Page Design Concepts

本文将是一个方便的检查表介绍页面设计我们的行政助理。网页设计是一个文本页面上的显示方式。注重页面设计是非常重要的，它不仅使文字更漂亮，但是很清晰，conciser，更具吸引力。此外，有三个重要的因素需要高度重视：组织，秩序，品种迅速为读者提供他们所需要的信息。

Introduction:

This paper will be a handy check sheet introducing page design to our administrative assistant. Page design is how a text appears on a page. Paying attention to page design is of great importance for that it not only makes the text more beautiful, but also clearer, conciser and more attractive. Furthermore, there are three important elements needing high attention: organization, order, variety and rapidly offering readers the information they need.

Functions
Proper page design has two main functions which benefit both the sender and receiver.
  ● Sender
The document is the representation of the company or the institution that send it. Therefore, how the document looks like directly links to the image of the company or the institution. If the page is designed clearly and reasonably, it will leave a remarkable impression on the receivers. Furthermore, besides conveying message, it can rouse readers’ emotional responses.
  ● Receiver
Facing a well-organized page, busy readers can rapidly know about the message that the document is conveying and extract the valid ones they need.

Important Aspects
There are four important aspects needing to be considered when we are designing a page. A page must be well organized, ordered, allow readers to quickly get information, and be variety.
  ● Organization
Designers should arrange the text in small, easily accessible chunks. Divide the form into bite-sized sections(Martin Ludwig, 2009). In order to achieve this goal, the followings can be used.
  · Headings: usually summaries expressed in one to three words
  · White Space
  · Rules: horizontal lines that separate
  · Section dividers: usually used in long documents
  ● Order
Order plays an important role in page design. Designers always arrange the text in order of importance and chronically. Through the headings and outlines which are visual clues, we can figure out the relationship of the ideas. A good order usually needs the following methods.
     · Typefaces(Fonts): Serif typefaces are more used in text given that they are easier to read for audience. Designing with sans-serif fonts for your main content is a good general typography rule for your Web design(David Rodriguez,2008).
     · Type Size: When ordering, we choose smaller sizes for sub-points to make the text clearer.
     · Density: We often use bolding or italics.
     · Space: It means the amount of space left around headings.
     · Position of headings: It is used for effectiveness, including centered one, left-margined one, indented one, or out-dented one.
  ● Allow readers to quickly get information
Eye-catching techniques may be used, but be careful that too much razzle-dazzle should be got rid of. Following methods can be used to achieve this goal.
  · Vertical white space: It can break up the density of the text.
  · Bullet: Help to keep parallel structure.
  · Number
  · Capital letters: Its use should be limited.
  · Italics: Its use should be limited.
  · Window: To put information in boxes.
  · Fills: It means the shading or patterning included in windows.
  · Colors: It should be suitable for the purpose of the message.
  · Inverse Type
  · Headers/Footers
  ● Variety
Consider different possible print production options so as to meet the different needs of different readers.
  · Varying paper size
  · Paper stock weight
  · In landscape format instead of portrait format
  · Columns
  · Varying gutter width 
  · Ragged right margins
  · Inserting graphics: It can add clarity.

In conclusion, page design is important and it should be attached high attention to. A proper and reasonable page design can benefit both sender and receivers. Hope that this instruction can help our administrative assistant a lot.

Reference
Martin Ludwig.(2009, May1). Eight Rules for Effective Web Forms. Retrieved from
http://www.wpdfd.com/issues/87/eight-rules-for-effective-web-forms/
 David Rodriguez.(2008, April28). Don't Be Afraid of Serif Fonts. Retrieved from
http://www.wpdfd.com/issues/86/dont_be_afraid_of_serif_fonts/