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Ethical Analysis of GSK bribery scandal

2020-06-19 来源: 51Due教员组 类别: Paper范文

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下面为大家整理一篇优秀的essay代写范文 -- Ethical Analysis of GSK bribery scandal,文章讲述英国制药公司葛兰素史克(GSK)在中国受贿。葛兰素史克贿赂医生,医院和政府官员在中国销售更多药品,这导致在中国销售药品的不公平竞争。中国初级员工也向他们抱怨上级的不良行为。这是中国药品市场监管中的一个大问题,引起了人们对葛兰素史克实践的热烈讨论,中国现行医疗体系的漏洞以及对葛兰素史克实践的道德挑战。在中国,法律禁止贿赂,人们倾向于避免行贿,因此外国公司的这种做法在中国是不被允许和接受的,这导致GSK的销售立即下降。

 

Ethical Analysis of GSK bribery scandal

Abstract

GSK, the UK pharmaceutical company is found bribery in China. GSK bribed doctors, hospitals and government officials to sell more drugs in China, which resulted in unfair competition of drugs selling in China. Chinese junior staff also complained the superiors’ bad behavior to them. This is a big problem in Chinese drug market regulation and evoked heated discussion about the practice of GSK, the holes of Chinese current medical system and moral challenge to the practice of GSK. In China, bribery is forbidden by the law and people tend to avoid making bribery, so a foreign company’s such practice is not allowed and accepted in China, which resulted in sales drop of GSK immediately.

Case Synopsis

Glaxo Smith Kline, the UK pharmaceutical company was involved in a Chinese corruption scandal and it faced protests from junior employees that the company refused to reimburse them for bribes, denied bonuses and threatened dismissal. The managers even instructed them to make fake receipts which were used to cover up the bribes. They gave cash or gifts to doctors and hospitals in order to get priority in selling drugs to related hospitals. Chinese people are very familiar with GSK, since heptodin, the regularly used drug in treating hepatitis B is sold by this company. When bribery scandal occurred, Chinese people began to suspect GSK and thus its drug selling dropped immediately after the investigation. This scandal set moral challenges to GSK and GSK also challenged people’s acceptance and values and the employee’s values in GSK. This case is very important in China not only because GSK is big company and it was believed by most Chinese people for a long time, but also because it reflected some holes in current Chinese drug regulation.

                               Disseverance of the Facts

There should be some relevant evidence and technical knowledge to be considered in order to understand the situation fully. Through investigation, the investigators found some evidence. Some salesmen said, in some instances, managers disguised their involvement in bribery by using their personal email address to instruct staff to pay bribes or by ordering junior staff to claim on their personal expense accounts, even of such money was paid by the managers to bribe doctors or officials. Some managers even instructed the staff to make fake receipts for them to cover up their bribery practice. In China, restaurants issue a standardized official receipt for meals and other sales which can be used as evidence for consumption of certain things and there is a brisk business in China of faking such receipts. With these receipts in hand, the managers had a fake reasonable use of the money paid for bribes. Some staff were warned not to implicate their supervisors and the involved managers even had made a story to tell the investigators.

Values Conflict/Moral Challenge

The six universal moral value perspectives are care liberty, fairness, loyalty, authority and sanctity. In this case, the practice of GSK challenged the value of fairness. By bribing doctors, hospitals and other officials in China, GSK caused unfair competition in Chinese drug market and put patients at stake. Ethical standpoints of common humanity are care, justice, equality and utility. In this case, justice and care did not exist during the bribery practice. GSK’s did not protect justice but damage it for their won benefits. The involved managers did not care the patients and put them in dangerous position. The ethical standpoints of character are virtue, duty and principle. In this case, the involved employee lost their virtue, duty and principle. Drug selling and working in medical industry is a holy job since the sellers are saving people’s life in some way. But the involved employee adopted bribery to sell more drugs in order to get more bonuses from the company and denied the junior employee’s bonuses which were used to pay bribes. Therefore, the involved managers were investigated, the sales had a sharp drop and the company lost their good reputation among Chinese people.

Stakeholder Interests

The stakeholders in this case are GSK, its managers in China, employees, doctors, patients, etc. After the investigation, GSK said that they would cooperate with the investigators and they believed that most of the employees were responsible to their job. The involved managers also denied fraud, but junior employees and some salesmen protest that the managers were lying. Doctors got bribes in the bribery process and gave convenience to the managers. The claims of GSK may not be valid but those of the involved managers must be lies. The bribery must have been undergoing for a long time, the superiors in the company may know about it but they kept silent since the practices of the managers actually improved sales. The claims of junior employees and some salesmen proved the involved managers were lying. However, the most important stakeholders are patients for all the drugs were used on them. Patients’ claims are more urgent and compelling. They worried that their health may be influenced due to the use of GSK’s inappropriate drugs. Patients are the final consumers of these drugs. Since bribes exist, the prices of the drugs sold by GSK are higher than they should be. Therefore, the patients paid more but got less security.

                      Most Feasible decisions and Actionable Options

There are three feasible and actionable options for GSK. The first is to apologize to the public, that is, to take the responsibility as a whole, set more rule, stop paying doctors and make compensation to the patients and employees who had losses in this case. This action meets the long-term value and it helps to rebuild reputation and better company ethics for GSK. The second is to announce those involved managers’ own actions and faults and that the company has no idea of this fraud. This meets better short-term value, that is, it may reduce short term losses of GSK, but it may not be able to restore customer confidence. The third is keeping silent and the investigators in China will give a result, and then the consumers will make their own choice.

The Most Ethical Option

Among the three feasible options, the first one may be the wisest one for the long-term development of the company. Medical companies are doing a holy job since they sell drugs to hospitals. In this level, they are saving people’s life. But in GSK’ case, the company cheated the consumers and patients. The most important stakeholders are the patients. Before the investigation, the patients believed in the company and their drugs, but later they lost confidence in GSK and worried about taking inappropriate drugs. One of my core values is that people should never impose on others what you would not choose for yourself. In this case, if the involved managers put themselves in patients’ position, what would they think about after knowing the truth? Patients are eager to regain health and they do not want to take risk. GSK should make some actions to comfort consumers and patients and take their responsibilities since making mistakes is not horrible but not remedying for them.

A Persuasive Argument

Making apology is right because this option is most morally permissible, therefore GSK should apologize to the public.

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