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作业代写:Consumer behavior

2018-08-03 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Consumer behavior,供大家参考学习,这篇论文讨论了消费者行为。消费是指在日常生活中为维持生命而进行的一种必要的生活行为,也是满足人们各种需要的过程。消费者行为是人们消费行为中的一种模式,其购买行为是个繁杂的过程,是一个受到诸多内在和外在因素相互作用的结果。为实现营销的目标,企业通过对消费者的购买行为进行研究,达到把握其购买行为规律,从而制定行之有效的市场营销策略的目的。

Consumer behavior,消费者行为,essay代写,paper代写,作业代写

Consumption refers to the daily life for the maintenance of a necessary life behavior, but also to meet people's needs of the process. Consumer behavior research usually refers to the study of individual behavior, or it can be said that consumer behavior is a pattern of people's consumption behavior. Freud believed that each product can arouse a unique motivation factor of consumers. Scott Ward and Thomas Robertson argue that consumer behavior is the behavior of consumers and buyers. From the perspective of marketing, consumer behavior can be divided into three types: purchasing behavior, using behavior and post-purchase behavior.

Consumer buying behavior refers to a series of processes of purchasing goods produced by consumers to meet their personal or family life needs. Consumer buying behavior is a complex process, and its purchasing behavior is the result of the interaction of many internal and external factors. In order to achieve the marketing goals, enterprises can grasp the law of their purchasing behaviors by studying the purchasing behaviors of consumers, so as to formulate effective marketing strategies.

The development of economy hotels benefits from the development of short-term tourism, group-buying and other forms. Economy hotels are widely regarded as cost-effective choices for mass tourism and business travelers. Among them, reservation consumption can be said to play an important role in choosing hotel consumption. Simple and easy booking method will bring unexpected benefits to the hotel. For example, there are four booking methods for home inn, such as map booking, overseas hotel booking, corporate customer booking and bank travel card booking. 7 days hotel has "search easy" reservation method; The greenhaus hotel has a list of bookings and map bookings. There are also various special activities of the hotel, which will also provide references for hotel consumption. For example, rujia hotel has many special services, such as "20% discount from Tuesdays to Thursdays, northeast rujia motai hotel", "travel to shanxi, enjoy the discount of house price and scenic spot ticket", etc., such as "points mall", "exchange mall" and other promotional items.

The largest number of hotel brands owned by China's local hotel groups can be said to be economic hotel groups. For example, home inns group has home inns fast, motai hotel, yunshang four seasons single brand; Jinjiang international hotel group has jinjiang star, 100 hours fast, jinguang fast and other budget hotel brands; The budget hotels owned by huazhong group include hanting hotel and huayu hotel. Greenhalter hotels group has greenhalter and green alliance; The hotel group is owned by ebay and rist.

It can also be seen from the 2015 top 50 list of China's hotel groups that the number of budget hotels as the main group and the number of guest rooms and stores occupy an absolute advantage in the industry. In this paper, one of the largest consumer groups of budget hotels is taken as the interview object to conduct a simple questionnaire survey, so as to understand the use of economy hotels: 100 young men and women aged 25-30 are selected for the questionnaire survey.

Analysis results: only a few people said they had never stayed in a budget hotel, and most people said they had stayed in a budget hotel of different brands two or three times. But 80 respondents said they would choose a star hotel if the price was the same. There are many reasons for this. It is not hard to see that there are still many problems in budget hotels, such as price, sanitation, room facilities and service attitude. Although the selected group is 25-30 years old, the selected group does not have a strong professional hotel, so there is randomness in the questionnaire survey process, which cannot fully reflect the scientific nature of the survey.

All behaviors of customers after the end of purchasing behaviors include behaviors related to the goods or services purchased and behaviors related to the enterprises or organizations providing the goods or services. The post-purchase behavior of customers is an important phenomenon in the market, from which enterprises can obtain more favorable information and promote their marketing activities to be more effective.

In this paper, some data are obtained by analyzing the post-purchase evaluation of budget hotels of qunar, a relatively large hotel booking website in China.

From the above data, it can be seen that there is no significant difference in the post-purchase evaluation of budget hotels, among which the guest evaluation rate of jinjiang star in changchun is the highest. However, the changchun city selected in this paper cannot represent the post-purchase status of China's economy hotels, so there are still many limitations.

Through the analysis of purchase behavior, use behavior and post-purchase behavior of budget hotels, this paper has a further understanding of consumer behavior, but there are some limitations. The study of this paper will still play a certain role in the development of budget hotels.

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