代写范文

留学资讯

写作技巧

论文代写专题

服务承诺

资金托管
原创保证
实力保障
24小时客服
使命必达

51Due提供Essay,Paper,Report,Assignment等学科作业的代写与辅导,同时涵盖Personal Statement,转学申请等留学文书代写。

51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标
51Due将让你达成学业目标

私人订制你的未来职场 世界名企,高端行业岗位等 在新的起点上实现更高水平的发展

积累工作经验
多元化文化交流
专业实操技能
建立人际资源圈

A Discussion Of The Term “Strategy” Used In The Firm Ikea And By Michael Porter In The Hbr Readings

2020-05-18 来源: 51Due教员组 类别: Paper范文

网课代修,网课代写,作业代写,北美代写,代写

下面51due教员组为大家整理一篇优秀的代写范文- A Discussion Of The Term “Strategy” Used In The Firm Ikea And By Michael Porter In The Hbr Readings,供大家参考学习。这篇文章讲述的是一篇题为“宜家为何认为这一大趋势将定义未来30年的商业”的文章,由Rahim Kanani撰写,发表在一家管理刊物——《福布斯》的一家具体公司上。在这篇文章中,我们将比较宜家(IKEA)和迈克尔波特(Michael Porter)在HBR阅读中关于“战略”的文章中使用的“战略”一词。在宜家(IKEA)和迈克尔波特(Michael Porter)的HBR读物中,“战略”一词的用法类似,它是“战略”的基本组成部分,被理解为一系列具有“重要地位”的活动。

A Discussion Of The Term “Strategy” Used In The Firm Ikea And By Michael Porter In The Hbr Readings

  An article entitled “Why IKEA Thinks This Mega-Trend Will Define The Next 30 Years Of Business”, which is written by Rahim Kanani, published on a specific firm in a management publication---Forbes is selected in this article. In this article, it is to have a comparison of the term “strategy” used in the article on “strategy” of firm IKEA and by Michael Porter in the HBR readings.

  The use of the term “strategy” is similar in the firm IKEA and Michael Porter’s HBR readings, as basic components of “strategy” which is understood as a set of activities with an “valuable position”. Michael Porter in the HBR readings defined the term “strategy” at first as follows: “strategy is the creation of a unique and valuable position, involving a different set of activities” (Porter 3). It can be found that both articles view strategy as not an event in isolation, but as some concepts require a series of activities related to it. In addition, they both stress the term “strategy” as a “valuable position” as it stands for a sort of responsibility for a better future and next generation. Specifically, Kanani uses “strategy” to refer to sustainability strategy with the name as “People and Planet Positive strategy”. There is the appointment of relevant figures such as Steve Howard in charge of strategy. IKEA announced to make Steve Howard, a former founder and CEO of The Climate Group, as the person in charge of for IKEA Group’s sustainability strategy (Kanani). In addition, there is foundation and a lot of planning of IKEA for the final release of sustainability strategy. According to the interview with Steve Howard, Kanani knows about some IKEA’s environmental and social plans with the purpose of setting up (Kanani 2014). Besides, there are some underlying ideological motivation of the strategy in Kanani’s article. Steve Howard mentioned that their values and belief are the responsibility to set up a better future and exert a positive influence (Kanani). Also,

  However, in these two articles, the understanding of the strategy’s function for a company are different. Kanani mentioned that Ikea has a clear awareness of the role of sustainability in the future business world by describing it as a key of competitiveness and highlighted its role in helping IKEA get a long-term access to key raw materials, a powerful supplier base, increase their ties with colleagues and customers, and improve their productivity (Kanani). This statement shows that when IKEA put into practice such sustainability strategy, they also pay attention to what monetary and business benefits can be brought by “strategy”. With this sustainability strategy, IKEA win the competitive advantage compared to rivalry in global competition.

  On the other hand, as Porter mentioned in HBR, Operational effectiveness means doing similar activities better than rivals do. By contrast, carrying out activities different from competitors or carrying out similar activities in different ways is supposed to be a strategy (Porter, 5). Thus, sustainability strategy in Kanani’s article is more consistent with the definition of Operational effectiveness. It is hard to see that this have any relevance with the term “strategy” advocated by Michael Porter. Just as Porter said, operational effectiveness is not strategy (4). One main difference of the term “strategy” used in the firm IKEA or the article written by Rahim Kanani and that used by Michael Porter in the HBR readings is that the former mix Operational effectiveness and strategy with a focus on doing similar activities better than rivals. 

  To sum up, “strategy” used in the article on “strategy” of firm IKEA and by Michael Porter in the HBR readings is similar as they agree to see it as a set of activities with an “valuable position”. But the former understood the function of “strategy” in fact as Operational effectiveness, which constitutes the difference of the usage of “strategy”.  

 

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。    51due为留学生提供最好的作业代写服务,亲们可以进入主页了解和获取更多代写范文提供作业代写服务,详情可以咨询我们的客服QQ800020041 

上一篇:Anti-stereotype essay on Asian 下一篇:Tips for writing a Research Pr