Trend: distribution of contemporary films

下面为大家整理一篇优秀的essay代写范文 -- Trend: distribution of contemporary films，文章讲述由于电影产品消费的特殊性，可以说媒体和发行是影响观众购买电影票的最重要因素。近年来，随着电影业的飞速发展，电影营销已告别上世纪海报和售票窗口的单一时代。在21世纪，视频点播，互联网电影租赁业务和视频产品以及独家电影院已经成为媒体和发行的三个新选择。

Trend: distribution of contemporary films

Due to the special nature of the film product consumption, media and distribution can be said to be the most important factor affecting the audience to buy the ticket to watch the movie. In recent years, with the rapid development of film industry, film marketing has bid farewell to the single era of the poster and ticket window in the last century. In the 21^st century, video on demand, Internet movie rental business and video products, and exclusive movie theaters have become three new alternatives of media and distribution.

In the first place, video on demand on the Internet has a great impact on traditional way of movie distribution. Especially for some small and medium cost films, it is difficult to obtain the favor of cinemas, television stations and movie companies. Through the network click rate, profits can be obtained, which is the most important part of the marketing. Even for some big movies, in addition to cinemas, film makers can sell the copyright to video portal websites to obtain profits. With the popularity of the Internet, video on demand is more grounded than the traditional publishing. Nowadays, with the network, the audience can watch a movie at anytime and anywhere.

In the second place, Internet movie rental business is also a new mode of media and distribution. Generally speaking, when a film is released in theaters, box office income mainly concentrates in six weeks. But in the past, film audio and video products will not enter the market in the six weeks. Nowadays, with the shock of the Internet and development of the film market, an increasing number of films tend to the early release of a film related audio and video products like DVD and blue ray disc. That is to say, interval cycle is gradually shortened between the cinema and audiovisual products, which presents a new development trend of contemporary film distribution.

In the third place, the concept of exclusive movie theaters means cooperation between the movie theatres and film producers. In the face of the impact of a variety of new issuance, cinemas begin to adjust the traditional way of issuing, putting down the proud head and posture, starting to communicate with more film companies and enjoying the exclusive rights to some of the films. Although movie theatres do not have the strength to embrace full schedule of the large-scale movies, they are looking to some potential small budget films, avoiding these outstanding small and medium cost films flowing to network platform, which brings incalculable losses to the cinema box office. This mode is just suitable for the short film market and the well-made short films. It is clear that the film distribution has become more competitive and more diversified.

In a nutshell, film distribution refers to the film's sale and leasing activities, which is main business of film companies. With the film market continues to expand and the film industry's development and coming of the Internet era, film distribution is in imperceptible changes. It is believed that the new alternatives will bring a new world to the short film market.

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