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留学生作业代写:Factors affecting the purchase of packaging

2017-12-22 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Factors affecting the purchase of packaging,供大家参考学习,这篇论文讨论了包装影响购买的因素。产品包装是在销售过程中是一个营销者的角色,它作为一个售货员的投射来介绍产品的目的,功能性等。消费者选择某一种包装或者是由他的经济所决定,或者是由于包装使用的方便性等。包装的材料、尺寸、外观设计和扩展功能都影响着产品的营销策略及品牌形象,诱导消费者,左右消费者的购买行为。

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Consumers choose a kind of packaging is determined by his economy, or because of the convenience of packaging use. Consumer understanding of the product can be obtained from the packaging materials, different types of material products packaging will increase or reduce consumer awareness of the value and relative status of the product. Packaging can provide aesthetic and secondary use of the function.

Product packaging is in the sales process is a marketer's role, it as a salesman projection to introduce the product's purpose, functionality and so on. The consumer chooses a kind of packing or is decided by his economy, or because of the convenience of the packing use. Packaging materials are affecting consumer buying decisions.

A wrapper can be defined as one or more components held by a container that has a closed function. Materials of any nature can be used to create a wrapper. Selecting a material's packaging is based on whether it can complete the basic function of the packaging.

The main function of packaging is to enable the goods from the producers to consumers in the process of protection, easy to circulate. Products from production to sales to go through trucks, elevators, pallets and so on, but also through a lot of procedures, such as transport, mechanical processing, warehousing. This may be affected by shock vibration, compression stacking, packaging material selection is particularly important, and consumers intuitively feel the packaging materials to determine whether the packaging can play a protective effect on the product.

The packaging of these two main functions are done better will affect the choice of consumers. In the case of plastic bags, many respondents thought that plastic bags would be a one-time-use package and could not protect the food, and once the plastic bag was open, a potential good food disappeared, and if you wanted to take it to a picnic or travel would not be possible.

Consumer understanding of the product can be obtained from the packaging materials, different types of material products packaging will increase or reduce consumer awareness of the value and relative status of the product. Glass is generally considered to hold high quality products. Drinks in a plastic container can be seen as an economic option because plastic is often considered a cheap material and drinks are considered high quality in glass containers.

The price of a product will certainly affect the consumer's decision to buy. Higher-cost consumers have greater latitude in their attempts at new products, with lower-cost consumers buying smaller groceries due to low cash reserves and limited storage capacity. The packing size helps to control the price of the product and makes consumers think it is more economical.

Coca-Cola is a iconic global brand that is considered a luxury when it comes to developing countries such as the Philippines. In order to achieve greater market penetration, to enter the lower socioeconomic groups, Coca-Cola began in the Philippines to introduce smaller unit packaging, the introduction of ml glass bottles, said this is sakto, meaning "just". This strategy has proved very successful. This led to a widely circulated joke that Sakto was a poor man's drink because it was a drink they could "just" afford.

The packing size not only affects the price but also facilitates the consumer's use. The use of the share of the packaging to provide consumers with convenience, which is widely used in food, medicine, hardware, daily necessities and so on. American Anfamil infant formula, canned milk powder is just one weeks dosage, milk powder is always in a fresh state. The bar formula is used for one time, and it is convenient to flush the milk powder outdoors. Three is divided into a small bag, is the amount of the baby to stay outdoors for a day. Such a measurement design in the consumer every time the use will be greatly benefited, each time the use will affect the consumer next purchase decision. The size of the product will undoubtedly increase the purchase rate of the product.

Packaging design includes the design of packaging, color, text, graphics and so on. A good design can attract consumers ' attention on the store shelves and further understand the product itself.

The color of the package will attract consumers. Women prefer soft colors such as light blue and pink, and men are preferably blue and green. Color contains symbolic meaning, red is the color of ambition and desire, darker color associated with quality, elegance. Bohr toilet cleaner from pale blue and green packaging into white letters in a dark background, projecting a "stronger and cleaner" image, as opposed to the original color, is defined as a micro-effect, and the color changes make the product impressive, increasing sales by 40%.

Graphic text in the packaging on the one hand is the display of information, company and product information can be understood through the packaging label. On the other hand, graphic text is also the product of brand building, strong brand identity can enhance the brand image and increase sales. Good packaging appearance to consumer product information at the same time at the psychological level to create emotions to enable consumers to product positioning.

In addition to storing the basic functions of protecting and transporting products, packaging can provide additional functionality. Packaging can serve as a service function of the product, with the development of technology packaging can provide more and more functions. The use of reusable sealed caps provides food storage and portability in the packaging. Safety characteristics of packaging, such as child safety packaging helps prevent children from eating harmful substances. Packaging can provide aesthetic and secondary use of the function. A higher-tasting package can be appreciated as a handicraft. Easy to open again and again sealed packaging can be used for secondary storage and so on. Some children's food packaging can be used as a toy when finished.

Packaging as a product of the first image in front of consumers, and people's consumption behavior is closely related. Study the factors affecting the purchase of packaging and constantly develop new forms of packaging design, occupy the market's active position. Packaging materials, size, design and expansion of the function are affecting the product's marketing strategy and brand image, inducing consumers, consumer buying behavior.

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