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The French brand Christian Dior

2021-04-23 来源: 51Due教员组 类别: Essay范文

给大家推荐一篇优秀的Essay代写范文。作为顶级时尚巨头之一,法国品牌克里斯汀·迪奥以其丰富的产品线而闻名,涵盖了奢侈生活方式的每一个令人毛骨悚然的细节,包括成衣、皮革制品、鞋类、时尚配饰、珠宝、香水。化妆品和皮肤护理。在这篇文章中,我将讨论迪奥的香水系列,并讨论其网络营销的优势和劣势。并根据他们的上网习惯提出建议。


As one of the top fashion giants, the French brand Christian Dior is known for its extensive product line, covering every creepy detail of a luxury lifestyle, including ready-to-wear, leather products, footwear, Fashion accessories, jewelry, perfumes. , Makeup and skin care. In this article, I will discuss Dior's perfume line and discuss the advantages and disadvantages of its internet marketing. And will make recommendations based on their Internet habits.

 

As Hall et al. said when talking about market segmentation, it is best to segment products to better meet the needs of different groups and classes. (Hall et al 2008: p66) In the segmentation process, certain values and characteristics should attract the attention of marketing strategists to better serve customers, such as the product itself, location, price, and promotion. (Hall et al., 2008: p75) These aspects will be discussed later to evaluate Dior's Internet marketing mix.

 

The product includes not only physical products, but also services provided. As far as online marketing is concerned, it includes pre-sales customer service and distribution channels. On the Dior perfume website, dreamy and even poetic words are used to describe the product, and each line has a specific name. Take a video that contains elements of flowers, beaches or beautiful models to convey the inspiration and ideas behind the product. Sometimes, similar names are used to imply the internal connection between products. Moreover, this strategy is often used to promote new products on the basis of products that have been proven to be successful. However, there are few pre-sales services, such as user reviews, which is one of the most common sources that customers often ask for advice before buying.

 

Dior does an excellent job of distinguishing the prices of perfume products. Compared with other products such as luxury bags and ready-to-wear, perfume prices are more common. The name of the perfume can clearly convey ideas and information to the target audience. Ms. Dior, names like Poison Girls are clearly aimed at young, adventurous urban girls. Therefore, pop singers can often be seen representing this route, because they have more traffic drivers among young girls.


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