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Undertaking social responsibility is also the requirement of enterprise humanization

2021-11-15 来源: 51Due教员组 类别: Essay范文

承担社会责任也是企业人性化的要求,更不用说履行社会责任能给企业带来长远的利益。然而,履行社会责任的缺点也可能是巨大的。因此,企业应在多大程度上发挥其社会责任是值得探讨的问题。这个有争议的任务将首先列出企业社会责任的定义和内容,然后讨论为什么企业应该承担比股东、利益相关者或市场更重要的社会责任。社会责任对企业的正面和负面影响将被列出和讨论。最后,本文将讨论企业应该如何以及如何履行适当的企业社会责任。

 

Undertaking social responsibility is also the requirement of humanization of enterprises, not to mention that fulfilling social responsibility can bring long-term benefits to enterprises. However, the disadvantages of fulfilling social responsibility can also be huge. Therefore, the extent to which enterprises should give play to their social responsibility is worth exploring. This controversial task will first list the definition and content of corporate social responsibility, and then discuss why enterprises should bear more important social responsibility than shareholders, stakeholders or the market. The positive and negative impacts of social responsibility on enterprises will be listed and discussed. Finally, this paper will discuss how enterprises should and how to implement appropriate corporate social responsibility.

 

Corporate social responsibility refers to the responsibility that enterprises should bear to stakeholders and the whole society in business operation. The concept of corporate social responsibility is based on the concept that business operation must adapt to sustainable development. In addition to their own financial and operating conditions, enterprises should also consider their impact on society and natural environment. Stakeholders refer to all individuals or groups that may be affected by corporate decisions and behaviors, including employees, customers, suppliers, community groups, parent companies or subsidiaries, partners, investors and shareholders.. The content of corporate social responsibility includes the following aspects. The first content is that for shareholders, corporate social responsibility means ensuring the rise of stock price and the distribution of dividends. For employees or trade unions, corporate social responsibility means ensuring that they have appropriate income level, stable work, good working environment and promotion opportunities. For the government, the content of corporate social responsibility refers to supporting the government's statements and policies and abiding by laws and regulations. For suppliers, CSR means ensuring payment time. For creditors, CSR means abiding by the terms of the contract and maintaining trust. For consumers and agents, corporate social responsibility refers to ensuring the value and quality of products, including the price and quality of products, the service of quality and service, and the convenience of products or services. For communities, CST means contributing to environmental protection and social development, such as directly participating in tax and charity activities and contributing to solving social problems. For trade and professional institutions, CSR means ensuring time for participation and financial support for various activities (Matten and moon 414). For competitors, CSR means fair competition and innovation of products, technologies and services. For special interest groups, CSR means providing equal employment opportunities, supporting urban structures, and contributing to disabled groups, children's and women's organizations (Campbell 947). However, there is also a saying that an invisible hand can allocate resources in the best way and automatically realize the welfare problem (health, 111). However, it should be determined that some enterprises try their best to bear social responsibility because they follow the instructions of this invisible hand. Because for those problems that are beneficial to stakeholders and in turn to enterprises, managers often make their own efforts (Health 120).

 

However, a company should not be solely responsible for maximizing the profits of its shareholders or stakeholders. According to Kant's method, business ethics means "respect for all autonomous existence" (Salazar, 44). Here, the word "respect" seems very important. Companies should bear more important social responsibilities than shareholders, stakeholders or the market. Because according to Kant's ethics, human beings have the right to pursue their own commercial interests, but they should also give "equal respect to all rational individuals" by exercising their own rationality and "allowing others to do the same" (salacha 48). Therefore, first of all, it should be emphasized that the implementation of corporate social responsibility is not only necessary, but also beneficial to enterprises. According to "Kant's business ethics method", there is a concept of "responsibility", that is, all people are responsible for each other, and the most basic relationship between people is that they are "partners of mankind" (Salazar 44). Therefore, based on the ethical level, enterprises should undertake social responsibility beyond shareholders and stakeholders. Because as a social alliance, enterprises should have their own conscience. If it breaks this conscience, it will fall into a situation contrary to human good nature and break the moral bottom line. In addition, in addition to shareholders or stakeholders, they should also bear social responsibility to the society, which will bring great benefits to the enterprise. For example, in some industries, "reputation effect is enough to encourage honest work" (Health 107).

 

However, if the enterprise has a bad attitude towards social irresponsibility, the needs of shareholders or other shareholders will increase, but can not be met. This situation will lead to market panic and increase the risk premium. The increase of risk premium will greatly reduce the profit opportunities of enterprises, which is not conducive to the potential development of enterprises. The pursuit of self-interest is the core of mankind, which can be reflected through the "supply problem in the Soviet Union and Eastern Europe" (SEN 11). If enterprises can meet the needs other than shareholders, that is, fulfill appropriate social responsibilities, it will improve the performance of enterprises.

 

Therefore, in order to achieve sustainable operation, it is not enough for enterprises to only consider being responsible to shareholders or stakeholders. Enterprises must also consider environmental and social factors. From the essence of corporate social responsibility, there are two levels: the first level is social obligation and the second level is social responsibility. The first layer is the problem that the enterprise must implement, and the second layer is the problem that the society expects the enterprise to implement or voluntarily take. In addition, from the specific content of corporate social responsibility, the first layer includes economic responsibility and legal responsibility, and the second layer includes ethical responsibility and charitable responsibility. Therefore, while creating profits and being responsible for the interests of shareholders, enterprises should also bear social responsibility for employees, environment and other stakeholders and the whole society. Such as abiding by business ethics, safe production, occupational health, protecting the legitimate rights and interests of workers, saving resources, etc.. Therefore, corporate social responsibility is not only the responsibility of enterprises to major shareholders and stakeholders, but also to all people, communities and the environment. In this sense, it is the commitment of enterprises to improve the quality of life of stakeholders and the whole society. Therefore, enterprises should realize that their business activities will have a significant impact on their society, and the development of society will also affect the ability of enterprises to pursue success, because "business ethics is very important in economic organization and exchange business" (SEN 16). Therefore, actively manage the impact of enterprise business activities on economy, society and environment, It is not only conducive to the operation and reputation of the enterprise, but also conducive to the social community in which the enterprise is located. Therefore, enterprises can realize these benefits through close cooperation with other groups, organizations, local institutions and government departments.

 

On the other hand, we should recognize the contradictory characteristics of corporate social responsibility and the essence of business activities, and pay attention to the negative impact of corporate social responsibility. In some cases, enterprises lose competitiveness due to excessive participation in the implementation of corporate social responsibility. In addition, there are also views that fulfilling social responsibility will lead to a significant increase in resource waste and increase the production cost of enterprises. Therefore, social responsibility will damage the economic interests of enterprises and affect the development of enterprises to a certain extent. Although there are some problems in the implementation of corporate social responsibility, some enterprises pursue social responsibility too much, resulting in excessive social responsibility. When the social responsibility undertaken by enterprises is inconsistent with their own development, enterprises will lose competitiveness. Therefore, enterprises should first do their own things well, and then do well for the public and society. In addition, in terms of corporate social responsibility, morality is also a contradictory issue. For example, transactions in business activities are not simple enough to benefit all interested parties. Some sellers "try to deceive consumers" for their own interests, while consumers try to "deceive sellers" (SEN, 11). In the process of strategic decision-making, the interests of various groups with interests related to the enterprise are often contradictory. Therefore, It is impossible to formulate a strategy that can meet the interests of all parties. In this way, senior managers should know which groups need to pay what profits.

 

Based on the above arguments, the following is the enlightenment to solve the paradox of social responsibility: Generally speaking, corporate social responsibility is generated by the social power of enterprises. Corporate social responsibility can be divided into two categories: one is reactive social responsibility, the other is social responsibility, and the other is strategic social responsibility. There are two forms of reactive corporate social responsibility. One is to be a good corporate citizen and pay attention to the changes of social issues concerned by various stakeholders. Another form is to reduce the possible negative impact of business activities. The adoption of strategic corporate social responsibility is not only to be a good corporate citizen, or just to reduce the negative social impact brought by the value chain, It is to promote some major initiatives that can produce obvious and unique social profits and corporate profits. Strategic social responsibility includes internal and external dimensions, and the opportunity to create common value often lies in this. Strategic social responsibility also includes social elements that invest in the competitive environment. These elements can enhance the competitiveness of enterprises and give play to the common values of enterprises and society. Based on this situation, a symbiotic relationship can be established. In this way, the more successful the enterprise is, the more prosperous the community will be. The more prosperous the community, the more successful the enterprise will be. Generally speaking, the closer a social problem is to the business of the enterprise, the greater the opportunity, and the greater the possibility of using enterprise resources and capabilities to benefit the society. For example, some enterprises have a significant impact on solving important social problems, such as environmental protection or ethnic minority issues. Therefore, the society requires enterprises to use this influence to solve these social problems. In addition, when considering the economic benefits, social costs and profits should be considered for the economy, products and services of each activity. Therefore, the business decision of an enterprise should not only be based on the feasibility of technology and economic income, but also consider the long-term and short-term impact of society. r. The social costs associated with each activity, product and service will eventually be transferred to consumers. Therefore, the society should not only expect enterprises to make full use of their capital and labor to do things that are only beneficial to the society.

 

From the above analysis and suggestions, it can be seen that enterprises should bear appropriate social responsibility in an appropriate way, rather than surpassing their own ability. If enterprises want to promote their own development while undertaking social responsibility, they must adhere to several principles. First of all, enterprises should be good at transforming social responsibility into opportunities for self-development. For example, some enterprises' products are environmentally friendly. For example, their products can cure polluted rivers. In this way, the whole society will benefit from making profits. Second, no matter what happens, enterprises should adhere to the basic social moral line. Because once an enterprise breaks the social moral bottom line, it will lose trust and corporate reputation, which can't be bought with money.

 

In short, enterprises should bear social responsibility according to their own ability. Like other natural persons, enterprises, as a consortium of society, should participate in solving social problems beyond their normal scope. Because the improvement of the whole social situation will eventually bring profits to every member of the society, including the enterprise itself. If enterprises insist on undertaking social responsibility and being responsible to the public, what they can obtain will be unlimited, which is not only economic benefits, but also the long-term trust of the society and the public, which will have a huge positive impact on the long-term development of enterprises (Heath 107). Whether enterprises can bear social responsibility depends on whether they can recognize the relationship between social responsibility and enterprise development. In short, enterprises should adopt appropriate methods to an appropriate extent in order to achieve a win-win situation for their "shareholders", themselves and the whole society (Fisher et al., 68).


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