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留学生作业代写:The Marketing

2017-12-08 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- The Marketing,供大家参考学习,这篇论文讨论了市场营销。二战后,经济由战时经济转变为民营经济。战后经济复苏和科技革命,促进了西方国家经济的高速发展,极大地影响了市场营销。市场营销的“潜在需求”转化为市场概念。每一个为了确保通过交流实现消费者的需求和一切活动,进入市场营销研究范围。

Marketing,市场营销,essay代写,paper代写,美国作业代写

A, learning goal and requirements

Through this learn, should be proficient in marketing and its relevant concepts; Understand the development of the discipline of process; Master marketing in the I

The development of the kingdom; Into the course of the research content and research methods.

Second, learning key content

(a) the market marketing and related concepts

1. The market

In daily life, people used to market as the place of business will be, this is a market concept of time and space. Economists from reveals economic substance put forward the concept of the market and thinks that the market is a commodity economy category. The market is social division of labor and goods production product, is the commodity internal contradictions performance; Is supply and demand; Is the sum total of the Commodity Exchange relationship; By exchanging the reflected the relationship between the people. Management experts from the exchange activities on concrete and its operation rules to the knowledge of market, thinks that the market is recognized in both the supply and the demand of certain conditions of goods or services exchange activities.

The market for comprehensive and extended simple concept, can get to market more complete understanding:

(1) the market is based on social division of labor and goods production on the basis of the exchange relationship.

(2) the reality the formation of the market to some basic conditions. Including: consumers (users) party need or desire exist; The Spring Festival property market is pale as soon as poss Existence by another party provides consumers (users) can meet the demand of the product or service; To have contributed to the two parties to exchange trading conditions.

(3) the development of the market is a by consumer (buyer) to decide, and by the producers (the seller) promote dynamic process.

2. Marketing

Domestic and overseas scholars to marketing already have hundreds of definition, the understanding of the business is different. Famous marketing scientist professor Philip p.m. is defined as the market marketing is a people and groups with others by creating and exchanging products and value in order to meet the needs and desires of a social process and the management process. Accordingly, can will market the marketing concept specific concluded to the points:

(1) the market marketing is the ultimate goal is "meet the needs and desires.

(2) "exchange" is the core of the market marketing, exchange process is an active and actively looking for opportunities to meet the needs and desires of the social process and the management process.

(3) can exchange process smoothly, depending on the product and the value creation marketers meet customer needs and degree of exchange process management level.

3. Other related concepts

Mainly has: needs, desires, and demand; Products; Utility, expenses and satisfied; Exchange, trading and relationship; Marketer.

(2) the emergence and development of marketing

Market marketing in the 20th century was built in the early American, then spread to Europe, Japan and other countries, in practice, developing and perfecting.

1. The market marketing formation stage

Its formation stage at about 1900 in 1930 to in. But until the twentieth century, before the market marketing has not been formed an independent discipline. In the nineteenth century, along with the development of capitalist economy, the contradiction of capitalism is acute. The economic crisis erupted repeatedly, forcing companies are increasingly concerned product sales, leave no stone unturned to cope with competition, and in practice continuously explore the market operation of the law. By the turn of the century, the world major capitalist countries have completed the industrial revolution, the free competition to a monopoly capitalism transition. Monopolies accelerate the capital accumulation and focus, make the production scale. This period, to improve labor productivity Taylor for the major objective of the "scientific www.liuxuelw.com  management" theory, method arises at the historic moment, been universally acknowledged. Some large enterprises to carry out scientific management, the result of the product is increasing rapidly, requirement of circulation field have greater impact on relatively narrow market has more sophisticated operation. At the same time, the development of science and technology, also make the enterprise internal planning and organization become more in neat formation, which may using modern survey research methods, predicted the market trend, make effective production plan and sales plan, control and regulate the market sales. In this objective need and possibility, under the condition of market marketing as an independent business management discipline was born.

2. Marketing stage of development

Market marketing stage of development about from the 1930 s to the second world war.

1929-1933 years of economic crisis, shocked the whole capitalist world. Excessive production, sales difficulties, has been a direct threat to the enterprise survival. Since the 1930 s, major capitalist countries obviously into the market demand of buyer's market. At this time, the business community is widely concerned about the primary problem is not to expand production and reduce the cost, but how to sell products. In order to fight for the market, solve problem product realization, entrepreneurs are paying attention to the market research, puts forward "to create needs" slogan, committed to expanding market and in practice accumulated a wealth of information and experience. At the same time, the market marketing research on large scale.

In 1937, the United States national marketing and advertising teachers association and the American market marketing to learn of the American market merger now marketing society (AMA). The academy in the United States set up dozens of branch, engaged in marketing research and marketing personnel training, publishing market marketing and marketing research issue, on marketing played an important role. The second world war, the market marketing get rapid development, and in the enterprise management practice widely used.

3. The market marketing of "revolution" stage

The 1950 s to the present day for market marketing of "revolution" stage.

After world war two, the economies into civil economy by wartime economy. Post-war economic recovery and scientific technology revolution, and promote the rapid economic development of western countries. This time, the market marketing has changed a lot. Many market marketing scholar after intensive research, puts forward a series of new ideas. One of them is to the "potential demand" into the market concept, namely the past to market "is between seller and buyer the product or service of the exchange" old ideas, development as a "market is the seller to the buyer to realize its reality and potential demand of any activity". So every in order to ensure that through the exchange realize consumer demand (including realistic demand and potential requirements) and all activities, into the market marketing research scope. It also requires the enterprise will of the traditional "production a market" relationship upside down, is by the end of the market production process, on the starting point of the production process. In that case, there is fundamentally solve the enterprise must according to the market demand to organize production and other business activities, to establish the consumers as the center and not with producers are the center of the idea problem. The new concept of marketing in the basic guiding thought of the change, in western called marketing a "revolution".

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