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The astor house battle over the company's current location

2021-07-13 来源: 51Due教员组 类别: Essay范文

今天带来的这篇这篇优秀论文主要描述的是在美国酒店行业中,如何去定位酒店的发展方向,这牵涉到需要的因素,但随着酒店行业之间的竞争越来越激烈,酒店房间价格、服务质量、先进的设施等等都成为了酒店间竞争的内容,阿斯特酒店公司则主动删除了娱乐房、会议厅等服务,专注经营为顾客提供普通的商务房间和简洁舒适的房间。一起来看看吧  有论文需要帮忙的亲亲可以联系我们的专属客服 Even100100进行咨询喔~

The astor house battle over the company's current location

Astor Lodge foreseen that it would suffer from a continuous unprofitable situation. The background of U.S hotel industry is extremely fragmented and explosive competition on hotel’s price, service levels and facilities. The executives of Astor Lodge & Suites decides to be positioned the company as limited-hotel integrated the characteristic from full-service hotel and economy hotel. However, there is no restaurant, entertainment room, council hall, and room services in Astor Lodge and Astor Lodge & Suites, hence the position of Astor Lodges & Suites, Inc. is in crack of mid-scale hotels with quick meal and economy hotels which could struggle against Fairfield Inn, Marriott, Hampton Inn & Suites, and La Quinta Inn, nevertheless Astor Lodges & Suites, Inc. properties do not inevitably rival with these hotels in the industry.

The service mission of Astor Lodge & Suites Inc., is to offer primarily business guest with tidy and comfortable guest accommodations in suitable zone at justifiable prices. The corporation located its possessions on premium position with superior highways near by remote industrial, airports, hypermarket, regional shopping centers for the majority region. However, the current market position purposed avoiding the region within urban and town center because these places are too expanded, the corporation need to take measure of offering the best services that is contingency with its capabilities in this area.

Otherwise, Astor Lodge & Suites corporate service mission is to deliver predominantly business travelers comfortable and clean guest accommodations in easily assemble location at realistic prices. Premium sites on major highways are the ideal locations that the company has chosen to locate its properties. These locations are generally situated close to large regional shopping center, airports and suburban industrial and office complexes. Areas like urban downtown locations have been avoided though.

Visitors dwelling in the Astor Lodge are able to select double or king-size couch, each room includes television, bureau and chairs , telephone, a coffee maker, hair dryer, an iron etc. A free breakfast is furnished to tenants and at the corner of each ground stands a refreshment vending machine. At the Astor Lodge & Suites, all facilities are same and offered in equivalent condition, the only one distinction is more spacious in Astor Lodge & Suites.

Hence, it is substantial conceivable opportunities for Astor Lodge & Suites to improve its marketing strategy promptly. It performed comparatively steady than other similar hotels in next year, the and then the hotel is able to prefer ameliorating the facilities and services that these products are presently supplied by entire hotel industry. As progressing the hotel’s services that may embody in offering guests free collation and refreshment after their check in or even a hot coffee can make guest feel warm. This basic and easy opinions have great impact on consumer’s comfortable feeling.

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