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北美作业代写:New media depth news

2018-04-04 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- New media depth news,供大家参考学习,这篇论文讨论了新媒体深度新闻。新媒体做深度新闻,有得天独厚的优势。相较于传统媒体来说,新媒体的话语环境更宽松。从媒体特性来看,新媒体深度新闻上传迅速,并能实时追踪事件发展进程;新媒体特有的交互功能,满足了受众社交和分享的需求;新闻内容传播定制化,每个人都在享受满足自身胃口的“新闻大餐”;新媒体平台化的特点使其能够更快聚集人气,打造自身品牌,迅速将内容优势转化为下游的商业资源。

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It is a time of mixed feelings for all media. The Internet has had a huge impact on traditional media, and the new media sector is also fiercely competitive. It is not easy to get the first place in the Internet world where only the first can survive. In the media competition, traditional media will make in-depth news as a way to survive, but this road is doomed to be uneven, because new media is also exploring in-depth news.

New media do in-depth news, have advantaged superiority. First of all, the state has a relatively short history of supervision over new media. Relevant laws and policies are not perfect. Compared with traditional media, new media has more relaxed discourse environment. Secondly, from the perspective of media features, new media news is uploaded quickly and can track the development process of events in real time. The discourse posture is more "earthy", less distant from the audience; The unique interactive function of new media satisfies the needs of the audience to socialize and share. News content is customized and everyone is enjoying the "news feast" satisfying their own appetite. The new media platform features enable it to gather popularity more quickly, build its own brand, and quickly transform its content advantages into downstream commercial resources. Thus, deep news is not the survival of traditional media in this era. Compared with traditional media, the in-depth news of new media has two features: the content is better and the communication is more accurate.

The content is better, first of all, the new media do in-depth news without the layout limitation, the quantity is huge. Taking the paper news as an example, it breaks through the classification method of traditional news relativistic machinery, with the label as the basis of classification, and the number of labels is not fixed, so it can be added unlimited. At the beginning of the line, surging news in a label, sixty depth report can be updated every day, each depth reports at least two thousand words, the depth of the daily report is equivalent to ten words on paper. The print format greatly limits the number of in-depth reports.

Second, the new media is an open platform with more diverse ideas. The in-depth coverage of traditional media is mostly from its own editorial staff, its organizational form is closed; The new media is an open platform, content can be "crowdsourced", diversified subjects bring diversified viewpoints, and thus attract more audiences. The audience and content form a virtuous circle, and the more the resources get together, the stronger the stronger, and the "Matthew effect" will be formed.

New media is more accurate and scientific than traditional media in terms of in-depth news content production, news communication process and effect feedback.

In terms of content production, new media has an advantage over traditional media in the use of big data. Although big data can also be used for traditional media, but the new media has a more professional, more practical experience in the Internet team, can in real time according to the dynamic development of data calculation, the contents of the hot spot tracking and find the user's focus in the first time, and to generate content in real time. In 360 news, for example, although located in depth the news 360 original content is not a long time, but 360 news through large data operation found that users very loving military news, and so on content producers face military plate tilt, greatly increased user traffic.

New media do in-depth news to track users' browsing habits in real time, and the news release process is more scientific. Currently, Internet technology has been able to monitor most of the user's browsing habits, such as browsing the peak, viewing the time of a single page, and even what is more likely to be forwarded. Almost all of the huffington post's communication processes are scientifically calculated, and even the same story is more likely to be reposted on Facebook by data.

In the aspect of news effect feedback, traditional media lacks efficient feedback mechanism, while the effect feedback of new media is comprehensive and rapid, which can more accurately meet the needs of users. Although traditional media and new media should not be pandering to readers, it is necessary to understand the readers' opinions and preferences.

Although the new media has many advantages in terms of content and communication process, there are deficiencies in mobile phone client pages and credibility.

The mobile phone client has the page size limit, do the in-depth news to have congenital deficiency. Mobile phone screen is small, single page load of words is limited, deep news length is long, often give a person a kind of invisible feeling. In addition, in-depth information is interpreted deeply, and the reading pressure can easily lead users to give up reading and even give up the use of clients and collectively "flee".

In addition, the Internet is flooded with false information, and users' distrust is a major obstacle to the development of new media in-depth news. New media news is often a topic of conversation, but users are more inclined to believe traditional media's confirmation and interpretation of news. This mentality of users indicates that new media do not have full advantages over traditional media. In the depth of news competition, the media that can make features and grab readers' "pain points" are the final winners.

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