亚洲动画产业发展的瓶颈和对策--澳洲代写Assignment范文

澳洲代写Assignment范文:“亚洲动画产业发展的瓶颈和对策”，这篇论文主要描述的是动画和动漫是艺术体现的一种形式，它们能够给予读者感受到视觉形象的呈现，将一些有生命和无生命的事物进行艺术的描绘，给人一种诙谐、幽默的感觉，在亚洲动画产业的发展尤为迅速，但经过数年的发展后，亚洲动画产业也逐渐的进入了瓶颈的发展阶段，如何解决动画产业所遭遇的瓶颈问题成为了我们探讨的重点。

Anime Broadly speaking, such as animation and comics is a visual image of the overall performance of many body. It is also called dynamic comic art by making some animate or inanimate things anthropomorphic, sensationalized, giving all their feelings of humanity, for the robbery. Anime is witty, humorous, honest, deep public art is a unique form of visual art and culture. Anime occupy a lot of media space, which it derived from the TV animation, digital animation, online animation and other components of contemporary new anime stereo mode.

Attendant on a "creative" as the core, animation, comic forms, including cartoon books, newspapers, movies, television, audio and video products, based on the stage play and the means of modern information and communication technologies, such as new varieties of cartoon animation directly product development, production, publishing, broadcasting, performance and sales, and industrial production and business of animation cartoon image associated with clothing, toys, video games and other derivative products formed. Also known as the "new sunrise industry." 21st Century "smokeless industry."

概述动画产业在亚洲的开发过程 Overview of the development process of the animation industry in Asia

Animation career in Asia is fundamentally "got up early to catch a late set" , the birth of the first feature-length animated film " Snow Princess from " the world in 1939 , the second year , the first minister of the Asian chapter cartoon " Tieshan Princess, " was the first in Asia . . 1960s cartoon ink produced in Asia . "Little Tadpole Looking for Mom" , she won more than 10 awards in Switzerland Yinfan Fourteenth International Film Festival Award ; while large plow cartoon " Monkey King" is even more shocked the world , hailed as a milestone in the history of world animation . "1 , while the subsequent" reed pipe "," Three Monks "," Journey to the West "and other classic works of world formed a unique " Asian school . " However, under the planned economy , the development of the animation industry in Asia stagnant before while abroad at this time , but rapid development of animation industry , and has reached a more mature stage , such as the United States around the online game industry has more than Hollywood movies, the world has become the nation's largest entertainment industry. superior advantage in the global history and tradition and in front of the market was offset in recent years to catch up because of the excessive pursuit of efficiency and render irrational fanaticism of development .

Asia is the world's largest consumer market animation products . In order to promote the development of animation industry , the advancement of Asian animation industry in the world in 2004, the State Administration of Radio, formulated the "Opinions on the development of film and television animation industry around me " ; April 2006 , the State Council forwarded the Ministry of Finance other departments to "Opinions on Promoting the development of the animation industry in Asia ," and proposed a series of policy measures to promote the development of animation industry in Asia . Many companies adjusted accordingly plant development strategies and plans , animation market has been rapid development. However, the strong international and animation United States, Japan , South Korea remains a considerable gap compared to most of the domestic animation products are popular foreign products . In adolescents favorite anime , the Japanese and Korean animation dominate , dominate the world .

亚洲动画行业的地位Asian animation industry 's status

As early as two years ago , Asia has replaced Japan as the world's first animation producer. But this is only " the world's first " on the length of time for the original animation brand , the United States has Mickey Mouse, Donald Duck , Japan Astro Boy , Conan , etc. , inadvertently, say Asians are foreign anime representatives. It turns out that according to the size of the animation industry is wishful thinking to support , policy support is a double-edged sword .

Compared to Europe, America , Japan and Korea in a highly sophisticated animation industry and market system , the Asian animation industry seems immature and weak, faces many " growing pains ."In recent years, Asia has been rarely successful launch anime , cottage , plagiarism , a new name , chilling.2012 , people still like anime wind is expected to continue in anticipation .Asian Animation Institute , Peking University Institute of Cultural Industries and other agencies jointly issued the " anime Blue Book : Asian Animation Industry Development Report ( 2012 ) ," pointed out : in 2011 , the Asian animation industry in the production of TV cartoons 435 261,224 minutes , the total box office revenue about 3.2 billion, a record high.

In fact , as early as in 2010, data released by the State Administration of Radio on the show , this year, the number of domestic television cartoons produced in Asia reached 385 , about 220,000 minutes , Asian replaced Japan as the world's first animation producer.Currently, many Asian cities have announced plans to build " animation capital" , and has set up a total of more than 40 animation industry base . Beijing have a few creative park stocked with a "cartoon " area , Daxing animation base plans to invest 10 billion yuan , the introduction of the UK national animation centers , Disney World 's flagship enterprise 5-10 , to build Asia 's most influential The new media center. Animation industry has become a "gold mine" , is more generous state support funds . Although the animation production in the world , but Asia does not appear anime has international influence , why not ?

Industrial base is weak, affected by the impact of large foreign animation

According to the " Asian Animation Industry Development 2011-2012 Annual Report " shows: the domestic animation market consumers have at least 500 million people , more than 100 billion yuan market space / year . The Asian animation industry is relatively backward in terms of originality , talent , technology, investment , intellectual property protection and management system , has seriously hampered the long-term development of animation .

1、自主创新能力差,依靠政府的支持。1 . Independent innovation ability is poor, rely on government support.

Development of key Asian animation industry lies in innovation, Asia is the lack of this unique capability , therefore , also contributed to the development of Asian animation is far behind Japan , the United States and other countries. In today's animation industry , our level of development in the country is largely not been recognized people , domestic animation business is facing serious difficulties.

Asia currently has a production capacity of local animation companies rarely , most animation production company just processing enterprises , do not own the intellectual property rights, its own product research and development production capacity is not high. At the same time , efforts to crack down on piracy is not enough, but also one of the factors affecting and restricting the development of the animation industry in Asia . Due to poor self-development capacity of local enterprises , the current prosperity of the domestic animation market , largely rely on government support. So learning experience abroad mature anime , animation establish a complete industrial chain , it is particularly important . "Anime -based or small animals , such as" Asian animation industry and involves a narrow majority of subjects are related to myths, legends, such as " Calabash Brothers ", " Rebels head ," "Gods legendary black sergeant " " Avanti 's story " , " radiant and the Wolf "and so on . Although these themes have a certain appeal for children , but adults about these not interested . With the development of modern technology, the animation industry in the 1990s, earth-shaking changes have taken place , the commercial operation of rapid industrial development, the production methods and high-tech animation art gradual integration , performance and film and television the way it is getting closer and closer , more themes of more extensive audience ages continues to increase. Asian anime always stay in the children's stage , the lack of creativity, there is no support for new technologies , will lead to the development of the animation industry in Asia lag .

2、动画行业人才短缺,缺乏投资。2 . Animation industry shortage of talent , lack of investment.

Anime less than 10,000 the number of practitioners in Asia , South Korea's only 1/30 , mainly because of lack of attention to the animation industry sectors , and of course , the first is the government , the entire Asian population of 1.3 billion of the world's 1/3, only the central national television and the Shanghai Animation Film Studio two production bases in Asia and the per capita amount of animation has only 0.0012 seconds , while Japan 's per capita amount is 300-480 seconds. Instead, many private organizations or individuals to heart the spirit of love of animation into animation in the past. These members generally younger , passionate , but a serious shortage of funds, equipment , coupled with fragmentation , making it impossible to complete high-quality full-length movies and animated films. Attack animation talent and demand imbalance for state , leading to lack of animation originality .

Japan

Speaking of Japanese anime , is the first to make people think of giant Hayao Miyazaki 's works , such as chinchillas, Sky City. Each of his pictures are in anime enjoy a beautiful visual feast , no doubt, he always touched the hearts of the audience by virtue , opening the hearts of those imprisoned in the past , and this is precisely his popular works reason. In many Japanese anime , there are more classic : a break , Dora A Dream , Bleach, Naruto , One Piece lights.

Take say "One Piece " and the domestic animation cf , then the most direct reason is an abstract description of the victory of the characters or not . About domestic animation , we can think about abstract animation glance few , in addition to previously hit " Pleasant and Wolf" , we can then think of something else , and Pleasant if nothing else besides some wisdom , then Lazy lazy , delicious put me to sleep , other than the United States Frankie loves handsome , like a cartoon by embracing nature and so it fills . And "One Piece" Britain at the end of three decades can be a usual viewing long red is not bad, because it has several vivid colors to support the foot , and a good animation can be unpopular , that it used to convey the character a legendary undefeated theme and an immortal mind .

If Goat and Big Big Wolf and One Piece does not belong to the same age , so let's look at Dora A Dream . 1969 , A Dream Shogakukan was first published as a full-length comic strip , since then, this lovely Viking getting loved by the majority of the audience. The radiant and Wolf Published in 2009 , a difference of 40 years without comment , just look at the story in the Pleasant Goat and Big Big Wolf who saw a lot of A Dream shadow. Asian anime visible innovation ability is general .

And the West animation, most people lament is too small . In the voluminous anime , "Kung Fu Panda " manufacturing is the most typical . Because of this anime has a lot of Asian people to use their elements are satisfactorily , and we, as a civilized country input , but after being taken to use their own people to become civilized country output , which there is a world of many worth wondering central . DreamWorks Animation launched by John Stevenson and Mark ? ? Osborne film " Kung Fu Panda " made of up to five years , and his discussion of Asian art as well as art director for eight years. This can be a set of data to stop clarify : the story with King "stability valley" as many as 1,478 villagers differences in appearance ; most majestic with King "Emerald Palace" built by up to 88,100 components ; foot color looks too small . " cover color five Man "in the crane body will have as many as 6,019 feathers. In addition, the film was simple and novel pavilions, gorgeous mountain scenery but strong bamboo shell makes the entire movie Songmao , while the use of many Asian style items , such as: reel, Han Chinese clothing , Weaponry, arches, porcelain markings , etc., are from Asia has a long history of civilization .

工业模式 Industrial model

American model - large and monopoly original group development model .

The United States is the birthplace of the animation industry . Early 20th century, animated movies available in the United States and the formation of industry , to 50-60 years into the boom, this time is the U.S. economy into the late industrialization . American animation industry in the 80 years of development , relying on well-developed economic power , strong creative and technical force, complete market-oriented organizational strength , remains a world leader. Exports to the U.S. animation industry is second only to the computer industry , the output value of more than 2000 billion dollars.

Canadian model - a combination of original and outsourcing , the structure of both international and domestic markets . Canada from the 1980s began to undertake American animation processing, development of original animation 1990s , took the original model and outsourcing the development, flexible manner , without formality original and outsourcing. First, the co- producer . Mainly international cooperation , most property controlled by the Canadian side . This can help make sharing more lucrative market returns , and can effectively expand the international market through partners . Second, local original . Doing market returns is high, but the market independently by themselves. The third is to undertake outsourcing . Canada has the world -class animation technology and business management , with a number of famous enterprises, following the United States, Japan, Europe and outsourcing projects .

Japanese model - selling group monopolies, creation and production companies small, scattered, and more originality -based, supplemented by outsourcing industry structure , market structure of both international and marketization . 1970s , Japanese animation in the United States to undertake the processing of transfer. 1980s, the Japanese economy began to take off , original animation has also been developing rapidly and has become a large and powerful countries animation . 65% of the world market , 80% of European animation products from Japan ; Japanese animation products sold in the United States is four times its steel exports, generalized animation industry has actually exceeded the automotive industry . But Japan is still a high level of animation outsourcing contracting country .

Korean models - the original focus on service outsourcing industry structure dominated the international market as the main target market structure. 1980s , South Korea to undertake the transfer of Japanese animation production process , from simple color to later undertake the entire project , the idea gained animation production , management and technology outsourcing has become the world's largest animation factory. Since the late 1990s , South Korea 's economic rise , the rapid development of original animation in Korea . In 2006 , the animation industry in the domestic market, sales of $ 11.6 billion , while exports actually reached $ 29.4 billion , accounting for nearly 10% of the international market share , becoming the third animation industry powerhouse. Meanwhile, outsourcing remains a major undertaking to support its industrial development .

提高动漫产业链  Improve the animation industry chain

Animation industry chain, including authoring, publishing, broadcasting, licensing, product development and other aspects. Animation industry can only be achieved through a more lucrative derivative product development skills. Mei Wai, the Japanese are doing a great job in animation derivative products related game software, DVDs, books, animated protagonist model, ornaments, posters, puzzles, clothing, etc., from product development to sales and marketing have formed a mature sound business model. Therefore, the Asian animation companies should be more plant solution market research market through scientific and rational operation of the market, and vigorously develop derivative products, extend the industrial chain. This requires one hand, we do

Traditional books, movies, television, theater, audio and video products production, on the other hand do the development with the avatars related apparel, toys, video games and other derivative products, but also encourage and support enterprises, expand and vague development of new derivative products, expand the animation industry profit margins and market to market and promote the sound development of the animation industry cycle.

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