Suggestions on studying overbooking of American Airlines

本研究将回顾现有的文献，并根据航空公司和消费者的意见收集必要的信息，找出超售的原因。

intention

This study will review the existing literature and collect the necessary information according to the opinions of airlines and consumers to find out the reasons for overbooking.

For consumers, the existence of overbooking puts them at risk of refusing to board. They may miss the last chance to visit their close relatives, they may lose the most important opportunity to conclude business transactions, they may not be able to attend important international conferences, and they may have to spend hours doing nothing but waiting for the opportunity to board the plane. Moreover, sometimes consumers may even have to be subjected to violence by air personnel. On April 9, a passenger named David Dao was dragged off the United Airlines flight because the tickets were oversold and no volunteers volunteered to get off the plane (Bromwich, 2017). Dao refused to get out of the car and received violent treatment. His nose was broken and two teeth were lost (Bromwich, 2017). So why does oversold still exist? Why doesn't the public overturn industry rules? The study will investigate consumers' attitudes towards overbooking.

For airlines, although overbooking strategy can bring significant benefits to them, it will not suffer losses because some consumers book tickets but do not take flights, nor cancel flights because the aircraft is about to take off; Airlines must compensate consumers who refuse to board. More importantly, airlines such as United Airlines will damage their reputation if they handle passengers who are refused boarding improperly. Therefore, it is also necessary to study the attitude of airlines on overbooking.

summary

The proposal consists of seven parts: purpose, summary, introduction, work plan, timetable, budget and experience. In the first part, it clearly states the purpose of the proposed study and explains why it is necessary to achieve this purpose. In the second part, the main contents of the suggestions are summarized, the research problems are defined, the proposed research plan is described, and the basic statements about the research are provided. In the third part, it further discusses the problems that need to be discussed and studied in the research, and discusses where the research problems are wrong, what is missing, what is unknown, and which party benefits a lot from the research. In addition, this section will explain the background of the problem and how the problem developed. Therefore, this section helps readers understand the need to discuss this issue. In the work plan section, a clear plan will be proposed, and the methods used in the study will be explained and demonstrated. In addition, in the progress and budget section, the fund and time of the research cost will be indicated, and the project progress will be summarized. In the last part, it will summarize the qualifications to lead the proposed research.

As mentioned above, the purpose of this study is to study why overbooking still exists. In order to solve this problem, this study will consult the existing literature and collect important information by searching the Internet. Overbooking is not a new problem, which has been discussed and studied by many researchers and scholars at home and abroad. In this way, it is useful to be familiar with the latest research results and the limitations of their research. Therefore, unnecessary repeated studies can be avoided. More importantly, based on previous research, it is easier to find the research direction and avoid twists and turns. At the same time, consumers and airlines are the main two sides of the research problem. Therefore, the collection of important information should focus on both parties. For example, after the violent eviction of United Airlines passengers, various media reported the attitude of consumers in the face of refusing to board, which may be useful for research.

introduce

In order to earn more money and ensure that seats are full, many airlines have overbooked. In most cases, they will ask volunteers and pay gift cards as an apology. If there are not enough volunteers to stand out, the airline will randomly select customers and ask them to leave. This will disrupt the arrangement of forcibly leaving customers and infringe on the legitimate and reasonable interests of customers. On the other hand, as pointed out in the previous lines, overbooking strategy also has a negative impact on airlines. In addition to financial compensation, inappropriate denial of boarding may also lead to large-scale opposition and even hostility. In addition, many airlines lack an effective regulatory system. Take united airlines as an example. Although there are some regulations, the whole process only takes place in a few minutes. It is difficult to say whether the airline has complied with these regulations, because few people will know before it happens to him or her. In addition, there are some unknown problems when studying this problem. First, it is important to find out whether the percentage of customers who give up customers and are willing to become volunteers is in line with the company's idea. Second, in order for airlines to make better decisions, they must know how much revenue they can get from abandoned customers even if they are willing to risk receiving reports. At the same time, both airlines and consumers can benefit from solving this problem. For airlines, they can find better strategies to achieve the best profits. For consumers, the solution to the problem can help them think about why when they stand in front of the plane, they have to spend two hours knowing that they can't board the plane. Airlines and people who often need to fly are the main subjects of the study.

In addition, it is also important to let people know that overbooking is not a new phenomenon. Overbooking has existed since the vigorous development of commercial air travel after World War II (McLaughlin, 1989). Because it is inevitable that a certain number of passengers hope that when they do not take the flight, they can be exempted from financial penalties and will not cancel the reservation in time for resale and flexibility (McLaughlin, 1989). In addition, some passengers may have multiple reservations and cannot cancel offline reservations, resulting in overbooking (McLaughlin, 1989). However, for airlines, the situation of "no display" has seriously affected their profits. They booked more seats than the flight. The Civil Aviation Administration (CAB) allows airlines to overbook, which neither controls overbooking nor explicitly prohibits overbooking. In this way, overbooking has gradually become an industry rule and has been widely adopted by American Airlines. At the same time, in order to protect the interests of passengers, cab requires airlines to explain their boarding priority rules when submitting customs duties. In other words, airlines should formulate relevant rules to determine who will receive monetary compensation and who will receive tickets or other travel arrangements for another flight (McLaughlin, 1989). According to 14 CFR Part 250, airlines should give priority to volunteers who voluntarily give up their flights; Passengers who are refused boarding shall be compensated accordingly. However, the crash rate has become much more serious than before, the rejected boarding compensation has not comforted the dissatisfied passengers, and their existing arrangements have been disrupted (McLaughlin, 1989). In this way, relevant laws and regulations have improved the compensation standards for overbooked passengers for many times.

Work plan

In order to better carry out this research, it is necessary to complete the research in secondary and primary schools. First, I will review the existing literature and collect the necessary information to understand the research on this problem. Specifically, I will find out the most popular conclusions about research problems at present. In this way, I will go to the school library and search for useful literature on the Internet. On the basis of reviewing various research results, provide basis or conditions for my study. A successful literature review can provide strong support and arguments for my research, which is based on accurate analysis and informed trend prediction. To a certain extent, the review of existing literature plays an important role in summarizing past research, guiding new topics and promoting the new development of theory and practice. Generally speaking, consulting literature helps me save time and energy in reading professional literature, and quickly understand the history, progress and existing problems of research problems. In addition to professional literature, I will also find some news or comments on research issues from newspapers or other media platforms. Specifically, I will go to the official websites of several influential newspapers in the United States, input keywords and find out useful information about airlines and consumers' attitude towards overbooking. With the help of the media, I can understand the views of some people.

Secondly, I will also use the method of questionnaire to directly obtain the data and information on how airlines and consumers deal with overbooking. Specifically, airline managers will be a better choice to answer this question, because they know the company's revenue, and they may directly deal with customer relationship management. Therefore, they have sufficient right to express their views on this issue. For them, the problem is:

1. Under what circumstances are passengers denied boarding?

2. What are your policies and procedures for refusing boarding?

3. How do you find volunteers who voluntarily give up flying?

4. How do you deal with the situation that no one voluntarily gives up flying?

5. Is there a situation where volunteers are not sought?

6. Do you pay special attention to the needs of the elderly alone or other passengers with mobility difficulties?

7. How do you compensate passengers who are refused boarding?

8. How often do you handle rejection of boarding?

9. Do you think overbooking is the best way for airlines to get the best profit?

10. What are the negative effects of overbooking on airlines?

At the same time, I will also ask passengers to answer my questions. Specifically, passengers with different gender, age, class, work and income levels have different views on the research issues. Therefore, I will choose different types of passengers to answer questions. For them, the problem will be“

1. Have you ever taken a flight but didn't cancel your reservation in time?

2. Have you ever been refused boarding? If the answer is yes, how many times have you been rejected?

3. What would you do when you were refused boarding?

4. Do you think the overbooking phenomenon of airlines is reasonable?

5. Can you accept the rejection of boarding?

6. Are you aware of the airline's policies and procedures for refusing boarding?

7. Do you think the airline's policies and procedures for refusing boarding are reasonable?

8. Do you think the current compensation for passengers who refuse to board is reasonable?

9. What would you do if you encountered a situation similar to that of Dr. David Dao, who was violently dismissed by United Airlines?

10. Will you refuse an airline that refuses you to board?

Generally, managers and consumers will receive 50 questionnaires respectively. In addition, 50 questionnaires for airline managers will be distributed at airlines and 50 questionnaires for consumers will be distributed at airports.

schedule

This section describes the timetable and cost of my proposed study. The proposed research project will eventually form a formal report, which will be completed on October 18, 2017. In order to achieve this goal, I will obtain all the literature I need on October 9, and study and evaluate the effectiveness of existing studies from October 10 to October 11. In addition, from October 12 to October 13, 50 airline managers will be asked to answer my questionnaire. In addition, I will ask 50 passengers to answer my questionnaire from October 14 to October 15. In addition, I will draft, revise and bind my final report from October 16 to October 18. I will spend the least time looking for relevant information and two days filtering information and finding key results. The other four days will be used to get answers from airline consumers and managers. Finally, I will present these results to the audience. Generally speaking, I don't have enough time to complete the final research paper, especially the questionnaire. I need to save as much time as possible.

budget

As for the cost, I will spend $10 copying articles, printing comments and questionnaires, and spiral binding comments. At the same time, I will spend about $30 on transportation and prepare some gifts for those who answer my questionnaire. In addition to the above expenses, there are no other expenses.

experience

I am a third year student of [major name] [University] department and school name] in [city name] In my course, I participated in [Course Name (related to the project)], all of which helped to cultivate my ability to find problems, think about problems and finally solve problems. In addition, I also participated in various field training courses to enable me to communicate with others. More importantly, the field course not only improved my courage to face difficulties, but also helped me master various skills to deal with difficulties. In this way, I believe that these courses and my practical experience will help me complete the review of existing literature and other useful information, obtain important and useful answers from airline managers and passengers, and finally complete the research project.

51due留学教育原创版权郑重声明：原创优秀代写范文源自编辑创作，未经官方许可，网站谢绝转载。对于侵权行为，未经同意的情况下，51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写、论文代写服务。

51due为留学生提供最好的论文代写服务，亲们可以进入主页了解和获取更多代写范文提供论文代写服务，详情可以咨询我们的客服QQ：800020041。