代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Institutions of higher education in the "McDonald's

2021-07-13 来源: 51Due教员组 类别: Essay范文

今天给大家带来一篇优秀的论文 ,这篇论文主要描述的是在现代社会的发展中,各行各业的服务质量和水平也随着市场的变化变得越来越规范化,高等教育机构也变得越来越商业化,变得越来越麦当劳化追求速度和规模而忽略了教育的质量的和宗旨目的,这将影响教育行业的发展和危害社会的发展,本文将研究如何采取一些策略来应对教育行业的麦当劳化现象。有论文需要帮忙的亲亲可以联系我们的专属客服 Even100100进行咨询喔~

         Institutions of higher education in the "McDonald's

According to George Ritzer, McDonaldisation is the transformation process from traditional thinking to rational thinking and scientific management. In the post-modern society, various kinds of services become more and more standardized, rapid and unified. Along with the spread of higher education and changes of political and economic environment, higher educational institutions are considered to be commercialized. And it leads to the McDonaldisation of each internal functional department in the institutions. On the basis of Ritzer’s opinion, the McDonaldisation may bring harm to the society. Therefore, the Ritzer’s five major components of McDonaldisation will be discussed as well as the reasons, manifestation and results of the McDonaldisation of higher educational institutions. For example, the pursuit of speed and scale, the quantification of indicators for performance appraisal, the drive for results and the dehumanization of teachers and students in higher educational institutions will all be analyzed in this essay. And the rational consideration on McDonaldisation of higher educational institutions and some strategies which can be used to deal with the problems will be proposed.

Review of the literature:文献回顾

In the book, George Ritzer brought up the concept of “McDonaldication” and made systematic demonstration. He regarded the phenomenon as the typical social and economic movement. (Ritzer, 1998) Ritzer also considered that McDonald’s could represent the landmark developments, but the process which might contribute the spread of McDonaldisation was taking possession of more and more social sectors and different regions of the world. (Ritzer, 1983) That is to say, although McDonaldisation can bring some benefits for the society, it also contains quite a number of costs and risks. To prove his points of view, Ritzer analyzed five major components of McDonaldisation. The first component is efficiency. The conditions of fast food industry, higher education and medical treatment were enumerated to explain it. In the McDonaldized systems, people simplify various kinds of processes, goods and services to realize the maximum efficiency.

They even make the customers do the work which used to be done by their employees. The second component is Calculability. The McDonaldized systems emphasize the quantification, and they emphasize the quantity instead of the quality. The third component is predictability. It means that McDonaldized systems may emphasize the disciplines, systematization and conventions. Predictability can be realized in different ways. For example, McDonaldized institutions can copy the institutional framework, control the employees by text rules, stylize their employees’ behaviors and provide unified products. The forth component is control which also means the control through the substitution of non-human for human technology. At last, the irrationality of rationality is considered to be the fifth component of McDonaldisation. It means that McDonaldisation denies the basic humanity, the human reason, of the people who work within or are served by them. McDonaldisation is also a process which cannot be avoided.

Findings:发现

McDonaldisation of higher educational institutions mainly refers to the tendency of high efficiency, accountability, predictability and controllability of higher educational institutions during their process of massification and modernization. (Quinn, 2000) According to Ritzer, higher education is one of the important fields of McDonaldisation. For example, higher educational institutions have to control their expenditure and increase efficiency under the pressure of general public, state laws and regulation in the USA. (Katherine, 1996) And different educational institutions have to compete with each other for sources of students. As a result, the relationship between McDonaldisation and higher educational institutions can be seen from two perspectives. On the one hand, elite education has been turned into popularized education. Higher educational institutions start to increase their enrollment on a large scale. Therefore, the number of students in these institutions is getting larger and larger. On the other hand, the relationship between teachers and students has been changed into the single relationship between labors and products. The students from higher educational institutions are considered to be short of creativity. More and more people are worry that they may become the marginal population of education.

On the basis of above analysis, the major manifestations of higher educational institutions can be divided into four parts. Firstly, these institutions are paying more and more attention to the high efficiency. On the one hand, students with different ages, backgrounds and experiences will be divided into different classes in higher educational institutions. In order to increase the efficiency, the classes in some institutions are very big. Teachers can impart knowledge to a lot of students at the same time. However, the qualities of the lessons, the actual requirements and personality differences of students will be left in the basket. (Robin, 2002) On the other hand, the current college assessment emphasizes the scales, levels and amounts of the institutions.

The institutions which are at the competitive disadvantages have less resources, fame and money for running schools. As higher education becomes more and more general due to the advocacy of rapid increase of population, equality of educational opportunity, development of human resource and increase of human capital, higher educational institutions choose to expand their scales to increase the efficiency. However, the quality of the sources of students may be declined due to the lack of resources, qualified teachers and hardware resources. Secondly, current higher educational institutions usually value the quantification of indicators for performance appraisal. In these institutions, the performances, scores and rankings are all calculable. In most cases, the curriculum is arranged on the basis of standard number of weeks and fixed periods.

The quantized indicators are more emphasized than the appropriateness of the fixed arrangement. Another quantitative factor manifests as the investigation of the scientific research abilities. For example, in China, the teachers and students who publish more articles in relevant periodicals will be awarded. (Turner, 2003) On the contrary, their abilities in oral expression and communication will not be taken into consideration. Thirdly, the drive for results of higher educational institutions is one of the reflections of its McDonaldization too. Predictability is established on the basis of standardization process which has accurate details and regulations. Everybody must finish their work according to the model. When people applied this method to the management of higher educational institutions, the orders, formalization, systematization, regular patterns, persistence and operations will be emphasized. Therefore, many higher educational institutions may predict the results of the management measures before formulating them. 

This kind of management places extra emphasis on the evaluation indicators, economical and administrative means. Teachers and students are controlled and supervised strictly so that they have multiplicative working pressure. At last, McDonaldized higher educational institutions consider that dehumanization can make it easier for them to control things. Nowadays, advanced science and technology have been used all around these institutions. For example, the multi-media, computer and online courses have been widely used. And many courses and teaching materials can be acquired by means of television, videotape and computers and so on. Science and technology are changing the original interactive mode of education. (Matthew, 2008) In some higher educational institutions, teachers and students have less and less chances to see each other. Accordingly, the relationships between them become more and more alienated. What is more, students have to attend classes, do homework and take exams according to the preset procedures. It makes them feel that they are repeating the simple and mechanical works passively like robots.

Conclusion:总结

The McDonaldisation is an inevitable outcome of social development. It can bring enormous convenience and efficiency for people. However, it may also bring many potential risks. Products and services have been increasingly standardized because of McDonaldisation. Accordingly, the differences among different higher educational institutions become much smaller. As the senses of competition in the field of higher education are enhanced, the market demand should be taken into consideration. Higher educational institutions have to reduce the tendency of McDonaldisation and handle the problems in time just like the other companies in the world.

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写assignment代写paper代写作业代写、论文代写服务。

51due为留学生提供最好的论文代写服务,亲们可以进入主页了解和获取更多代写范文提供论文代写服务,详情可以咨询我们的客服QQ:800020041。

上一篇:The astor house battle over th 下一篇:The memory of my childhood