代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Theoretical research

2021-10-09 来源: 51Due教员组 类别: Essay范文

51Due教员组给各位留学生分享一篇纯原创代写范文essay,文章主要讨论新西兰航空有限公司的盈利表现非常好,这与其服务战略密切相关。本文首先从服务管理理论的角度分析了新西兰航空公司目前的服务战略,然后结合新西兰航空公司的实际情况进行了案例研究,旨在提升新西兰航空公司的市场竞争力。

希望这篇可以帮助到各位留学生,同时需要代写也可以直接联系我们51Due客服vx(vx:Athey520)进行咨询。

Air New Zealand Limited has a very good profit performance, which is closely related to its service strategy. This paper firstly analyzes the current service strategy of Air New Zealand from service management theory, secondly, combined with the actual situation of Air New Zealand to carry out a case study.The aim is to enhance the marketing competitiveness of Air New Zealand.

Theoretical research

Service management is accompanied by service. For example, high-quality service improves customer satisfaction, brings the increase of loyal customers, promotes the increase of enterprise efficiency, and then brings the improvement of employee satisfaction(Arif,Gupta & Williams, 2013). More over, the improvement of employee satisfaction ultimately leads to the improvement of enterprise performance. The whole service management has formed a closed loop and created value. The research of service management has important practical significance for promoting the progress of service competitive society and improving the competitiveness of enterprises. As a branch of service industry, airlines is growing rapidly. The healthy development of air transport business plays a very important role in promoting the development of a country's economy. Under the background of "open sky", with the gradual relaxation of air traffic control and the adequacy of market competition, the factors affecting the competition in the aviation market, such as aircraft introduction and material cost, capital cost, route resources and time resources, will gradually be "no difference".Competition among airlines will also narrow the management gap between "safety" and "on-time" issues as flight manufacturing technology advances and management becomes homogenous. Finally, airlines will compete fiercely in the service field on the basis of market positioning. For any service enterprise, in the company value chain, valuable service is the necessary condition for customer satisfaction and loyalty, and also the source of company operating income and profits. The connotation of valuable service includes reasonable process of valuable products, value creation and effective service strategic management. Aviation services are also intangible products, so they have the characteristics of service products. Production and consumption occur at the same time, and information asymmetry between producers and consumers in service products. Therefore, service providers must constantly adjust the products, service standards and service processes with the change of consumer demand. Air New Zealand is reaching out to passengers rather than waiting for them by increasing the speed of market response. whether before or after the purchase, Air New Zealand can grasp the psychological changes of the consumers in time and cater to the psychological changes of the consumers in time. So that consumers can be satisfied and take advantage of the opportunity to promote sales and achieve sustainable marketing as much as possible. The formulation of airlines' strategic service concept should be adapted to the company's current development environment. Because New Zealand has a sparse population and fierce competition in the international aviation industry, Air New Zealand has a very clear strategic objective - to become the first in any area it serves. Air New Zealand offers high-quality services to passengers on the basis of optimal passenger demand. In addition, airlines need to provide differentiated services to bring more value creation for passengers. For Air New Zealand, this is the process of turning potential passengers into active consumers and partners.It is necessary to provide more transfer value to the passenger, not only to realize the material return, but also to realize the spiritual return for the passenger.

Customer service philosophy

Every successful business is built on it’s high quality service, and New Zealand Airlines is no exception. According to the theory of service management, Air New Zealand has achieved very good results in the practical application of this theory. Air New Zealand Limited was named the best luxury economy class and the best economy class in 2016, according to the results of Airline Ratings.com. Economy class, in many people's eyes, is for price-sensitive customers, so the service is poor and the infrastructure is not perfect, but the economy class of New Zealand Airlines is very comfortable, with sofa seats, delicious food, clean environment and so on(MAILONLINE,2016). In addition, according to a sample survey of 66 Airlines conducted by IAA, New Zealand Airlines has achieved its best results since its establishment in 76 years, with global airline share prices falling by 18% in 2016 and airline net profit after tax falling by 20% year on year. New Zealand Airlines (excluding other important profit and loss items) recorded a new record pre-tax profit-NZ$806 million, up 70% from a year earlier, according to its fiscal year 2016 report released at the end of August. The growth of these achievements is the result of the company's continuous implementation of its service objectives(Flynn,2017). As everyone knows, New Zealand has only one million people and a very limited domestic market. New Zealand Airlines is only a small player in the global travel market. Therefore, the service supremacy has become the company's most important strategic goal. As a result, the company has adopted a number of measures to implement this strategy, the company has introduced many new products, new aircraft, and implemented a lot of innovative business. For example, creative flight safety videos.New Zealand Airlines' safety videos are creative and popular every year.These flight safety videos not only popularize safety knowledge, but also show the beautiful scenery and humanistic features of different shooting places,triggering a large number of social media forwarding and inspiring many young people to travel to New Zealand. At the same time, the company through the continuous strengthening of customer service to achieve the company's strategic objectives. Therefore, every month, the company will spend a lot of time to really know their customers, understand their needs, collect their opinions in order to optimize customer experience. Air New Zealand focuses on promoting and gathering opinions on social media,including WeChat and micro-blog, Facebook, twitter, etc. The company has a dedicated team to manage the content of these social platforms, sharing preferential information, interesting activities, interacting with netizens and understanding their travel needs. For example, with the feedback from the market, Air New Zealand has modified the seat of the aircraft. More and more passengers prefer high-class seats, so Air New Zealand has increased its luxury business class seats from 18 to 27 and luxury economy class seats from 21 to 33 on Boeing 787-9 Dreamliner. People-oriented, rather than aircraft-centered, it is the source of the success of the company.

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写assignment代写paper代写作业代写、论文代写服务。

51due为留学生提供最好的论文代写服务,亲们可以进入主页了解和获取更多代写范文提供论文代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇: Personal Moral Compass 下一篇:Estate Planning