社交网络创意和评分--加拿大Assignment代写范文

加拿大Assignment代写范文:“社交网络创意和评分”，这篇论文主要描述的是在现如今的环境当中，社交网络媒体的兴起，使得网络已经是人们生活中不可缺少的不部分，社交网络慢慢也变成为我们活动中一个富有价值商业活动，这也电动了电子商务的发展，人们也见证了一个以网络为平台的网上销售形式的诞生。

1.0Introduction

In recent years, the great changes in the economy have taken place, making people to witness the tremendous development of on-line marketing under the setting of a commercially developed social network (Audretsch, 1995). The prosperous phenomena of e-marketing have become more and more popular around the modern world. Therefore, the thesis will analyze the creative ideas and brands of e-commerce so as to understand the new digital economy through a commercially developed social network.

The fact that some e-commercial firms have succeeded in the fiercely competitive market while other companies did not have the luck to survive among the congeneric ones should be studied from much more detailed aspects, therefore, this research will try to analyze the creative ideas and brands through a commercially developed social network in the background of new digital economy that develops well at present and will continue to promise well in the future.

2.0 The literature review of the research

2.1The understanding of the culture of the digital economy

In the early years of the birth of computers, the memory space of the computers is so small that the employers of the computers have to use the short codes or abbreviations to do the work as much as they can (Whinston, 2001). With the development of the technology, the memory of the computers becomes much cheaper and more available (Johansson, 2010). This is believed to make a contribution to the development of the marketing on-line (Bhimani, 2003).

When the new millennium comes into being, the system employing the two digits means of encoding dates will not be convenient to use for working, especially the data of dates (Adam, 2011). The problem was that lots of systems of operating still employed the shorter tradition (McGechan, 2014).

What is more, the forms of mass media have been produced with the improvement of the technology, such as the TV, film and soon, distributing more and more digitally in the world (Srinivasan, 2001). The reforms of the media, promoting the media to combine with the digital forms contribute to the development of business (Susan, 2007). While people are working, such technology also exists in the office, and it can be employed to process words and manage the data (McGaha, 2011). The supermarkets and some factories are monitored and manipulated by the digital technology as well, such as the marketing and the production of the commodities (Illing, 2006). Therefore, the forms of mass media is a great progress in the new digital economy.

Most of the ways employed by the governments and other complicated institutions to reach their aims count on the digital technology (Jeffrey, 2011). With the extending tendency, every kind of information and every goal is in digital form to a great degree nowadays, including the services, real estate, tourism, banks and so on (Le, 1997).

The trend of the pervading of the digital technology has become a most important aspect of the lives of common people (Talat, 1991). This glorious phenomenon can benefit the rapid development of the world economy of the whole world (Moeschberger, 1997). The science, media and capital are tending to develop in the same direction under the background of digital technology generates a kind of rapid influence in which all the things seems to develop at a fast rate and to result in huge changes in a short time period (Nguyen, 2001). This kind of situations is good, but the shortcomings of this trend also exist. One of the reasons of the unhappy results is the astonishing pace at which everything happens. People will have only a short period of time to handle one series of matters and the probable effects of the events when other things make it unrelated. Also, the matters provide great challenges to the predictions that have been discussed in people's life. (Soskin, 2010). However, it is really an inevitable tendency.

Taking account of the importance of the digital technology in human’s lives, it is necessary to understand the actual meaning of “digital” (Bohlin, 2004). As a technical word, the meaning of it is the data in the modality of irrelevant parts (Scott, 2013). Although “digital” can be interpreted to refer to almost every system, it is a little similar to the “computer technology”, meaning “computer technology” and “digital technology” have become alterable to some degree (Dave, 2008). However, the term “digital” can be comprehended as a huge range of application and social media formations that have been made probable by the digital technology, including the virtual reality, the network, and many kinds of cultural responses and so on (Shaw, 2005). For the above reasons, it is needed for human beings to grasp the implications of “digital”.

In a world that has been separated between various celebrants and terrible critics of digital culture, some people hold the viewpoint that digital culture is or will become more and more similar to religion in the range of its impacts and power, and that because of its common existence it requests specific studies (Drucia, 2013). The conception of print cultures and the digital textuality cannot be recognized as the same meaning, or it will damage the future prospect of the new literacy (Irene, 2014). There are still lots of unsatisfying aspects existing in the digital culture, such as the contradictions between the ability of the digital technology to produce a public area and its application as a tool of manipulating and checking (Ryan, 2012).

The digital technology has created a different and unprecedented phenomenon of new digital economy (Brynjolfsson, 2000). The digital culture can be reflected by the development of the new forms of economy, such as the on-line marketing or the e-commerce being predicted to promise well in the development of the world, offering human beings with convenient services and improving the efficiency of things, especially the shopping activities (Coyle, 1999).

The digital culture begins with the invention of computers, and it has been improved to become so popular around the world (Kehal, 2004). The rational and irrational opinions have been expressed in the works of most investigators, playing an important role for the following researchers to study this theme, promoting the digital culture to be much fairer and perfect (Hensler, 1997).

2.2The understanding of the on-line marketing with novel ideas and brands

In the early period of the digital economy, the number of people who employ the network to do business is a little small comparing to the glorious circumstances of the on-line marketing at present (Gillian, 2014).

Many books have expressed the opinions on the employment of the network to make profit and on the development of brand in the modern time (Reed, 2012). Novel ideas of a company in the field of on-line marketing can contribute to the success of the business and benefit the employees of the institutions (Vieira, 2008). As it is well known to all that a nice band reputation is a kind of intangible value of an organization, the effect of the brand cannot be ignored, because good brand reputation can improve the value of the good and promote the amount of selling in the end (Druica, 2012). Therefore, the Internet really displays an important role in the development of society.

3.0 The introduction of the new digital economy

3.1 The general understanding of the new digital economy

The digital culture and the economy have built a much deeper relation with the development of social network and the digital technology. One is the cultural dimension of the economy and the employment of material commodities. The other is the economy of cultural goods, the market tenets of supply, need, and the exclusive control carrying out within the range of the style of lives and cultural commodities (Turban, 2009).

The cultural practices of human beings have increased people’s networked relations and enabled the new digital economy to become probable to a great degree (Wolfe, 2009). The ways of the value to become involved in the material things have been studied as well by many experts of economy (James, 2013). The cost of a brand can reflect the effects of the brands. Most of the times, the value of exchanging is not decided by the quality of being of practical use of the goods. Therefore, ads have simply become involved in the cultural practices, and it sometimes cannot be recognized as advertising.

3.2 The success of the on-line marketing in the new digital economy

There are many successful examples of on-line marketing in the new digital economy, and the brand of “1-800-Flowers” is one of the famous cases. 1-800-Flowers began to create a fan page on the Facebook as the first florist of the nation, pioneering the on-line marketing field for a long period of time (Brogan, 2010). It employed the page that is free of charge to connect with customers to market the pleasant goods, but it only invested a small amount of money on the ads on the website (Canetta, 2011). Later, the 1-800-Flowers started to purchase the ads of Facebook in different types. It then included the actions of the Facebook users to promote the products. When the users click the button of thumbs-up showing their favor of a product or a brand, a brief ad turns up on the friends’ pages of the users: “Jack likes 1-800-Flowers.com.” Those friends can also click the button to display their favor on the advertisement, which will go on to repeat the action. With the help of the ads on Facebook, and 1-800-Flowers.com obtains a large number of fans on Facebook. The company now considers Facebook as a key of the marketing strategy (Shaw, 2005).

In other words, when people use Facebook, they have become the ads of the brand of “1-800-Flowers”. Although it is a concept that makes some people feel confused, especially when the brand of “1-800-Flowers” in the Facebook page sustains to make a strike on the norms of society on privacy and employment of individual data (Honjo, 2000). However, the success of the brand of “1-800-Flowers” is a famous case and has become a model followed by many other companies later on.

On the Facebook page of the brand of “1-800-Flowers”, the consumers can offer a feedback to the ads of the brand of “1-800-Flowers”, and the can discuss with others on the brand of “1-800-Flowers”, and the services of the “1-800-Flowers”. Therefore, only by using the creative ideas and paying much attention to form the reputation of the brand can the marketing of a company become outstanding in the modern market.

3.3The failure of the e-commerce in the new digital economy

There are also lots of unhappy endings for the companies profiting from on-line marketing. For example, the “Healthcare.gov” can be learned as an unpleasant lesson by all companies.

Healthcare.gov can be employed as a good case to analyze how not to communicate with customers, failing unfortunately in two aims when it is first initiated online: (1) enabling it easy for customers to obtain health insurance and (2) displaying that the government has the ability to handle with an unpleasant health-care regime (Drucia, 2013). Companies online can take some time to learn the factual reasons of the failure of Healthcare.gov before it is too late to avoid a similar painful result by inquiring the questions of the website of the company:

First, what’s the aim of popularizing the brand on a platform? The aim of healthcare.gov is to market the packages of health insurance to the customers who are not insured (McGaha, 2011). In fact, healthcare.gov is also a website to sell goods, and it was hoped to qualify with the characteristics of pricing in a straightforward way, because people tend to value the costs with the prices. However, while a customer paid a visit to the healthcare.gov, the prices of the insurance cannot be found and some contents were wrong. Apparently, this was really a painful shopping experience for the consumer.

Second, can the information be obtained by consumers in an easy and fast way? If there are too many steps for consumers to complete, they may probably give up the complex and troublesome process (Jeffrey, 2011). When some individual information is needed to obtain specific quotes, in fact, healthcare.gov persuades persons to fill out a whole application.

It is no doubt that the Healthcare.gov will get another opportunity because of “The Affordable Care Act” and the“Patient’s Bill of Rights” (Barua, 1999). However, most e-commerce companies do not have a public warranty. Therefore, each brand of the companies should make an effort to align the focus of the brand in order to avoid the fa1.0Introduction

In recent years, the great changes in the economy have taken place, making people to witness the tremendous development of on-line marketing under the setting of a commercially developed social network (Audretsch, 1995). The prosperous phenomena of e-marketing have become more and more popular around the modern world. Therefore, the thesis will analyze the creative ideas and brands of e-commerce so as to understand the new digital economy through a commercially developed social network.

In the third part of the paper, an introduction of the new digital economic will be presented to understand the background of the research of the paper, contributing to the deeper and more comprehensive recognition of the argument of the paper.

The fourth part of the paper aims to give a specific interpret of the role of creative ideas in the development of on-line marketing, because it will help to improve the competitiveness of e-marketing to some degree.

The influences of network brands on e-marketing will be explained in the fifth part of the paper, intending to comprehend the importance of building a network brand with good reputation that can promote the company to make huge profit (Kerpen, 2011).

The fact that some e-commercial firms have succeeded in the fiercely competitive market while other companies did not have the luck to survive among the congeneric ones should be studied from much more detailed aspects, therefore, this research will try to analyze the creative ideas and brands through a commercially developed social network in the background of new digital economy that develops well at present and will continue to promise well in the future.

2.0 The literature review of the researc

2.1The understanding of the culture of the digital economy

The studies that have been carried out by the researchers in the past indicate the good promise of the new digital economy, for it will create huge profit and contribute to the development of economy of the whole world in the near future (Audretsch, 1995). In order to gain a much explicit knowledge of the meaning of the digital cultures, many experts of the digital economy have paid their efforts to do the research and published a lot of famous writings, contributing to the present and future investigation of the e-commerce, benefiting the development of on-line marketing in the long run (Thompson, 2011). Therefore, the former researches of the new digital economy are necessary.

In the early years of the birth of computers, the memory space of the computers is so small that the employers of the computers have to use the short codes or abbreviations to do the work as much as they can (Whinston, 2001). With the development of the technology, the memory of the computers becomes much cheaper and more available (Johansson, 2010). This is believed to make a contribution to the development of the marketing on-line (Bhimani, 2003).

When the new millennium comes into being, the system employing the two digits means of encoding dates will not be convenient to use for working, especially the data of dates (Adam, 2011). The problem was that lots of systems of operating still employed the shorter tradition (McGechan, 2014).

What is more, the forms of mass media have been produced with the improvement of the technology, such as the TV, film and soon, distributing more and more digitally in the world (Srinivasan, 2001). The reforms of the media, promoting the media to combine with the digital forms contribute to the development of business (Susan, 2007). While people are working, such technology also exists in the office, and it can be employed to process words and manage the data (McGaha, 2011). The supermarkets and some factories are monitored and manipulated by the digital technology as well, such as the marketing and the production of the commodities (Illing, 2006). Therefore, the forms of mass media is a great progress in the new digital economy.

Most of the ways employed by the governments and other complicated institutions to reach their aims count on the digital technology (Jeffrey, 2011). With the extending tendency, every kind of information and every goal is in digital form to a great degree nowadays, including the services, real estate, tourism, banks and so on (Le, 1997).

The trend of the pervading of the digital technology has become a most important aspect of the lives of common people (Talat, 1991). This glorious phenomenon can benefit the rapid development of the world economy of the whole world (Moeschberger, 1997). The science, media and capital are tending to develop in the same direction under the background of digital technology generates a kind of rapid influence in which all the things seems to develop at a fast rate and to result in huge changes in a short time period (Nguyen, 2001). This kind of situations is good, but the shortcomings of this trend also exist. One of the reasons of the unhappy results is the astonishing pace at which everything happens. People will have only a short period of time to handle one series of matters and the probable effects of the events when other things make it unrelated. Also, the matters provide great challenges to the predictions that have been discussed in people's life. (Soskin, 2010). However, it is really an inevitable tendency.

Taking account of the importance of the digital technology in human’s lives, it is necessary to understand the actual meaning of “digital” (Bohlin, 2004). As a technical word, the meaning of it is the data in the modality of irrelevant parts (Scott, 2013). Although “digital” can be interpreted to refer to almost every system, it is a little similar to the “computer technology”, meaning “computer technology” and “digital technology” have become alterable to some degree (Dave, 2008). However, the term “digital” can be comprehended as a huge range of application and social media formations that have been made probable by the digital technology, including the virtual reality, the network, and many kinds of cultural responses and so on (Shaw, 2005). For the above reasons, it is needed for human beings to grasp the implications of “digital”.

In a world that has been separated between various celebrants and terrible critics of digital culture, some people hold the viewpoint that digital culture is or will become more and more similar to religion in the range of its impacts and power, and that because of its common existence it requests specific studies (Drucia, 2013). The conception of print cultures and the digital textuality cannot be recognized as the same meaning, or it will damage the future prospect of the new literacy (Irene, 2014). There are still lots of unsatisfying aspects existing in the digital culture, such as the contradictions between the ability of the digital technology to produce a public area and its application as a tool of manipulating and checking (Ryan, 2012).

The digital technology has created a different and unprecedented phenomenon of new digital economy (Brynjolfsson, 2000). The digital culture can be reflected by the development of the new forms of economy, such as the on-line marketing or the e-commerce being predicted to promise well in the development of the world, offering human beings with convenient services and improving the efficiency of things, especially the shopping activities (Coyle, 1999).

The digital culture begins with the invention of computers, and it has been improved to become so popular around the world (Kehal, 2004). The rational and irrational opinions have been expressed in the works of most investigators, playing an important role for the following researchers to study this theme, promoting the digital culture to be much fairer and perfect (Hensler, 1997).

2.2The understanding of the on-line marketing with novel ideas and brands

In the early period of the digital economy, the number of people who employ the network to do business is a little small comparing to the glorious circumstances of the on-line marketing at present (Gillian, 2014).

Many books have expressed the opinions on the employment of the network to make profit and on the development of brand in the modern time (Reed, 2012). Novel ideas of a company in the field of on-line marketing can contribute to the success of the business and benefit the employees of the institutions (Vieira, 2008). As it is well known to all that a nice band reputation is a kind of intangible value of an organization, the effect of the brand cannot be ignored, because good brand reputation can improve the value of the good and promote the amount of selling in the end (Druica, 2012). Therefore, the Internet really displays an important role in the development of society.

3.0 The introduction of the new digital economy

3.1 The general understanding of the new digital economy

The digital culture and the economy have built a much deeper relation with the development of social network and the digital technology. One is the cultural dimension of the economy and the employment of material commodities. The other is the economy of cultural goods, the market tenets of supply, need, and the exclusive control carrying out within the range of the style of lives and cultural commodities (Turban, 2009).

The cultural practices of human beings have increased people’s networked relations and enabled the new digital economy to become probable to a great degree (Wolfe, 2009). The ways of the value to become involved in the material things have been studied as well by many experts of economy (James, 2013). The cost of a brand can reflect the effects of the brands. Most of the times, the value of exchanging is not decided by the quality of being of practical use of the goods. Therefore, ads have simply become involved in the cultural practices, and it sometimes cannot be recognized as advertising.

3.2 The success of the on-line marketing in the new digital economy

There are many successful examples of on-line marketing in the new digital economy, and the brand of “1-800-Flowers” is one of the famous cases. 1-800-Flowers began to create a fan page on the Facebook as the first florist of the nation, pioneering the on-line marketing field for a long period of time (Brogan, 2010). It employed the page that is free of charge to connect with customers to market the pleasant goods, but it only invested a small amount of money on the ads on the website (Canetta, 2011). Later, the 1-800-Flowers started to purchase the ads of Facebook in different types. It then included the actions of the Facebook users to promote the products. When the users click the button of thumbs-up showing their favor of a product or a brand, a brief ad turns up on the friends’ pages of the users: “Jack likes 1-800-Flowers.com.” Those friends can also click the button to display their favor on the advertisement, which will go on to repeat the action. With the help of the ads on Facebook, and 1-800-Flowers.com obtains a large number of fans on Facebook. The company now considers Facebook as a key of the marketing strategy (Shaw, 2005).

In other words, when people use Facebook, they have become the ads of the brand of “1-800-Flowers”. Although it is a concept that makes some people feel confused, especially when the brand of “1-800-Flowers” in the Facebook page sustains to make a strike on the norms of society on privacy and employment of individual data (Honjo, 2000). However, the success of the brand of “1-800-Flowers” is a famous case and has become a model followed by many other companies later on.

On the Facebook page of the brand of “1-800-Flowers”, the consumers can offer a feedback to the ads of the brand of “1-800-Flowers”, and the can discuss with others on the brand of “1-800-Flowers”, and the services of the “1-800-Flowers”. Therefore, only by using the creative ideas and paying much attention to form the reputation of the brand can the marketing of a company become outstanding in the modern market.

3.3The failure of the e-commerce in the new digital economy

There are also lots of unhappy endings for the companies profiting from on-line marketing. For example, the “Healthcare.gov” can be learned as an unpleasant lesson by all companies.

Healthcare.gov can be employed as a good case to analyze how not to communicate with customers, failing unfortunately in two aims when it is first initiated online: (1) enabling it easy for customers to obtain health insurance and (2) displaying that the government has the ability to handle with an unpleasant health-care regime (Drucia, 2013). Companies online can take some time to learn the factual reasons of the failure of Healthcare.gov before it is too late to avoid a similar painful result by inquiring the questions of the website of the company:

First, what’s the aim of popularizing the brand on a platform? The aim of healthcare.gov is to market the packages of health insurance to the customers who are not insured (McGaha, 2011). In fact, healthcare.gov is also a website to sell goods, and it was hoped to qualify with the characteristics of pricing in a straightforward way, because people tend to value the costs with the prices. However, while a customer paid a visit to the healthcare.gov, the prices of the insurance cannot be found and some contents were wrong. Apparently, this was really a painful shopping experience for the consumer.

Second, can the information be obtained by consumers in an easy and fast way? If there are too many steps for consumers to complete, they may probably give up the complex and troublesome process (Jeffrey, 2011). When some individual information is needed to obtain specific quotes, in fact, healthcare.gov persuades persons to fill out a whole application.

It is no doubt that the Healthcare.gov will get another opportunity because of “The Affordable Care Act” and the“Patient’s Bill of Rights” (Barua, 1999). However, most e-commerce companies do not have a public warranty. 

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