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the management of the Christmas products sales

2021-07-13 来源: 51Due教员组 类别: Essay范文

为圣诞促销,各大企业可以说是八仙过海各显神通,这篇论文首先讨论圣诞产品销售的管理情况。在此之后针对管理理论进行分析。最后,将讨论对策决策产品管理合理化。一起来看看这篇由51due教员组出品的优秀论文,一起来看看吧 有论文需要帮忙的亲亲可以联系我们的专属客服 Even100100进行咨询哦~

the management of the Christmas products sales

For the Christmas sales promotion, each big business can be said to be the Eight Immortals crossing the sea each shows special prowess, the product is a superb collection of beautiful things.The present situation of Christmas products management style influenced the development of the market for our products.This essay will firstly discuss the management situation of the Christmas products. Following this, it will present an analysis of management theory. Finally, it will discuss the countermeasure decision-making product management rationalization.

Present situation of the management of the Christmas products

The main mode of Christmas produces business. Cost leadership is the business model and marketing companies with particular emphasis on the scale of production and sale of a standardized product,To keep the overall cost leadership(Michael,2005).Thus there is the minimum price for its product pricing, high-volume production of products on the market, the size of the sales. It cannot guarantee the quality of the products such as: Christmas doll, Christmas lights, Christmas hats etc. However, mode of the market difference is enterprises and vendors to provide customers with products and service unique in the industry, this characteristic can make products additional price (Potter, 2005).This kind of mode is typically a positioning in the high-grade goods, or luxury consumer groups. These businesses will take all 50% discount at Christmas to attract customers, compete with each other. Such as: Loro, Piana, Armani, LV and so on.

The main characteristic of market management in organizational decision making is Product pricing system. The product is based on market demand, regional economic development level, residents living consumption level, consumption habits and other factors(Samuelson ,1992).Government price intervention is to protect the interests of consumers, The main reason is: First, to prevent enterprises, businesses blindly raise prices, harm the interests of consumers; Second, for the prevention of unfair competition in the same industry, damage the benefit of each other; Third, to avoid disorderly competition led to confusion in the market, so the government macroeconomic price intervention, take relevant policy control in pricing and Adopt policies to limit production control; Market access. Products to the market must handle the relevant qualification certificate, in accordance with the provisions of quality related to the production of products, businesses must have a business license, these are must be reported to the relevant government departments for approval before they can use, implementation(Samuelson ,1992). This makes the enterprises and businessmen who improper competitive market under control. For example: patent, product design, product management right of copyright, trademark ownership;Production control is vital. Now the market competition, the government on the manufacturer's quality control is very strict, the impact on the market to reduce the risk of other enterprises and businessmen. Reduce the occupancy of the same goods in the market, As the LV brand registration, in the business registration, the world had only this one of the trademark use, production and sales of products, but the seller must sell the product, must be a trademark holder LV authorized, can carry out the sales activities. This limits to some extent the brand products in the market, and sales channels.

Management theory analysis, according to product management and access restrictions

The management of the market economy. Economic management is founded by the Nobel Prize winner Stiegler, he put the research on the government regulation is called ‘ economic control theory ’(Stigler,1971).In the rationality explanation of government management, is a free market there is a failure as the prerequisite. By Christmas products price management is the consequence of economic efficiency, also is the social welfare decrease. This with the theory of public choice analysis results similar to(Buchanan,1967).The existence of information asymmetry between the government and the market, it is impossible for the government to determine the equilibrium price market, so the price management and market equilibrium price must have differences(Buchanan,1967). The existence of information asymmetry between the government and the market, it is impossible for the government to determine the equilibrium price market, so the price management and market equilibrium price must exist differences. On one hand, the implementation of management, the responsibilities of government officials will increase, but the corresponding income generally does not increase. So it is not a rational system of old management incentive to pursue interests; On the other hand the government management of the information shortage, managers may not have enough time, energy to search for the scattered information, coupled with the managers may adopt with false information, hide the management strategy, which led management finally lost credibility.

Information asymmetry in price regulation, any asymmetric information industry are not the so-called ‘price management ’to carry out the unified pricing. Under the market economy, the economic behavior of what kind of people to take the same institutional arrangement has the very big relations. Businesses as the pursuit of economic interests to maximize the “rational person", which may take the initiative to reduce information costs, may also increase the costs of information hiding, by means of deceptive. In the existing price management, if the lack of efficient complaint, punishment mechanism, businesses such as will profit by reducing the cost of raw materials, reduce the cost of quality, the sale of fake and shoddy products by means of information asymmetry, caused by reducing the cost of education has become to the interests of consumers damage cost. So the product price management enables businesses and consumers are more severe asymmetric information, product unified pricing, the price mechanism of the market system in complete loss of function. Because businesses rely on to reduce the quality cost, resulting in lower prices to attract customers, customers will not be able to get high quality and inexpensive products. Product price management to obliterate the features of free competition in the market, consumers enjoys the high quality and inexpensive goods deprived of rights.

Countermeasures of organizational decision product management rationalization

The first is to improve the legal system, strengthen the function of government supervision, management regulations, formulate a unified, so that the various departments in the process of administrative law enforcement, law, rule-based, law restrictions on the right to operate the Christmas products. At the same time around the formulation of local regulations consistent in content is serious, the administrative department in charge of clothes to take effective supervision and management, so that businesses will government allocation of business resources as their rights allocation of resources. The second is to straighten out relationships between management and Christmas products business ((Rosenbloom, 1983)). Gradual cancel the market pricing, in controlling the market, standardize the market should establish a long-term management, comprehensive governance mechanism. Merchants once obtained the right to operate a certain period of time, will become the property of the actual owner, management department of business-to-business back-room deals, illegal, high-priced transfer of management rights, any transfer of business operation risks have details of specific management according to constraints, supervision and treatment. Give full play to the role of third party organizations.The third party is concrete embodiment of social intermediary organizations as the industry association, the association should not for profit purposes, neither the government, nor the corporate sector, but somewhere in between, make up the insufficiency.Therefore, its position to maintain absolute neutrality (Rosenbloom.1983).

The starting point of management organization

The final purpose of establishment and implementation of organizational decision making is to realize public interest, the public benefit maximization (Erwin, 2001). It is based on the economic benefits, and by the very considerable, complete information management in the management. This is the basic value criterion of government management; the starting point is also the policy. Such as the production and operation of the public resources, everyone has the right to seek, use, but many cities has paid the assignment of the right to use, right of alienation of government revenue channels. The government will tend to balance economic growth, social stability, guarantee employment, social welfare and multiple target decision, so too much direct intervention in the industry, in fact for the industry is to ensure that the industry profit, but also ease the contradiction caused by various factors, thus increasing the government's administrative costs, reduce the economic operation efficiency.(Denhardt,2004)

Requirements for the quality of management

Management is the main body of specialized knowledge, for special activities by using special technology and means of management. Management labor is a kind of special activities separated during the process of social production, is a kind of occupation, It conforms to the following requirements: occupation standard of general practitioners must have special knowledge structure; Occupation skill acquisition requires specialized education and training; to enter the occupation under control, usually through some form of examination; Practitioners must abide by certain occupation moral, violators will receive some form of punishment Apparently, not everyone can become a manager, only to have certain qualities and skills of the members of the organization, it is possible to engage in management. To ensure that in the organization the activities are carried out smoothly through the management; ensure to achieve organizational goals with less resources consumption.

Countermeasures of organizational decision product management rationalization

Based on the relationship between legal systems and improve the management departments and Christmas products businesses, Must give full play to the role of third party organizations. Third party organization should embody the social intermediary organizations as the industry association, the association should not for profit purposes, neither the government, nor the corporate sector, but somewhere in between, make up the insufficiency. Therefore, its position to maintain absolute neutrality is clear. The government should pay attention to the important role of Industry Association, give the industry association more support and guidance, adequate power to the society, make the interest expression and more effective solution(Cornelius ,2005).

The organization functions weakening

With the development of market economy, functions of government should change; some functions have to be out of the market and society. This part of the functions required by the social intermediary organization to complete, also is the third party organization, but the function and development of the third party is limited, in reality there are still a lot of problems, Its features: independence, excessive dependence on government; development environment is not mature, the function is not perfect; function positioning error, not based on the service market, the maintenance of industry of its own interests, but deviate from the industry aim based on the service government, the government acts as the assistant and staff of enterprises and their own businesses; unbalanced development. Construction of government decision-making process allows the interests of all parties to fully express their opinions. The production and business operation right is a long-term historical legacy problems unresolved, the problem is more complex, the design of public policies must be followed in ensuring the interests of most interest is the basis of the principle of public interest as much as possible to meet all the members of the organization. In this sense, for each production and management right is a trial-and-error process, must be in ‘found the problem, design or adjustment, trial and error, criticism and reflection, the accumulation of experience, and then found the problem ’move in circles mode, and tends to be more perfect.

Conclusion

In conclusion, Based on the relationship between legal system and improve the management departments and Christmas products businesses on, should make the decision of the involved parties represent the interests of the production management right, public selective so as to realize the decision to a considerable extent, reduce the government's arbitrariness and trial-and-error reforms mistakes, reduce undue power possessed by the government or to the improper exercise of power. In order to effectively curb the tendency of pure favour one party interest or even to seek their own interests, which is relatively neutral to create a proper care of the parties ( producers, consumers, state, vendors ) real public interests, the legitimate interests .

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