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Psychology in graphic design

2019-08-20 来源: 51Due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Psychology in graphic design,供大家参考学习,这篇论文讨论了平面设计中的心理学。平面设计是设计师们将自己的心理活动思想用图片或者是符号的形式进行传达,所以心理学与平面设计是密切相关的,是属于重叠的关系,即平面设计被心理学所影响,心理学也能够让设计师设计出更符合大众的产品。

Psychology in graphic design,平面设计心理学,essay代写,paper代写,作业代写

Graphic design is a design that expresses the information language through visual images or even media, and conveys the visual sense to individuals. Graphic design is designers to their own psychological activities in the form of pictures or symbols to convey. You can choose to create graphic design by combining graphics, or by hand painting. In graphic design, it not only brings aesthetic enjoyment to people in terms of visual sense, but also conveys information and ideas. "communication" refers to the process that the sender transmits information to the receiver by means of surrounding visual symbols. It not only refers to the communication within individuals, but also refers to the communication between individuals. Graphic design is derived from people's behaviors in life, while psychology is to study people's psychology and behavior rules. Therefore, graphic design and psychology are closely related.

Psychology earliest can be traced back to ancient Greece, and the scientific psychology, has been to the early 19th century, the German doctor Wilhelm wundt is put forward, and in 1879, when Wilhelm wundt in university created the first psychological lab in leipzig, Germany, marks the birth of psychology, he also referred to as the "father of psychology". The so-called psychology is a science specializing in the study of human and other biological psychological activities, behaviors and mental functions, which is related to both natural science and social science. It can also be called intermediate science or crossover science. Not only can make people know, but also can predict and timely regulate people's psychological activities and behavioral activities of a regular science.

Each design product is created according to people's specific point, line, surface, composition, color and strong purpose. At the same time, it also contains the psychological activities of designers, which shows that there is psychology in graphic design.

Psychology and graphic design are closely related and belong to an overlapping relationship, that is, graphic design is influenced by psychology, which can also enable designers to design products more in line with the public. First of all, there are points, lines and surfaces. Every piece of work or object, whether created artificially or existing naturally, contains points, lines and surfaces. About surface, Mr. Shi qixin's "plane composition" describes: "when the length and width of the shape are greatly different, it will be a line. It can be said that the line is long and narrow. When the width of the line exceeds a certain amount, the feeling of the line will weaken and tend to the surface. "Plane composition" co-written by Mr. Xiang chunfang and Mr. Chen bing describes it as: "the point is the basis of all forms, but the size of the point cannot exceed a certain visual limit... Points and lines become surfaces when they exceed a certain visual limit." Many phenomena show that points, lines and surfaces are closely related to psychology. If be in a piece of composition of a picture, draw two black circular plane, but size of these two black circular plane is different, put its in horizontal position, can let a person produce a kind of feeling of weightlessness, unconscious can be inclined toward bigger circular plane. However, if the horizontal position of the two is changed into a diagonal position, the position of the larger circle remains the same, and the smaller circle is placed on the upper right of the larger circle, a sense of space can be generated by pulling back and forth. These two cases indicate that the points, lines and planes in plane composition are closely related to psychology.

In plane design, color is the eyeball that strikes a person most directly, bring the first feeling to the person. When the information of graphic design is transmitted, the receiver's perception and sensitivity to it are the strongest. Black and white these two colors themselves are two extreme colors, they are brightness and brightness of the extreme contrast. Say the color of the house decoration with black and white contrast, black decoration and white decoration to bring people the first feeling is completely opposite. Of black decorate, if all around is black, the vision that gives a person the first impact feeling, the space that can let a person feel a room was narrowed. Of white decorate can have outspread feeling, give a person bright sense. Say again black and white dress, black dress will not consciously modify people's original figure, so as to achieve the effect that people want, that is, people often say "thin"; White clothes, however, give people a sense of expansion, and do not modify people's bodies, but more highlight people's original bodies. The above shows that graphic design also contains the category of psychology.

Modern plane design different from the traditional plane design, modern graphic designers in the design of graphic design, will combine the subjective and the objective, and also according to the object of a certain structure exaggerated and distorted to design expression, or design, that there is no powerful and unconstrained style objects to metaphor about social, interpersonal relationship and so on a series of profound connotation of degree. However, when people see a novel, vivid and interesting graphic design, vision is the first sense, and often produces a variety of emotions such as perception and intuition. A novel graphic design, will directly hit people's eyeballs, get people from the inside out of the goodwill and appreciation. Why a whimsical, or even non-existent product design of the graphic design, it is likely to be favored by people? Because a graphic design is full of fun, can from the person gives on the vision impact, brings a series of psychological change, also is because caught people crave it really psychological characteristics, and for the people, this is a overturns the logic of a new experience, is adapted to the people need.

All the creation of graphic design comes from people's psychological activities. But if designers only according to their own psychological concept to design the graphic design is their own preference, it is meaningless. So designers not only according to their own psychological activities, but also the psychological factors of the audience. Humans subconsciously prefer to simplify everything. When people perceive things through their senses, they will always pay attention to the most important information and actively ignore the secondary information. Naturally, the main information remains in their mind. This kind of contracted change, abstract sex, it is the perception that people is born with. Especially in the era of developed information, more people tend to simplify the designed products. Of course, some people prefer complex designs. For example, some western countries prefer complex designs, believing that they will look more meaningful.

But simple does not mean simple without connotation, but the more simple design contains more complex and profound connotation. Like an upside-down question mark, a rough look, this is an upside-down question mark, and a closer look, it's the image of a pregnant woman. This is an icon designed by the designer for an institution, simple but not simple. Another example is that the same color brings different psychological feelings to people in different shapes. For example, the blue color is divided into a circle and a square. In the circle, it feels like a secluded lake. In the square, it feels like a free sky. Such as we can see the sign at the side of the road in life, said the shape of the triangle, is composed of yellow and black, the inside of the symbol is different, give a person the feeling is different also, just, there is an exclamation point, for example, an exclamation point itself is let a person feel is an important signal, apply to the signs of the means to pay attention to the danger.

In Kenya hara's book design within design, he says that "design is not a skill, but the ability to capture the essence and sense of things." Design is human perception, human observation, human thinking and human psychology. We can learn from, graphic design and overlapping parts of two disciplines of psychology, they are closely related, in graphic design idea, we need to consider in the design in the use of color, composition, design elements, such as behind the visual psychology, combining with graphic design to the content of the performance, considering the practicality, artistry, according to the purpose of the graphic design, as far as possible for us to make our graphic design more scientific. Focusing on the design disciplines at the same time, we should constantly looking for some nutrients from other disciplines, and history tells us that design, aesthetics and psychology, mathematics, geometry, etc there is overlap between these disciplines, in today's emphasis on interdisciplinary, so we can make the design more depth and more attractive.

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