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The media convergence

2018-12-03 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- The media convergence,供大家参考学习,这篇论文讨论了媒介融合。媒介融合的概念最早由美国的教授提出,其本意是指各种媒介呈现出多功能一体化的趋势,是广播、电视和报刊等传统媒体之间的互动关系。但是当网络作为新的媒介载体,以其多媒体性、超强互动性等崭新特质出现的时候,媒介融合已经成为以网络为媒介载体,各种媒体间在更大的广度、深度和高度上整合、并通过各种不同类型的接收终端传播的态势,这催生出来的将是区别于既往媒介形式的崭新的媒介形态。

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Media convergence is not only limited to the integration of new and old media, but also includes the integration of traditional media or new media. Media convergence is a gradual process in which fission and aggregation continue to develop and eventually form a new whole. There are two main stages:

In the first stage, technical barriers of various media should be broken down to achieve form integration and content sharing. This is the initial stage of media convergence. With the help of the east wind of the Internet, the integration between traditional media and the integration with the Internet not only realizes the sharing of news content, but also gives birth to new media. With the deepening of media integration and the development of media technology, digitalization will become the common existence form of various media platforms in the future. Eventually, there may be a "big integration" of network, media and communication, so as to create a new digital media platform integrating various media forms.

The second stage is to break down the barriers of various media industries and realize the stage of media convergence. In addition to technical reasons, the advantage of media convergence is the internal driving force for media convergence. Media convergence has developed to a higher level, that is, the organizational structure of media convergence. This so-called structured integration refers to the same media company or group with newspapers, television, radio, magazines, online media, and other forms of media, various forms of media under the unified development goals to maximize the realization of the sharing of content to collaboration between these media platform, occupy the market, obtain maximum profits. The essence of this organizational structural integration will be the integration of ownership between different media.

The most direct effect of media convergence is the emergence of new media. However, this only presents the primary form of fusion in the operation level. For example, in the information sharing level such as information collection and production, it is still in the first stage of the media fusion process. It breaks down the technical barriers of various media to achieve form integration and content sharing.

At the beginning of the popularization of computer and network, various media are still in a state of differentiation even though they have a lotus-linked relationship. For example, newspaper groups continue to carry forward newspapers and magazines. Under the background of rapid development of digital technology, although the trend of media differentiation continues, the trend of media convergence has become increasingly prominent. Different from the previous process of differentiation and integration, the continuous development of Internet technology has triggered.

As the first feature of media convergence, the integration of media forms comes from the fact that traditional media, facing the competitive pressure of new media -- network, must intervene and integrate various media forms under the premise of making full use of their existing information platforms and resource advantages. After the media characteristics of the Internet have been highlighted continuously, the development of digital technology has made the one-stop service of information collection, production, transmission, storage, display and other services between wired and wireless networks have the technical foundation of the alliance. Can be in a small terminal, such as mobile phone, text, audio and video transmission, enhance the interaction between the sender and the audience.

In 2003, Lori Demo and other scholars who teach at Ball State University proposed the new concept of "integrated continuum" and defined several modes of "integrated journalism" : interactive promotion, cloning, cooperative competition, content sharing and integration. These five modes are also evidence of the full cooperation between media and the sharing process of information content. Traditional media collaborate with each other and promoting their content on each other's platforms is nothing new. During the period of dial-up Internet access, some newspapers also set up websites to publish some contents of newspapers on the Internet intact, with limited information, slow update speed and no real-time interactive functions.

In essence, fusion is the combination of different technologies. It is a kind of new communication technology formed after the fusion of two or more technologies. The functions of new communication technology and new media generated by fusion are greater than the sum of the original parts. And convergence needs to be driven by an industry, but so far, there is no sign that any industry actually promotes media convergence. The technology of the Internet has moved from wired to wireless, the portability of mobile communications has been further strengthened, and multimedia has taken the function of information dissemination and entertainment to a new level. Audiences have more autonomy to watch their favorite programs at their own time and space. To make the audience independent on-demand TV programs, is inseparable from the rich program resources. This also raises a lot of quantity and higher quality requirements for the production of TV programs.

This level of fusion is a superficial fusion, a symbolic fusion. In the process of fusion, a new compound medium is produced. At present, more traditional media use the Internet for their own use and continue to play the role of traditional media.

The rapid development of technology paves the way for media convergence. Media fusion is further reflected in the blend of traditional media and network in the form of the media integration, form a new compound medium, in fact, the Internet still share with each big mainstream media is still the content, but significantly higher the status of the Internet, after newspapers, radio, television, known as "the fourth media", the advantage of the network as the days of the more in-depth and display, More and more media companies start to enter the Internet industry, and integrate traditional media with network media. At the same time, the rich information resources and huge audience market of traditional media also stimulate the strong profit desire of enterprises related to media, all of which promote the formation of a wave of media integration.

As more and more advocates demand access to the Internet anytime and anywhere, wireless mobile communication becomes a new mode of network development. Using mobile phones to surf the Internet is more convenient and fashionable than using computers and laptops to surf the Internet wirelessly. Wireless Internet not only includes and brings into full play the benefits of wired network, jumping out of the constraints of time and space, information dissemination and sharing anytime and anywhere has become a reality, infiltrating into all aspects of daily life, quietly changing people's lives.

Even at the present stage, the convergence of media is still in the stage of representational fusion, which we cannot deny is the general trend. It is not only the responsibility of the state, but also the responsibility of the media industry to play a greater role in the gradual improvement of policies and regulations regulating the new media industry, conforming to the trend of integration and timely promoting the process.

Google, YouTuBe is a prelude, media convergence is not simple "fusion", integration means that the media industry and the IT industry, telecom and other institutions of a grand coalition, but this kind of joint includes vertical and horizontal integration, in order to in a new level of integration, restructuring, each a small body is as a part of a large institution, finish what you good at a certain "parts" or a link. In this way, the operating cost of media groups can be reduced, the reuse of information resources can be avoided, the formalization of communication can be prevented, the visual fatigue and aesthetic fatigue caused by audience terminals can be reduced, and the scarce resources can be optimally allocated and utilized to achieve the scale effect.

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