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北美作业代写:Economics of social networking sites

2018-03-27 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Economics of social networking sites,供大家参考学习,这篇论文讨论了社交网站的经济学。社交网站是一种网络服务,那么就满足网络服务升级换代的一般规律,作为一种网络经济模式,也同样符合网络经济的网络外部性等规律。社交网站的用户只有接入到一个较大的网络里面才能实现价值的最大化,因为随着用户数的增加和网络群体的扩大,用户可以利用网络进行相互的协调和合作,从而形成某种基于信息网络的联盟,共享各种资源,取得规模经济性与范围经济性。

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Social networking site is a web service first, then you must satisfy the general rule of network service upgrade, secondly, as a kind of network economy mode, also accord with the network externalities, such as rule of network economy. Again, the social networking site as a social network load mode, compared with the traditional social mode, and shows the characteristics of which, such as the small world network and weak relations theory, etc., and then extended to the social level, social networking sites to social capital has what effect? Finally, from the perspective of social network analysis, understanding of social networking sites and what are the new theory, therefore, according to the web services - the Internet economy - interactions - social capital - such a social network analysis from technical level to the economic level, and from the logic system on the level of economic analysis to the social, theoretical analysis was carried out on the social networking site.

Social networking sites as Internet form first, then will have as the inherent law of network service model, so first we from the perspective of network service model to analyze social networking sites.

Due to many factors such as social, economic and technology influence each other, every time the Internet will have a new service mode, so far, the Internet in general has experienced four stages:

That is, the network editor presents the content to the user after the content is sorted out. The successful representative of this stage is yahoo!, which represents sohu, sina and netease in China. Its network service logic is as follows:

With the explosive growth of the Internet information, human editors portal mode gradually cannot meet the demand of users, and search into the second stage, from the beginning of the search on the Internet have appeared, but this was the only one phase produced the biggest winner Google, domestic on behalf of the site is baidu. Its network service logic is like the right picture.

In portal mode of professional web editor or search phase search technology is still flawed, and the former is speculation about our requirements and then try to meet this demand, search is we input keywords and then the computer returned and keywords relevant results, they can help us to "discover" that we're looking for may have anything you don't know. In the third stage, we find the information we need through the connections between people. So the community, group, BBS and other concepts were born. In these websites, people can according to some topics of common interest in the total interaction, Internet users from the information the receiver into a builder and disseminator, from the audience into the main body, a new type of Internet service from individual to community model.

With the increasing maturity of Internet users, this kind of web page is not enough for users, users and the service mode that follow the content. They are eager to express themselves more fully on the Internet. The pursuit of a more "practical" and "real" application experience, eager to combines the virtual network and real society, under the requirements of this application, the fourth stage of the network service mode represented by SNS appeared. Each user radiates a private, trusted network of communication. Network users not only contribute content and communication content, but also provide links and browsing paths between these contents, and the network is more social. The development of network service pattern can be seen above:

Network externalities theory is one of the important basis of two-sided market theory, the so-called "network externalities" characteristics of the market or industry is refers to the consumers in the market can benefit from more similar consumer, focuses on network value as the network scale and the increasing number of phenomenon.

Manufacturers must build or connect to a larger network in order to gain advantages in the competition. Manufacturers can gain a favorable position in market competition by building and extending service network. Users only access to a larger network can realize the maximization of the value because the expanding with the increase of users and network groups, users can use the network to the mutual coordination and cooperation, thus forming a union based on information network, the sharing of resources, scale economy and scope economy.

As the network carrying mode of people's social interaction, social network has extremely strong direct network externality. The willingness of users to join a social network has a positive correlation with the total number of users on the site. The larger the number of users, the more likely users are to build social connections, and the greater the willingness and willingness of users to join the network, the more typical social networking sites such as facebook and QQ are.

Network externality is the externality of demand side. Using social network analysis established by SNS, from the perspective of users, if there are only a few users in the network, they can only communicate information and use experience with a limited number of people. With the increase of number of users, the range of information and experience exchange and the chance to expand, not only new personal gain higher utility, all users may be obtained from the expanding of network size larger value, thus users achieve economies of scale. As you can see, the network consumer demand behavior influence each other, depend on each other, so consumers expectations of products in the formation of network and network have important influence, the value of it is the important source of network externalities.

In addition, from the perspective of SNS operator, with the increase of user scale, the high initial investment will be compensated, and the average cost will be reduced, so as to realize the scale economy of the operator. The demand side economies of scale and combine suppliers' economies of scale, the result produced the "dual function" : the growth of the demand is to reduce the cost of suppliers, and make our products more attractive to other users, so as to further accelerate the growth of the demand, the result is super positive feedback, positive feedback will lead to the speeding development of the industry and market.

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