Technology Light Up Our Life

文章讲诉了技术的普遍性以及重要性，技术和社会之间的联系是永远无法撕裂的，它已经深深地融入到了我们大家的日常生活。 我们在受益于伟大的技术时，对于其缺点我们也不能轻视，所以我们在创造更高的技术的同时,需要具有较强的思维，需要保持清醒,避免被它控制。

A number of people take great efforts to integrate the technological progress into everyday life. The strong connection between technology and society can never be torn apart. At the time people derived benefit from great technology, technology do have its shortcoming. The two sides of advertisement have always been the subject of criticism. However, the immediacy and hypermediacy of remediation blows a fresh breeze to traditional media. The game gives people inspirations about rules and fictional world. Even though games are playful, people need to wake up and clear about the reality. To think it rationally, people cannot live without technology even it has its dark side and technology light up our life in nearly every corner.
Technology is applied to everything these days so that people’s thought and behavior are unavoidably affected by it in certain extent. Take advertisement as an example. In an image advertisement of Polygot International software, the ads put forward the words “Because the World Want Your Software” to indoctrinize their idea at the point of globalization. As Selfe, says, “…but , rather, the all too familiar stories of how to multiply our own markets, how to increase our own cultural profits at the expense of others, how to take more effective advantage of need and difference whenever we identify them, and how to reduce the cultures of other people to inexcusable simplifications”(301) When it comes to “land of equal opportunity” and “the un-gendered utopia”, which ads always want to advocate, Americans tend to believe it but of course, that’s not realistic. Furthermore, the advertisement from Tencent company “Amazing Goose” also shows these exaggeration and unrealistic. In this ads video, the goose “Ah Fah” represented the product Caibei points. The goose can do nearly everything you want, like waters plants, scrubs back, be a remote control plane, fixes car or even be a boat. Its main purpose is to make the audients believe that this product can do many things and can make life easier. But if it’s true, we don’t need to do anything. Under the control of it, we seem to lose the meaning of life.
Even though the advertisement as a part of media is under suspicion of controlling people’s mind, the remediation no doubt enrich our life. The CNN site, which contains arranging text, graphics, and video in multiple panes and windows and joining them with numerous hyperlinks, shows the property of hypermediacy. Today as in the past, designers of hypermediated forms ask us to take pleasure in the act of mediation, and even our popular culture does take pleasure (Bolter and Grusin 14). Immediacy, which depends on hypermediacy, also makes great changes to people’s daily life. These can be seen in the music videos processing. Directors of it try their best to create an immediate and apparently spontaneous style in order to achieve the sense of ‘liveness’ that characterizes rock music. With both immediacy and hypermediacy, people are prompted to be more concerned with the society by up dating their views to the world. The multiple channels of information intake also make people not easy to get tired. In the near future, hypermediacy may even apply to what we wear, where we live or how we think. The whole society around us may be a set of integrated hypermediacy that affect our every move and make our life more vivid and efficiency.

Apart from the media technology that focus on accepting information, the video game is a technology that more international. Games will be reinvent the real life and also be a primary platform for enabling the future. “They're the World of Warcraft fans who are so intent on mastering the challenges of their favorite game that, collectively, they've written a quarter of a million wiki articles about the fictional universe-creating a wiki resource nearly one-tenth the size of the entire Wikipedia” (McGonigal 2). People usually consider those who are addicted into video games is lazy bone or do nothing contribution. Actually, they can also be a group of people who are smart and creativity. What’s more, it’s widely known that the real world cannot offer us the exciting things in the game’s world, such as the carefully designed pleasures, the thrilling challenges, and the powerful social bonding afforded by virtual environments. In the game’s world, we can maximize our potential and be our own hero.  Although that’s virtual, who knows we won’t use those skills or thinking methods in the near future? Video games kill two birds in one stone. With this interaction, people get entertainment as well as achievement. That’s also a process of learning and practicing. The reason why games are so appealing is that we can always start a new fulfill life even though the reality is broken.
No matter you are a fan of frontier technology or an anti-technology person, you cannot avoid removing the dross from the tasty soup at the time you enjoying the convenience of technology. You should know what you are doing, and you should choose the shining point instead of the dark one. Wark mentions that “be ludic, but also lucid”, which means people cannot get out of the video game world, but people do need to aware this situation. How can technology make our life even better? The rules of technology make contribution. The chemical and biological weapons are forbidden to use under any situation. The transgene product needed to be labeled. Even the world of video game has its own rules like fair competition or more pay for more work. Those rules keep the society in order so that technology is able to develop further in the right way. Besides, the education and promotion to the public are also important parts. Education the rules to public make technology well used when promotion make it widely used. At the same time, the more wisely and widely uses of technology encourage the producers to develop their technique. This virtuous circle creates a positive atmosphere in society. Everyone has a line of the use of technology contribute to higher development of technique and society.
Nowadays we cannot live without technology progress’ products. On one hand, we can’t ignore that the withdraw of technology progress like the misleading advertisement. On the other hand, we can make quiet good use of it as well as benefit from it. The up-dating news make us more concern about the society. The vivid and multiple technique movies give us more lively experience. The video games improve our skills and make us more creativity. In so many cases, we can find out that technology light up our life. The higher technique we create, the stronger mind we need to stay awake to avoid being controlled by it. Thanks to those brilliant brains, the technology progress let human to move further and live better.
Works cited list
Bolter and Grusin. Introduction: The Double Logic of Remediation.
Jane, McGonigal. Reality Is Broken. London: Jonathan Cape, 2011.
Selfe, Cynthia L.. Lest We Think the Revolution is a Revolution. Pedagogies and 21st Century Technologies. Ann Arbor: Utah State University Press, 1999.
Wark, McKenzie. Agony. Gamer Theory. Cambridge: Harvard University Press, 2007.
Tencent Company. Ads. Amazing Goose.