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北美作业代写:We-media credibility

2018-09-07 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- We-media credibility,供大家参考学习,这篇论文讨论了自媒体公信力自媒体就是个人媒体,是传播者以现代化、电子化的手段向不特定的大多数或特定的单个人传递信息的新媒体的总称。随着互联网的快速发展,自媒体的门槛变得非常低,所以自媒体失实的现象非常严重,自媒体公信力的缺失俨然成为其发展的一大问题。自媒体要想继续发展,那么必须得重视自媒体公信力的问题。

We-media credibility,自媒体公信力,essay代写,paper代写,作业代写

With the rapid development of the Internet, we have stepped into an era of "we media" where everyone is a microphone. The phenomenon of "indiscriminate release" of speech subjects is common, and the lack of credibility of "we media" has become a major problem. This paper first gives a brief overview of "we media" and "we media", and then analyzes the reasons for the lack of "we media" credibility from the three aspects of the public, the government and "we media" platform, and puts forward corresponding Suggestions.

In this era when weibo has become the most dynamic social media in the world, people will search for various hot news and various personal information when opening sina weibo. People can share what they see and hear anytime and anywhere, and express their opinions and strive for public acceptance of their views. Therefore, we media platforms like weibo and QQ space in China and facebook and twitter in the United States are becoming more and more important in people's lives. Although the public demand drives the rapid development and popularization of "we media" platforms, the weaknesses of these "we media" platforms are gradually exposed, such as the negative impact of the random release of false information on people and society. Even the British economist, on November 4, 2017, wrote "social media threatens democracy?" Therefore, the construction of we-media credibility has become an important topic of social concern.

We media, also known as "personal media", is the general term for new media that disseminators use modern and electronic means to deliver normative and non-normative information to an unspecified majority or a specific individual. That is, the carriers used by citizens to release events they have seen and heard with their own eyes, such as blogs, weibo, WeChat, baidu official post bar, BBS \ BBS and other online communities. The characteristics of "we media" such as popularity, personalization, interactivity, rapid transmission, low threshold and easy operation make it rapidly popularized among the public, and now it has become an indispensable social platform in People's Daily life.

Media credibility refers to the internal power of news media itself, which is trusted by the public. It is a measure of media's authority, credibility and social influence, as well as the media's ability to win over audiences. Therefore, for the media, credibility is the cornerstone of its existence and further development, the core of future competition. For the public, the enhancement of media credibility can provide a good information communication environment for the public.

At present, China's we-media credibility is at a low level. As the main body of communication changes from traditional mainstream media to ordinary people and the absence of "gatekeepers", some information in the we-media platform tends to be entertaining and vulgar. At the same time, the excessive pursuit of timeliness by some media in order to catch the public's attention and its divisive communication mode leads to fragmentation of we-media information transmission, flooding of fake news and reversing the frequency of news. Take microblogs as an example. According to a survey by the institute of journalism of the Chinese academy of social sciences, nearly 60 percent of fake news started on microblogs. Data from a survey of 1, 775 people conducted by the social survey center of China youth daily via cnw.com and yipai consulting show that the most concentrated areas of false information are food safety, personal safety, health maintenance and disease prevention. Why do these rumors on we-media platforms persist? Some respondents believe that everyone can publish information, making rumors cheap. Respondents also pointed out that some public accounts and big vs create rumors for profit. It can be seen that the credibility of "we media" such as weibo is being seriously challenged.

As a highly socialized communication platform, "we media" platforms like weibo have a low entry threshold, and everyone can participate, which is characteristic of diversified communication subjects. At present, the mass media literacy level in China is uneven, most of them do not have professional news information judgment ability, and it is difficult to effectively judge false information. At the same time, they are easy to be limited by their own experience or knowledge to make wrong speech or even extreme speech. When this group is large enough, it will affect the judicial judgment and form the media trial. As a result, rumors sometimes run faster and attract more attention than the truth. For example, in February 2016, a fake news report named "Shanghai girls escape from rural jiangxi province" caused a heated discussion, but it was actually the personal catharsis of the source. In addition, due to the concealment of the virtual environment of the Internet, it greatly weakens the moral and legal sense of the communication subject, and makes the appearance and dissemination of various false information and information more unscrupulous.

We media, such as weibo, have been rapidly popularized because of their interactive communication mode and their great ability to meet the information needs and expression needs of the public. Yet compared with the traditional media, the media platform regulation of relevant laws and regulations are obviously couldn't keep up with the needs of the development of society, the government formulated in laws and regulations such as delay the sex and the media platform itself control capacity limitations caused by the lack of supervision and control mechanism, to get some people use the media platforms such as weibo rumor, in order to realize their own interests need to deliberately spread false news misleading behavior is less than the corresponding punishment. Due to the low cost of suppressing rumors, as well as the lack of supervision and crackdown by the government on this aspect, it is easy for the "we media" platform to be abused. For example, there are still online records of the "salt snatching incident" in China caused by the nuclear disaster caused by the Japanese earthquake in March 2011, which was caused by the rumor that salt could prevent radiation. Therefore, the lack of government supervision and legal guarantee mechanism for we-media platforms is also one of the main reasons for the declining credibility of we-media platforms like weibo.

Rumors that directly affect the credibility of "we media" such as weibo are often closely related to people's lives. In this regard, the lack of strength of public opinion guidance of the government and the microblog platform is also the reason for the easy spread of rumors. Hu yong, an associate professor at the school of journalism and communication at Peking University, pointed out that the more important the event itself is, the less open information is, and the more rumors are likely to be spread. As long as there is asymmetric information exchange between the government and the public, it will be difficult to eliminate false rumors. For example, the news of "applying for family planning incentive fund" on the Internet led many residents to believe it and sign up to the neighborhood committee, which staff knew nothing about. In addition, the function of microblog platform is relatively single, which only serves as a platform to provide information dissemination. However, when rumors are flying and people are led maliciously, the microblog platform fails to play its role of public opinion guidance. The poor guidance of the government and weibo and other "we media" platforms has led to the fact that the truth and falsehood of the news are hard to identify, and rumors are flying. As a result, the credibility of "we media" has been questioned.

To improve the credibility of "we media" such as weibo, first of all, relevant laws and regulations should be improved. Since we media such as weibo have only developed and expanded in recent years, China is currently short of relevant laws and regulations on the management and operation of we media platforms. The original laws and regulations adapted to the traditional media clearly do not meet the needs of the rapid development of we-media platforms. Without a clear and effective legal standard as a reference, we cannot timely punish and curb those malicious rumors and spreading behaviors. Therefore, while paying attention to the development of we-media platforms, the government should keep up with the development of The Times to ensure that there are laws to establish the credibility of we-media.

To improve the credibility of "we media" such as weibo, we need to strengthen the responsibility of the platform, improve the management system of "we media" such as weibo, and establish an effective content control mechanism and disciplinary mechanism. We media operating teams like sina weibo are responsible for the content that appears on their platforms like publishers, the accounts that are registered on the platforms are verified by their real names, and effective disciplinary measures are implemented for users who publish rumors, false information and bad behaviors, such as timely cleaning public accounts that have recorded rumors. At the same time, the preparation and response plans for common rumors, through timely and effective management means, will produce good results in the process of improving the sound environment of we-media platform and enhancing the credibility of we-media.

To improve the credibility of "we media" such as weibo, we should also enhance the media literacy of the public. We should strengthen the publicity of network ethics and morality, so that everyone can have a correct attitude when accepting and disseminating the information of "we media", be cautious about their words and deeds, believe no rumors and not spread any rumors. Before sending the news, we should consider whether the information we have published is true or not, and whether it will cause bad influence on others. Even the President of the United States to fake news is that trump, and he has repeatedly accused the fake news words and deeds, "fake news" has been included in the Collins English dictionary words in 2017, when the general public in the release information to keep enough reason, often in the heart is a yardstick, constantly enhance their sense of law and morality.

First of all, in terms of the government, local government administrative departments can timely disclose public affairs information through online platforms, so that the public can know about national political and economic policies and various policies to benefit the people at any time through convenient channels such as "we media". But the discovery of some false statements can lead people to judge right and wrong, not to be misled by rumors. In addition, the mainstream media and we-media platforms should play their higher influence and play the positive role of opinion leaders. The authoritative part and the media can release accurate information in a timely manner, so many rumors will lose the breeding ground, thus making the we-media platform more credible. It is gratifying that more and more government and public departments have realized that a timely voice on a wide range of we-media platforms is conducive to direct interaction with the public and promote social development, so as to open a special online platform and actively guide the trend of social public opinion.

In "micro blog changes everything," "li said that micro blog has changed people's life model, media's communication model, and business's marketing model. Yes, in today's highly developed Internet, we media such as weibo are closely related to people's lives. People cannot allow the phenomenon that damages the credibility of we-media platforms to become a stumbling block to their development. The poet gibran said that "the greatest thing in the world is creation and communication". As long as the public, the government and the we-media platforms attach importance to the healthy development of the credibility of we-media such as weibo, then we media, as a new form of communication, will create a better future.

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