Splendid Marvel

本文是对于“奇迹”这一公司的成长历程进行分析的essay范文。文章从奇迹的萌芽到奇迹发展以及今天呈现的比较辉煌的局面进行分析阐述，进一步得出奇迹成功的原因以及知道创造力和良好的观察对于一个团队或一个公司的重要性。

Introduction of Marvel Worldwide Company
Speaking about Marvel, Marvel Comics would appear in people`s mind immediately. But its history is seldom known by the public. Its founder, Martin Goodman established the company under the name Timely Publications in 1939. Its first publication, Marvel Comics was published in October, 1939, with applause of youngsters. In the first comic book, Carl Burgos`s android superhero, Human Torch, Bill Everett`s anti-hero Namor the Sub-Mariner first went on stage and was a big hit at that time. Later, the company`s business strategy developed into various magazines and comic books.
Later, the company saw abundant of success and failures. It created many characters that were adored by audiences all over the world, like fantastic four, the Amazing Spider Man Four, Hulk, Iron Man, X Men and Average Alliance and etc. Many of them were not just comic book heroes but also were put on television and also movies. If someone said Marvel was growing up with American youngster, it was definitely true. 
New millennium was a relief for Marvel Comics as it emerged from bankruptcy and again began diversifying its offerings. New era came and changes happened in Marvel. Marvel developed Marvel Rating System for comics and created new imprints, such as MAX and Marvel Adventure. And now Walt Disney Company announced to acquire Marvel Comic`s parent corporation. People believed that it definitely provided Marvel a good platform to develop and also good opportunity to create good character to audience. All in all, Marvel built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing.

Success and Challenge
All in all, Marvel`s great success were all the popular and adorable character it created. They accompanied the youngster and also adults all over the world. The picture below shows the main characters of Marvel. 
Cold winter of comic book market
Since the superheroes theme became less popular, Goodman`s comic book developed many different themes, like horror, men`s adventure, crime, romance title, bible stories and so on. At this time, the globe logo of the Atlas News Company was used in 1951. This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. 1950s is a freezing cold winter for comic market as the saying of comic harmful theory became popular. The senate convened a hearing specifically for the comics published. At that time, most of the publishers were closed and the comic book sales dropped 75%. Thus, the 1950s saw little surprise and innovation of Atlas, but routine of following popular trends in TV and movies. Mediocre performance wouldn`t generate any breakthrough due to its quick, cheap and so-so products.
Success—New type of hero
Two decades` exploring of company`s strategy finally put the company into a golden age, age belong to Marvel only. Along with the great success of Marvel`s first superhero team, The Fantastic Four, the company gained a good reputation. The majority of this superhero titles were written by editor-in-chief, Stan Lee. He successfully attracted adults` attention back to comics market. The theme of Superhero still was the most popular one in youngster`s mind and the trend continued. Marvel began publishing further superheroes featuring such heroes and antiheroes as the Hulk, Spider-Man, Thor, Ant-Man, Iron Man, the X-Men, Daredevil, and the Silver Surfer, and such memorable antagonists as Doctor Doom, Magneto, Galactus, Loki, the Green Goblin, and Doctor Octopus. 
These character won the hearts of many American teenagers and thus inspired Stan Lee to create a new character, which turned out to be the most successfully one. Before, teenager in Marvel`s comic was usually acted as an assistant, but not the main character. As the Marvel`s comic was popular among more and more American teenagers, Stan Lee began to create a hero whose image was a ordinary student look. There came the Amazing Spider Man, Peter Parker. Spider man was not like other perfect and handsome heroes Marvel previously created. Peter was an ordinary student and often self-doubt and mundane problems. It was a progress of comic history with the existence of flawed heroes, freaks, but not only perfect, handsome heroes. In 1964, Stan Lee and Jack Kirby established another milestone in the history of Marvel, but also the history of comic, they created the all-star lineup of Marvel, Avengers Alliance. Avengers Alliance included heroes like Hulk, Wasp, Giant-Man, Captain America, Iron Man, Thor and the Sub-Marine.
Diversified development
Ups and Downs were ordinary and must-go-through to a company. Once again, Marvel attempted to diversify, and with the updating of the Comics Code achieved moderate to strong success with titles themed to horror,, martial arts, sword-and-sorcery, satire and science fiction. At this time, Marvel began to provide product with lower price and higher distributor discount. Later, Jim Shooter became Marvel`s editor-in-chief. His controversial personality cured many procedural problems in Marvel. In his leadership, Marvel launched Uncanny X-Men, which was also a critical and commercial success. 
Core artist left and Financial Crisis
Since 1990s, Marvel seemed to see a downhill as in 1992, its most prized artists, like Todd McFarlane, Jim Lee , Rob Liefeld , Marc Silvestri, Erik Larsen , Jim Valentino , and Whilce Portacio left the company and formed another company, Image Comics. This was a great loss to Marvel as they were all classical and famous stars of main characters of Marvel.  
In 1991 Andrews Group had purchased Marvel Comic's Parent corporation, Marvel Entertainment Group (MEG) in 1989, took the company public. Following the rapid rise of this stock, Perelman issued a series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock. Then, by the middle of the decade, the industry had slumped, the company was trapped in financial crisis and filed for bankruptcy protection. New millennium was a relief for Marvel Comics as it emerged from bankruptcy and again began diversifying its offerings. 
Conclusion
During the research of Marvel Company, I learned that a great leader was the great contributor to the great success of the company. In the example of Marvel, Stan Lee was fully deserved the name of the most important leader of Marvel, we could say, the soul of Marvel. His creativity and special observation helped him discover the amazing spider man, a flawed hero, which changed the conventional thought of hero. At that time, what audience thought of hero was handsome and perfect. But the existence of new flawed hero, Spider Man, with a ordinary student image but strong power, change the classic hero image forever. Its huge success was due to Stan Lee`s delicate observation and innovation. Not until that did I know the importance of creativity and good observation to a team or a company. 
In terms of working in a team, I learn to observe and be creative in a team. Good observation will help me know the project better, the need of other partners, and also the process of the whole project. Creativity will make me think things in another way and thus will come up with new and different way to solve problem. 
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