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留学生作业代写:The meaning of enterprise culture

2018-01-23 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- The meaning of enterprise culture,供大家参考学习,这篇论文讨论了企业文化涵义。企业文化是20世纪80年代以来企业管理科学理论丛林中分化出来的一个新理论。企业文化是指在一定历史条件下,企业在生产经营和管理活动中所创造的具有本企业特色的精神财富及其物质形态。从国外一些对企业文化特不同认识的著名经济学家的相关论著中点可以发现一个共同的特点:企业文化的核心在于企业特色精神,这种精神通常以信仰或宗旨的形式表现出来。

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With the gradual deepening of China's reform and opening-up, China's socialist market economy has been more fully developed, which undoubtedly to the most important acts as the market for enterprises to bring great development opportunities, and its economic system and the reform of the administrative system has greatly stimulated the vitality of enterprises. After joining the World Trade Organization, as the whole country is further integrated into the international trend, if Chinese enterprises want to develop and build their position in the competition of the commercial market, they can win the profit and reputation in the international market, besides the advanced equipment, the original technology and the advanced Management system and efficient organization, We should also pay attention to the effect of enterprise culture in production and operation, especially in the national strategy of State supply side reform, which can promote the enterprise transformation. As a big enterprise with future development, its products?? It is excellent, its after-sales service should be satisfactory, its corporate culture is bound to be strong and unique.

Corporate culture is a new theory that has been differentiated in the forest management science theory since the 1980s. It originated in the United States, his representative is Tereus, a professor at Harvard University's Institute of Education and Steele, a consultant with the prestigious consultancy, Alan Kennedy, who co-authored the book "Corporate Culture", for the first time to elaborate on the valuable intangible assets that all business organizations should have in corporate culture. After the publication of the book is the best-selling management books, and even the industry as the 80 's most influential 10 of the Book of Management, on the then and future development of enterprise management has had a far-reaching impact. Thus, the new concept of "corporate culture" began to come into our life and work. Just as ordinary people as individuals have a spirit and physical union, corporate culture began as a business organization, the spirit of institutional reflection, and constantly guide its operation practice, in the "corporate culture" after the popular 20 or 30 years, the formation of a group of well-known in the world, a wide range of, the value of astonishing, Big companies, big corporations and big consortia with distinct ideas but different characteristics. If the United States has made a contribution to the concept of corporate culture and theoretical development, then the practice of corporate culture is mainly in Japan to achieve the world's attention to the results. After the end of World War II, the defeated Japan had no political, economy, military, technology, resources and many other advantages of the situation, the introduction of the United States advanced science and technology and management system, but also the Eastern traditional culture and the characteristics of the nation, formed a set of loyalty, filial piety, obedience and wisdom as the core of the value system, After a long period of imperceptible influence, it has formed the enterprise culture with the core content of cultivating staff's spiritual and cultural quality, which provides a strong spiritual pillar for Japan's postwar economic take-off. And as the first economic power of the United States, after the impact of Japan's highly competitive, the Japanese enterprises have been studied, and realized that: without the values and beliefs, including the strong corporate culture, no more sophisticated means of operation can not be successful. "The Future of Enterprise" in the book directly put forward the "key is culture, not economic policy," the strategic slogan, the corporate culture as the basis for the survival of enterprises, the development of power, behavior norms, the core of success. In this way, since the late 1970s, corporate culture has become a thriving in the United States, popular in the world a new trend of enterprise management.

What is the corporate culture? Scholars on corporate culture have a wide range of understanding and summary, the prevailing view is that the enterprise culture refers to a certain historical conditions, enterprises in the production and management activities of the creation of the enterprise characteristics of the spiritual wealth and its material form. Some of the famous economists who have different knowledge of corporate culture in foreign countries can find a common characteristic: the core of corporate culture lies in the spirit of enterprise characteristic, which is usually manifested in the form of faith or purpose. For example, General Electric Company of the United States summed up the spirit of enterprise characteristics: "Progress is our most important product." DuPont boils down to: "Provide better things through chemistry for a better life." "This core characteristics of the spirit once conceived into a corporate culture will be rooted in the inner culture of employees, no need to remind the professional consciousness, to constrain the premise of the entrepreneurial freedom and the good for the sake of customers." For the composition of corporate culture, Chinese scholars usually think of the enterprise spirit, enterprise style, corporate image of the three parts, while the American scholars believe that the elements of corporate culture mainly include values, corporate environment, heroes, ritual ceremonies and as a carrier of the cultural network, the two views seem very different, But the careful study of each other is interlinked and connected, enterprise spirit with cultural network transmission will be difficult to produce a huge power, business style contains the choice of values, corporate image also needs enterprise environment, hero characters, ritual as a carrier of performance. The Chinese and American scholars ' understanding of the corporate culture is only different, while US scholars pay more attention to the micro-cognition of corporate culture, while the scholars of China have highlighted the macro. Based on the Chinese psychological identity and thinking habits, we intend to discuss the connotation of enterprise culture from three aspects of enterprise spirit, enterprise style and corporate image.

The culture includes the material level, the system level and the spiritual level three parts, the enterprise spirit is the enterprise culture spirit level, is presents the ideology the value, the belief and the behavior criterion, it manifests in the Enterprise management philosophy, the purpose, the policy, the goal and so on. The outstanding entrepreneur has the important function to the enterprise spirit Formation, uses the American Scholar's argument, is the heroic character value in the business organization level enlargement. Because the enterprise spirit of the main body does not exist among the employees, it depends on the motto of the entrepreneur, that is, the value of the enterprise development, when the entrepreneur to instill this concept into the hearts of every employee, once the employees accept this spirit, it will be as a kind of work power, thus promoting the development This kind of spiritual impetus will become a kind of cohesion, become the core part of enterprise culture. "The rapid development of Taiwan's economy is the result of the promising of all my colleagues and the spirit of self-improvement," wrote Professor Kao in his book "Taiwan's Economic history". They take their own shoulders, to self-reliance and integrity of the Confucian cultural spirit, to give Taiwan economy to start power. "Overview of the development process of Chinese enterprises for several decades, the emergence of many national brands, but also the disappearance of a large number of" old "brand, from the reasons, there are technological upgrading, market value orientation of the transformation and competition in the natural elimination of a variety of factors, but from a deep analysis of the pursuit of a certain kind of enterprises behind the rise and death, Entrepreneurial spirit is also experiencing vitality and exhaustion. Talking about the history of Chinese enterprises, especially the development path of more than 60 years since the founding of the PRC, we will emerge such a change picture: In the 50 's to 80 's, China's state-owned enterprises are the single largest gold development period, the middle of 90 to the beginning of this century is the state-owned enterprise restructuring and Then go through a group of powerful state-owned enterprises, provinces and cities and the private enterprise pillars period. Our thinking is, how to view the 90 period of the state-owned enterprises in the bankruptcy of the collapse of the "pain"? How to understand the state-owned or private and even foreign capital of the emergence of new enterprises, growth and even dominate the world? On the first question, the Scholars ' general view is that this is the inevitable result of China's comprehensive transformation from closed to open, from plan to market and from administrative instruction management to competition. On the second question, the general view is that Chinese enterprises in the system, technology, efficiency, organizational structure and governance level of the results of innovation, leading enterprises are more in this field to do better and deeper breakthroughs. But these realizations ignore the vital issue of corporate culture. In addition to the linkage between the factors mentioned above, the loss and reshaping, injection and return of enterprise Spirit are the hidden motives of Chinese enterprises ' sinking and rejuvenation. Why did the travails of state-owned enterprises decline in the late 90 rather than earlier or postponed? The reason is that the state-owned enterprises in the past does not have a real sense of enterprise spirit, the 80 's state-owned enterprises before the energy and the goal of the production of the political significance of the encapsulation and coverage, and once the social and economic development back to normal, political from the economic field gradually subsided, This actually makes a considerable number of state-owned enterprises in the spiritual power level in the blank state, coupled with the rapid market competition, and experience, technical, capital, management and even psychological aspects of the lack of preparation, and eventually become an era of sacrifice. In addition to the technological level, research and development ability and capital strength, the newly rising enterprises in this century attach great importance to the cultivation of enterprise culture. We are clearly better able to see them more normative and institutionalized in terms of organizational structure and management, at the same time we can feel the new changes are aware of this kind of successful rise of the enterprise, in addition to the profits earned in the market to give its employees a generous return, but also actively to create a corporate culture belonging to the entrepreneurial spirit, In order to further the cohesion of employees and business managers, by enhancing their sense of belonging and loyalty to the enterprise, to a greater extent motivate them to strive for corporate goals and personal goals, pioneering and innovative.

The middle layer of corporate culture of enterprise style is the work way, social mode, strain way and so on, which are cultivated by the practice of the system. But the cultivation of enterprise style can not ignore an important link, that is, the enterprise style and its core characters-business managers close relationship. If only look at the enterprise staff level, do not pay attention to the entrepreneur's own problems, this will exclude the entrepreneur's understanding, not only the level is reversed, but also to the corporate culture is not appropriate to understand the composition. A good entrepreneurial style is bound to become a model of subordinates, and then the formation of corporate culture. If the entrepreneur is the bureaucratic practitioner, then this enterprise's style and the enterprise culture which has been deduced from this is unfavorable to the production development. A survey of nearly 2000 state-owned enterprises in China that have failed due to mismanagement has been revealed by relevant institutions and people. There are many factors that lead to the failure of business, such as the fluctuation of the overall economic market, the strategic positioning of the target market, the debt defaults of the affiliated enterprises, etc., which make the enterprise go into decay, but subdivide, About Two-thirds of the enterprises bankruptcy in addition to the macro-ripple of the market environment, but mainly because of the lack of corporate leadership, the style of bad habits caused. In terms of state-owned enterprises, in addition to the lack of efficient market changes to make rapid response to the system and the complex, bloated personnel organization structure is the market competition in the two short boards, some leaders lack of enterprise, dare not undertake the market development process of risk responsibility, outworn, conservative "official standard" The consciousness is the enterprise in the market repeatedly loses the important crux. In view of the drastic reform of the state-owned enterprises and the successive governments ' reform to the state-owned enterprises in China since the 90's, this kind of comprehensive, systematic and coherent enterprise reform is not only reshaping the modern enterprise of China from the institutional and structural level, It is to reconstruct the new enterprise culture which accords with the needs of the times and the need of competition from the target of the market subject.

Japanese Panasonic Sinzhihi in his business in the years, all the time thinking should be "daily innovation", he has always been a persistent, not yielding strength, to motivate employees to keep up with the trend of the times of change, to explore and innovate. He used his own jumping-inspired youthful vigor, infected all the practitioners, driving their thinking and entrepreneurs, both to a younger direction, which will make every aspect of business activities vibrant. Similarly, the founding of Huawei, China's most prestigious electronics and communications equipment maker, is human Ren, in the course of 30 years of wind and rain is a kind of hard work, tough spirit, wholeheartedly put into it, and strive to seize every historical opportunity to forge ahead, Huawei's every employee for the infection, so as to form a practical and efficient and famous "Wolf culture", "Overtime culture", "customer first value-oriented" culture. It is this in the outside world seems to be cruel but also stunning, Huawei culture scene, the Huawei by a small unknown company to create a today's reputation of the communications network of the "aircraft carrier", finally exchanged clouds open fog, rosy clouds full of rich fruit. From the above two cases, the leaders themselves must have a good style, in order to do a good job in the style of enterprise, will produce a better corporate culture.

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