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北美作业代写:Green marketing

2018-04-28 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Green marketing,供大家参考学习,这篇论文讨论了绿色营销。绿色营销是指企业营销活动中体现的社会价值观、伦理道德观充分考虑了社会效益,既自觉维护自然生态平衡,更自觉抵制各种有害营销。因此,广义的绿色营销也称伦理营销。绿色营销是在绿色消费观念驱动下产生的,企业以环境保护理念作为其经营哲学思想,以其绿色文化为其价值观念,以消费者的绿色消费为出发点,力求满足消费者绿色消费需求的营销策略。

Green marketing,绿色营销,论文代写,paper代写,北美作业代写

About green marketing, the interpretation of the generalized refers to the enterprise marketing activities reflect the social values and ethical moral values give full consideration to the social benefit, maintain the natural ecological balance, consciously resist all kinds of bad marketing. Therefore, the broad green marketing is also called ethical marketing. Narrow sense of green marketing refers to enterprises in the marketing activity, seeking the interests of the interests of consumers, businesses and the environment coordination, to fully meet the needs of the consumers, enterprise profit target, also should fully pay attention to the natural ecological balance.

To sum up, the green marketing is in the green consumption idea, driven by the enterprise with environmental protection concept as its business philosophy, with its green culture as its value idea, to consumer green consumption as a starting point, makes every effort to satisfy the consumer green consumer demand the marketing strategy, realize the goal of enterprise, also should fully pay attention to the natural ecological balance, the core is in accordance with the environmental protection and ecological principles to select and determine the marketing mix strategy.

Consumption demand from low level to high level development, is irreversible objective law, green consumption is a higher level of consumption concept. When people's physiological needs such as food and clothing are basically satisfied, they will have the requirements to improve the comprehensive quality of life, resulting in the need for clean environment and products. Meeting the green demand is the starting point of green marketing.

Green marketing aims at meeting the green demand, providing consumers with products that can effectively prevent resource waste, environmental pollution and health damage in the process of production, circulation and consumption. Green marketing pursues the long-term interests and sustainable development of human beings, and attaches importance to coordinating the relationship between enterprise management and natural environment, and strives to realize the integration and development of human behavior and natural environment.

Green marketing is a new concept focusing on the social aspect, which is to realize the coordinated and sustainable development of human society. In the competitive market, there must be perfect political and economic management system, the formulation and implementation of environmental protection and green marketing policy, policy, restricting the short-term behavior of local governments, departments and enterprises, with the joint efforts of the whole society and all mankind, to maintain the whole society and the long-term interests of mankind.

Technological progress is the decisive factor of industrial change and evolution. But technological progress, such as a departure from the green idea, could accelerate the process of environmental pollution. Only by promoting the development of green products with green technology, and promoting the development of green products that save energy and resources, and pollution-free, is the material guarantee of green marketing.

In addition to the green food, green product research and development in our country has also spread to other areas, non-fresno freezers, low toxic paint, unleaded gasoline, no mercury and cadmium battery, the toilet paper can be recycling, harmless to the human body silk products have obtained national environmental certification. In most rich countries biosynthesis pesticide research was still in the stage of exploration, Chinese academy of agricultural sciences' eppo sophora nicotine emulsion has been successfully developed, obtained the Geneva fair gold medal, and has started to mass production.

With the development of green products as the center, the green marketing of Chinese enterprises has been fully developed. In some cities such as Beijing, Shanghai, guangzhou, successively set up dozens of green store and at different levels and to bear the green products wholesale, retail, storage, transportation and so on a function, some still responsible for production of green products supply, technical training and other services. Green marketing has promoted the corresponding development of green technology, green industry and green occupation.

Under the guidance of green theory and green consciousness, enterprises implementing green marketing must develop green marketing strategy and green marketing mix.

In the era of global green tide, enterprises have formulated strategic plans that reflect the connotation of green marketing and are conducive to long-term development based on environmental and social interests. The green marketing strategy clarifies the plan of green products and the necessary resources investment, and explains the direction and measures of environmental protection. The green marketing strategy should meet the green demand as the starting point and the destination, both to meet the existing and potential green demand, and to promote the green consumption awareness and the development of green demand. Green marketing brings higher marginal revenue and realizes reasonable "green profit", which is the inevitable result of the implementation of green marketing strategy in the long run.

Green products not only contribute to social or environmental improvement, but also can effectively establish a good corporate image, adapt to the "environmental return" craze, and bring long-term benefits to enterprises. The life cycle analysis of green products mainly considers the damage and impact of products and packaging on the environment during the product life cycle, and strives to reduce resource consumption and environmental pollution. Correct and effective green channel is the key link of green marketing. Be careful not only to select reputable green middlemen, but also to choose and improve storage and transportation conditions that can avoid pollution, reduce wastage and reduce costs. Green price should reflect the ecological environment cost, including the charge of defray of the absorption by the environmental protection and environmental improvement, establish the basic ideas of environment and ecology has a price, carry out payment "polluter" principle, to promote the development of ecology, low pollution, low consumption of green technology and application. Green promotion is the behavior of green media spreading green enterprises and product information. To use media and social activities to promote the green performance of enterprises; Provide financial support to organizations and activities related to environmental protection through sponsorship and donation. Advertising should highlight the characteristics of green products, highlighting the strength of environmental protection through the whole society, and relying on the contribution of everyone. The advertisement input and the advertisement frequency should be moderate, prevent because of advertisement and cause resource waste and sound, light and other sensory pollution.

Development of green economy need green production and green mode of production, more important is to change people's ideas, to establish the idea of harmonious and sustainable, improve our ideological and moral level, every citizen of green products.

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