transmission is constantly improved and innovated to meet people's needs. As a kind of new media, image has been paid more and more attention due to its rapid transmission.

In various image presentation techniques, graphic animation can not only satisfy the audience's auditory and visual enjoyment, but also integrate the visual effect, sound effect, rhythm, information transmission and other elements sufficiently. Therefore, it has been widely concerned as the main communication means of "perceptual communication" at present. Graphic animation has the characteristics of fully expressing the change of time and space, strong sense of rhythm, and can use multiple design elements at the same time, so it is more visually striking. It can simply present complex data with images. By virtue of such advantages, information transmission is made richer and more intuitive by the original single form of words and sounds. It is used more and more in many fields such as large exhibitions, presentations, advertisements, opening ceremonies, TV and film titles, costume performances, and websites. Especially in those areas where communication with the audience is extremely important, such as TV, public performance and other visual communication occasions, the input of graphic animation images has opened a new page in the history of background images. Therefore, it is fair to say that graphic animation injects new life into visual communication design.

In the planning of various visual communication designs, the use of graphic animation images requires the combination of many elements of visual communication and specific communication atmosphere, which is a technology requiring full perceptual knowledge. In the past, visual communication mostly began with the background of physical production. Although the variety of visual communication background became diversified through lighting and various new technologies, in fact, the development speed and comprehensive effect of visual communication design after the input of graphic animation images was beyond people's imagination.

Graphic animation is what we call Motion Graphic. Graphic animation is widely used in various fields, so it is difficult to draw a clear line, which is literally translated as "moving graphics". Here "motion" means that the original static figure is endowed with the motion of time and space changes. Therefore, to put it simply, graphic animation is a kind of visual technique that can effectively use elements such as time, space, graphics, as well as movement and sound effect of images to make them visual and express them in the form of images.

Graphic animation appeared in the 1950 s, when the American mainstream movie titles and subtitles also stays in the stationary phase, it was not until 1954 that the American graphic designer sol? buss was invited to the arms of gold are made for movies opening, in the opening's? buss subtitles in the form of the previous single static, use black in the form of paper-cut animation for the technique of expression, the production effect eyes a bright. Since then, this form of expression began to rapidly become popular, so more and more graphic designers joined the ranks of image production, began to imitate such form, opened up a new division of animation image

Kyle Cooper, an American film designer, is invited to participate in the conceptual design and execution of the opening credits of the seven deadly SINS. Kyle ? cooper after watching the film many times, take two days to shoot, five weeks time editing. In the opening of the film, he flexibly applied a variety of images and font design to the atmosphere of the film, so as to achieve the right integration, and let the audience have a deeper impression of the film because of this wonderful opening.

The composition of graphic animation, briefly speaking, mainly space, time, sound effect, movement and other four elements.

Space is the basis of design and modeling. Although individual points and lines can only constitute two dimensions, when one plane is connected with another, it forms three dimensions, which is commonly known as "space". Graphic animation is not limited to the two dimensional x and y axes, but also incorporates the concept of z axes to form space. However, as the production environment of graphic animation is mostly two-dimensional, it also requires designers to have a unique perspective of viewing three-dimensional space through two-dimensional space.

In graphic animation, the meaning of time varies with different perspectives of thinking, which can be roughly divided into two parts: the absolute objective time viewed as a third party and the relative subjective time in one's own position. Objective time is an accurate record relative to a scene by using a clock, while subjective time cannot be recorded and predicted. If we must calculate it, the result will be different according to each person's feeling. On the same subject, time in the subjective sense will have different results depending on the person who experiences it. For example, at a party, people who are interested will feel that time is fleeting and they will be reluctant to leave after the performance. On the contrary, those who find the performance boring will feel like they are on pins and needles. Time in graphic animation can be subjective time or objective time. When editing, the rhythm is relatively fast, or an image can be taken with a stroke. As long as the original time and rhythm are slightly changed, the subjective time and objective time can be adjusted.

Sound effect is to match the visual communication of the content, the configuration of various sounds, short for "sound effect". Sound effect is often used in visual communication design to enhance the effect of artistic appeal. Although graphic animation is mainly used to convey information through the motion of the picture, the effect of sound effect cannot be underestimated. Especially music, even when we only listen to music without video, we can feel the emotion and ups and downs through music. Graphics animation in the picture conversion and key parts, sound is used in various forms, such as the volume of sound, rhythm and so on. Higher volume can increase tension and concentration. On the contrary, the lower volume has a deeper feeling, which can relieve tension and calm people down. '. In the process of making graphic animation, designers can make better designs only by fully combining the sound effect.

There are many ways to represent the image in graphic animation, but any one of them is inseparable from the most characteristic core element of motion. The direction of motion can be roughly divided into two major directions of motion: straight line and curve. The straight line is more regular and has a sense of balance compared with the curve, and has a stable, quiet, peaceful, calm and eternal emotional color. The curves are soft, light, elegant, gentle and feminine. The picture of fast movement will not only make people have a sense of speed, but also a sense of tension. Slower speed of the screen, quiet and comfortable feeling. The motion speed of graphic animation is closely related to the expression of each constituent element. The change of rhythm, time and space, and color can change the motion of graphic animation.

51due留学教育原创版权郑重声明：原创paper代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。

51due为留学生提供最好的paper代写服务，亲们可以进入主页了解和获取更多paper代写范文 提供作业代写服务，详情可以咨询我们的客服QQ：800020041。