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作业代写:Media convergence

2018-09-04 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Media convergence,供大家参考学习,这篇论文讨论了媒体融合。随着时代的变迁,传统媒体已逐渐开始衰落,为了让传统媒体的价值最大化,最有效的途径就是实现新旧媒体的融合。就现阶段的分析来看,虽然说新旧媒体在进行着不断的融合发展,但是其很多都走向了形式主义,这不仅影响了媒体融合的具体效果,而且造成了较大的资源材料浪费,为了摆脱此种不利的影响,媒体融合避免形式主义的问题必须要深入探讨。

Media convergence,媒体融合,essay代写,paper代写,作业代写

Under the general trend of the continuous development of new media, the development of traditional media must be further improved to take the road of media integration. By analyzing the current media convergence, it is found that although the media convergence at the present stage is becoming more and more intense, most of them have gone towards formalism. The real media convergence has not been realized and the effect has not been well reflected. Based on the current situation, this paper analyzes and summarizes the problems in the current media convergence, and conducts comprehensive research on specific measures to avoid formalism in media convergence, which can provide reference for the development of media convergence and improve the efficiency and quality of media convergence.

It can be seen from the analysis of the current concrete practice that even though the traditional media is declining under the constant impact of new media, the status of traditional media cannot be completely replaced by new media, so its utilization is still valuable.

To do to traditional media available value maximization, the fusion is the necessary way to realize the old and new media, and will present a detailed analysis of view, although the old and new media in the continuous development of fusion, but its many towards the formalism, which not only affect the concrete effect of the media fusion, and caused the large waste of resource materials, in order to get rid of this kind of adverse effect, media fusion research must be further avoid formalism.

Media convergence has been the buzzword of media at all levels in recent years. From the central government to the local, all levels of newspapers, radio and television system within the media, all pay great attention to media integration. In the industry, it is also seen as the only way for traditional media to transform and upgrade and seize the right of speech in the era of we-media.

However, media convergence is not a simple one plus one or one plus N. When more and more media build the magnificent command center, the way of media convergence seems to step into a road of confusion.

Performance enhancement and assessment. According to the new collecting and editing system and mechanism, set up a new performance appraisal system to guarantee.

The central kitchen established by local media at all levels based on this concept has not played an imaginary role in the actual operation process. Some of the media's central kitchen command centers exist only for visitors. The specific operation of media convergence is also a mere formality, new bottles of old wine, taste unchanged.

Relatively speaking, the convergence of print media is a little stronger than radio and television. The reason is that the print media, relying on the Internet mobile terminal, has got rid of the timeliness shortcoming of the newspaper in the next day, and is gradually enhancing the visual service, making the video service no longer equal to the exclusive product of the broadcast media.

I shot video and audio works, put them on the Internet, or I had a video live broadcast through my App or WeChat public account, and then what? How many reads, or clicks? From the perspective of media survival and development, are these products realized value? For most media, this is still unknown.

There are many people in the industry joke, the media convergence of the horn blowing now, the real money may only sell equipment and training. In short, avoiding the formalized way of media convergence and truly transforming the mode of communication according to the needs of audiences may be the right way of media transformation.

Media people should remind themselves that nowadays radio, television and newspapers are no longer the main channel of information dissemination. This means that the channel advantage or platform advantage that we once relied on for survival has gone.

The public interest in a message does not depend on whether it is published by the so-called "mainstream media". In particular, after years of successful efforts to remove the barriers to information dissemination that we had previously classified as administrative districts, our walls have been removed. Every free person is likely to go beyond traditional media and become a collector of information and a publisher. Therefore, the path of media convergence is a battle for the right of speech and the survival of the media.

Building a command center, developing an App, these are just manifestations of integration. The real integration lies in the transformation of information acquisition and release process.

In the case of television, when the declining probability of opening year by year becomes an irreversible reality, the news has become old news if reporters and editors still follow the old routine of interviewing by day and broadcasting by night. Not many people will be waiting for the news to air at some point. To adapt to the new situation of fragmentation transmission, mobile terminal equipment should be used for live broadcasting. It should be fully recognized that video is the traditional strength of TV, rather than the simple combination of picture and guide as the main content released by new media. To develop short video to adapt to the spread of instant messaging software.

From the concrete analysis, traditional media have a kind of confidence, always feel no matter when, namely content is crucial, and the traditional media has a natural advantage in content production, so the content of the traditional media thinks he holds the key, the momentum at the decline of traditional media, is precisely the oversupply in content, traditional media in the information supply cannot meet the needs of the reality, therefore in the process of media convergence, to avoid formalism, need to adjust the supply of products is given priority to, change the past obsession with content.

In television news, for example, TV news has does not have the universal value, so in the process of media convergence, need according to the specific needs of audience to do news content and reasonable arrangement, so that we can avoid a certain type of content caused by too much news itself value decreased, thus appear inconsistent contents and requirements.

In order to realize the habit of crowdfunding and crowdsourcing, media convergence should not be conducted behind closed doors. From the analysis of the reality of media convergence, to truly realize media convergence, formalism should be avoided.

The first is that integration must not be self-play. Media convergence is the main trend of media convergence at the present stage. Therefore, it is necessary to interact with other media. The 2015 CCTV Spring Festival gala "grabbing red envelopes" is a successful case of media convergence, which makes a good fusion of TV programs and WeChat.

The second is that integration must not be played by others. Fusion is realized on the basis of joint participation, and it can't be realized by others.

Third, integration must not be wishful thinking. The integration of traditional media and new media requires both the change of traditional media and the change of new media, so that the integration can be better carried out. In short, to avoid formalism, convergence must break the closed world.

From the specific analysis, the traditional media has a scale complex, that is, the number, terminal, fans, downloads are important and can reflect the effect of integration, but actually it is not. Media convergence is not only the accumulation of Numbers, but also the integration of two concepts, communication methods and influence. Therefore, in the process of concrete integration, attention should be paid to the construction of influence among social groups, which is the core of integration, while the number is only a superficial form.

Therefore, in the process of media convergence, formalism can be avoided by avoiding the pursuit of digital form and emphasizing the promotion of community construction.

Media convergence is a major trend of media development at present. From the perspective of specific analysis, media convergence can effectively promote the further development of media and enhance its influence and effect. Therefore, it is necessary to do a good analysis and discussion of media convergence. Analyzing the current situation of media convergence and discussing the basic method of media convergence to avoid being formalized can make media convergence more effective.

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