代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

Business philosophy and market strategy

2020-06-06 来源: 51Due教员组 类别: Paper范文

网课代修,网课代写,作业代写,北美代写,代写

下面为大家整理一篇优秀的essay代写范文 -- Business philosophy and market strategy,文章讲述Kroger公司是由Bernard Kroger1883年在俄亥俄州辛辛那提市成立的美国零售商。按收入计,它是美国最大的连锁超市,第二大一般零售商(仅次于沃尔玛)和第二十三大公司。克罗格还是全球第五大零售商。截至20132月,克罗格(Kroger)直接或通过其子公司经营2,424家门店。克罗格的总部位于辛辛那提市中心。它在31个州维护市场,其商店形式包括超级市场,大型超市,百货商店,便利店和购物中心珠宝店。克罗格(Kroger)品牌的杂货店遍布美国中西部和南部。克罗格还是多个“横幅”连锁店的母公司,例如加利福尼亚的拉尔夫斯(Ralphs)。

 

Business philosophy and market strategy

 

The Kroger Company is an American retailer founded by Bernard Kroger in 1883 in Cincinnati, Ohio. By revenue, it is the country's largest supermarket chain, second-largest general retailer (after Walmart), and twenty-third largest company. Kroger is also the fifth largest retailer in the world. As of February 2013, Kroger operates, either directly or through its subsidiaries, 2,424 stores. Kroger's headquarters are in downtown Cincinnati. It maintains markets in 31 states, with store formats that include supermarkets, superstores, department stores, convenience stores, and mall jewelry stores. Kroger-branded grocery stores are located throughout the Midwestern and Southern United States. Kroger also is parent to several "banner" chains, such as Ralphs in California.

Kroger was able to grow quickly, and with their business philosophy and market strategy has an important relationship. This is mainly embodied in two aspects:

1. Innovation around customer

Today the kroger company compared with more than 100 years ago has changed a lot. This change is not only reflected in the scale, but also on the update of the formats. It from the small grocery store mode become a super market system. In the United States and the world play an important role in business history, and even some American business regulations are drawn up along with the development of the kroger.

In 1880, Leonard. Kroger bought a grocery store, tea company is established in 1883 in Cincinnati, have 4 shops. More than 1893 financial crisis, the bargains failing stores, makes a total of 17 stores, 1902 stores total 40, there is a food processing plant, company name to kroger grocery company with bread. Bread is the one big characteristic of kroger store management, it is the first set up bread baking room in the shop, is the first self-marketing bread shop. 100 years later, baking bread in the supermarket, freshly baked now sell is a kind of tide.

Early development history, in the shop at the grocery store doesn't sell fresh food, less fresh meat, only want to buy meat to butcher shop. Kroger broke this practice, in 1904, he bought nigel livestock meat and sales company, at the grocery store sells fresh meat, became the first to sell fresh meat of the grocery store. Its purpose is to improve the function of the grocery store, as far as possible to meet customer's need for daily life supplies a 购足. The United States have sold in the supermarket business is derived from kroger. Today, no have some samples, especially no fresh meat to sell, that is not truly a supermarket.

In the early 20th century, kroger is the United States and the world of retail trends guide. Its innovative culture atmosphere, arouse the enthusiasm of the employees. In 1930, the company in the south branch of a manager Michael cullen proposed a revolutionary idea: the development of large customize type mall, abandoning traditional way of assistant service. This not only can reduce labor cost, reduce the cost, can also provide customers with the freedom to choose goods. Unfortunately this proposal rejected by the board of directors, Michael cullen opened to New Jersey after he resigned, Karen king of the world's first super market, directly led to a retail revolution in the history of the super market.

2. Customer as the center

(1) A low price strategy. Kroger in running a small grocery store, it have to set up a kind of idea, can't let to patronize stores customers produce a feeling of have no money. It was only slightly higher than the cost pricing, to provide customers with inexpensive goods. Kroger on commodity prices have had a famous saying: "on the way to cut prices to go as far as possible, so that your opponent can't reach your throat."

(2) To ensure the food quality. In the late 1920 s, the United States in the climax of the chain, the reason is that people are worried about chain monopoly price and sell inferior goods at low prices. Kroger we must stick to the policy of high quality low price remains the same, they organize customers visit the company's farms and factories, showing a kroger food of high quality raw materials and processing technology. Company has also established kroger food foundation, hired 750 housewives enjoy complimentary samples, improvement opinions are put forward. All this to win the trust of the consumers, and further ensure the quality of the listed food.

(3) Set up customer ballot box. In store every ballot boxes on the installed beside the cash register, customers can put their own opinions and Suggestions in box, once adopted, customers can enjoy a service for free or preferential access to some kind of goods. Participate in the ballot box has attracted many customers, the company will also add new products according to customer's advice. As in 1960, according to the customer Suggestions added pharmacy counter in the store, a success; In 1962 opened a warehouse discount store according to the suggestion, low price has trained a large number of working-class customers loyalty is extremely high.

(4) Development of the world's first electronic scanner. Slow in the early 1970 s, the supermarket cashier, the cashier will read out the price from the labels, then input the cash register, a few minutes to complete a customer checkout. In 1972, the company, according to an employee suggestion and RCA electronics company joint research, developed the first electronic scanners for supermarket cashier. It gently sweep labels, the price of the goods is automatically displayed on the cash register, immediately calculate the total price, saved a lot of waiting time for customers.

 

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。

51due为留学生提供最好的作业代写服务,亲们可以进入主页了解和获取更多代写范文提供作业代写服务,详情可以咨询我们的客服QQ800020041

上一篇:Political legitimacy 下一篇:The huge legacy of Porfirio Di