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作业代写:Network marketing language

2018-09-07 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Network marketing language,供大家参考学习,这篇论文讨论了网络营销语言。网络营销作为一种与时俱进的营销模式,其以自身的特点和优势在商品的营销实践中显示出了强大的力量。而网络营销语言,则要求真实科学,切忌夸大和模糊。网络营销语言需要承担起信息交换、供需互动及双向沟通的功能。 此外,网络营销语言应该主动去陌生化,巧妙运用语言沟通,使网络营销呈现生活场景化。

Network marketing,网络营销语言,essay代写,paper代写,作业代写

As a marketing mode keeping pace with The Times, network marketing shows great strength in the marketing practice of commodities with its own characteristics and advantages. This paper mainly discusses the language use strategy in the process of network marketing in order to get more and more effective.

With the development of computer technology, network and communication technology, the traditional market management mode has undergone profound changes. With the arrival of the new technology era, network marketing, as an important operation mode, has entered the public's consumption view and intensified the change of modern production mode and consumption mode. Under the tide of economic globalization, production enterprises are faced with many challenges brought by extremely abundant products when facing the opportunity of expanding market scope. Driven by a variety of factors, network marketing, as a new marketing method, provides a broad development space for enterprise products and more diversified shopping choices for consumers.

According to the 39th statistical report on the development of China's Internet network released by China Internet network information center, as of December 2016, the number of Chinese Internet users reached 731 million, and the Internet penetration rate reached 53.2 percent, which was 3.1 percentage points higher than the global average and 7.6 percentage points higher than the Asian average. China added a total of 43.99 million Internet users in 2016, with a growth rate of 6.2 percent. The size of China's Internet users is already equivalent to the total population of Europe. Among them, the number of mobile Internet users reached 695 million, accounting for 95.1 percent, with a growth rate of more than 10 percent for three consecutive years. It can be seen from the data that China's network world is constantly expanding, and the network has become an important part of people's life. As the most important communication means in the network space, network language has also become an important part of people's social life.

A statistical report on the development of China's Internet network shows that more than 40 percent of enterprises carry out online sales and procurement, and the integration of "Internet +" traditional industries is accelerating. Among the enterprises that have carried out Internet marketing, the proportion of marketing promotion through mobile Internet is 83.3%, which nearly doubled compared with 46.0% in 2015. More and more enterprises believe that the Internet will play an increasingly important role in operating systems, finance, production and manufacturing. In the survey, when asked if the Internet can help solve various business and management problems, more and more enterprises express their recognition. As of December 2016, the number of users using online payment in China reached 475 million, with an annual growth rate of 14.0%, according to the report. The number of Internet users who purchased financial products was 98.9 million, an increase of 8.63 million from the end of 2015. It can be seen that China's Internet economy has become an important part of the development of commodity economy.

The network is the result of human scientific and technological creativity. With the development of emerging science and technology, the network and public life are getting closer and closer. Language and characters have become the main means of communication between people in the virtual world of network. In the process of network socialization and humanization, network language has also been developing and expanding constantly, becoming a new language appearance.

Network language is with the development of network and emerging forms of a language that is different from the traditional print media, including pinyin or English letters, figures and vivid with specific meanings of network animation and pictures of a variety of combination, can often expressed in a specific network media communication special significance. At the same time, the concise expression of network language meets the need of communication speed in the Internet era.

According to the report on Chinese language and life released by the ministry of education and the state language commission, "brother who beat me badly", "the boat of friendship" and "all routines" have become the annual network buzzwords. According to Beijing language and culture university professor Yang erhong, the annual buzz phrase reflects netizens' concerns and perceptions about social life. Therefore, it can be said that network language has been integrated with social life, becoming a dominant culture, entering and influencing social public life.

Modern society people live and work busy, pay attention to speed and timeliness, fast and efficient become the important experience of shopping. Internet shopping by network communication, network communication is through the keyboard and mouse click, in order to deliver the most information in the shortest possible time, must by reducing the number of keystrokes to improve the efficiency of input, so in the process of network marketing, the language should be clear at a glance, can make shoppers can quickly understand the shopping information in a short time and make shopping judgment.

With the acceleration of social rhythm and the increasing pressure of study, life and work, netizens need to release their inner pressure and frustration. The main purpose of online chatting and Posting is to entertain, amuse and lighten the burden of life. In the continuous development and evolution of network language, a large number of interesting network language operations. Therefore, in the process of network marketing, language interest is added in the process of information transmission to create a relaxed and lively shopping atmosphere and make customers feel relaxed and happy shopping. In the process of online marketing, to enable customers to experience the business philosophy of "customer first" all the time is to make the expression of language to generate emotional resonance for shoppers and emphasize the subjectivity and discourse power of customers shopping. In addition, the network marketing language should take the initiative to "defamiliarization", skillfully use the language communication, so that the network marketing presents the scene of life.

The network communication context is the context in which the two parties are invisible to each other. The network is virtual, and the use of network anonymity improves the virtuality of the context and the communicative subject. Shopping also belongs to the invisible shopping process, which is the shopping practice that develops constantly on the basis of multi-party integrity. Therefore, in the process of network marketing, the authenticity and objectivity of language is also a very important content. The language of network marketing must pursue true science, avoid exaggeration, also cannot drill the words, ambiguous. Network marketing language needs to assume the functions of information exchange, supply and demand interaction and two-way communication.

According to the statistics of CNNIC, Internet consumers have the consumption psychology of pursuing high quality and low price, alternative trend and convenient time and space. The pressure of modern life is relatively high, and people seem to be willing and weak in some social activities. As a result, the public are already tired of the traditional promotion methods when conducting shopping, and choose the virtual network world to enjoy the wonderful experience brought by shopping. Network communication is mainly carried out in language, without considering too many communication links. Relatively speaking, it can reduce or avoid the occurrence of social barriers. Therefore, in the process of language use, network marketing should make full use of the knowledge of consumer psychology and combine with the consumer psychology of shoppers to carry out product marketing.

In daily language communication, people often ignore the restrictive effect of context on language expression. However, once the linguistic situation changes, its restriction on language expression becomes obvious. There are significant differences between the network context and the daily context, and the factors such as the blurring and equality of communicative subject identity, the separation of speech act and responsibility, all have different degrees of influence on the change of network language. Therefore, in network marketing, as consumers' demands are more personalized, the core concept of network marketing has shifted from focusing on products to focusing on meeting consumers' personalized demands and paying more attention to the satisfaction of consumers. Network marketing, no matter from production to sales, is based on consumer demand, and attaches great importance to personalized consumer demand, emphasizing that personalized consumer demand drives product supply. Therefore in the process of network marketing, marketing language should have a full range of personalized requirements, according to the different consumers shopping needs to integrate the language communication, are not to repeat the same text "copy" model, to make consumers across a screen sense people-oriented personalized exclusive service, finally forms the consumer to the enterprise product for consumption behavior.

Along with our country economy constantly move forward, the quickly development of Internet economy, network marketing, as one of them also showed a strong development momentum and huge consumer groups, especially the public Internet consumption habits change, to the network marketing has provided a broad space and unlimited prospects, and the use of network marketing model appropriate or not directly related to the enterprise business profitability.

Human society cannot develop without the information transmission of language, which is the carrier for human to establish or maintain social relations. Therefore, the scientific use of language and the creation of marketing language art in the field of network marketing are of great significance to the development of network economy.

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