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留学生作业代写:Color in logo design

2017-10-10 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Color in logo design,供大家参考学习,这篇论文讨论了标志设计中的色彩。标志设计中的色彩搭配,关系到一个标志成功与否,给人的视觉形象是否直观,能真实的表达设计意图,让观者能明确的识别与记忆。在设计标志时,要正确的认识到色彩的重要性,如何来对标志进行色彩的搭配,让标志具有视觉呈现,又能让人直观的记忆,取得良好的效果。

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Logo design of color collocation, related to a sign of success or not, give the visual image is intuitive, can true expression of design intent, so that the viewer can clearly identify and memory. In the design of the logo, to correctly recognize the importance of color, how to match the logo color, so that the logo has visual presentation, but also to make people intuitive memory, to achieve good results.

Many people in the design of the logo, the shape of the very perfect, special, and in the choice of which color can express the meaning of the logo, but do not know how to do the color matching, should be used in a color, two colors or a variety of colors, very dazed. A symbol is the external image of an enterprise, is the foreign exchange, negotiation, recognition of the symbolic language, the expression of the enterprise's cultural connotations, has its unique form and potential implication, logo on the viability and competitiveness of enterprises can be imagined. So how to match the color of the logo?

Good logo, need excellent creativity. As a designer, without creativity, can not do a good design, creativity is everywhere, a certain item, a person, a certain thing, a certain sentence and so on, may give the designer's mind to inspire, to get creative.

Logo standard color, when the enterprise to shape a unique corporate image determined by a particular color or a group of color system, the use of all visual communication design of the media, through color-specific sensory stimulation and psychological response to express the business philosophy and product service characteristics. General company visual image system, such as advertising, publicity commonly used in shop strokes, trademarks, badges, mascot logo and other needs a highly consistent visual image, including patterns, text, color and so on. So in the design logo is the need to accurately express color, which is to identify the meaning of standard colors.

Although many people can recognize the color, but the language of a limited variety of colors, and the color recognition between people is very different. And any color can be mixed by the base color according to different proportions, so the introduction of the base value of the numerical expression, such as RGB system, CMYK system, etc., by determining the proportion of the base color to accurately express a color.

Standard color is also used to identify the standard color card as the basis for the design and control of the test. Standard color card system also has a variety of, such as Pantone color Card, Munsell color card.

Logo color matching with other packaging design, DM single design and other color collocation is a bit different, its color collocation is relatively single, there will not be many kinds of color at the same time, single also have common, basic color collocation theory is the same, the main color collocation has the same color collocation, similar color collocation, contrasting color collocation.

It is the most prudent and conservative way of color collocation in the logo design. This method can constitute a simple, natural background, calm mood, have a comfortable feeling the whole color layout is calm, lively and spiritual. Like the Coca-Cola logo, it is the use of red as a symbol of the standard color, in the red background printed on the white Spencer body cursive "cola" words, in the red background, a kind of leisurely beat of the state, cursive script gives a coherent, streamline and elegant sense. Red and white, with the color of the traditional, appear quaint, elegant and without vitality.

Many big brand logos are used with the same color, such as Adidas, BMW cars, the United States, Mrs. Le, combo and so on, the effect of the same color is easier to identify and memory.

The so-called proximity color, that is, in the color band in a neighboring color, such as green and blue, red and yellow are adjacent to each other color. The proximity color is often between you and me, I have you. For example: Vermilion and orange yellow, vermilion red mainly, there is a small amount of yellow, orange yellow to yellow, there is a little red, although they have a great difference in hue, but in the visual is relatively close. In the color wheel, all colors within the 90-degree range belong to the adjacent color range. The neighboring color generally has two ranges, the green Blue Violet's neighboring color mostly is in the cool color range, the red yellow orange in the warm range. Adjacent color collocation is characterized by relatively comfortable and stable. such as the McDonald's logo is adjacent to the color collocation, red and orange harmony tones let people have the desire to eat.

Contrasting color collocation is the most conspicuous, the most vivid, but at the same time is difficult to master the color collocation method. Bold use contrast color collocation, can make the sign to produce the astonishing dramatic effect, the style is different, usually has the excitement, the cheerful, the spirit, the vivid effect. The more successful sign color collocation case has Haikou public transport group's mark Color, is the use of green and red, green occupies a large area, and red area is small, so the general contrast color collocation, the proportion is very important, if use this color collocation method, must consider good contrast between color ratio, although the recognition is strong, But to match well also has certain challenge.

Therefore, in the logo color collocation, regardless of which color collocation method is used, have to consider the color and color of the interaction between, will produce a different effect with a single color, such as light is often not bright, but with strong color collocation, will become lively and more gorgeous, adjacent to the use of color, its mutual influence more obvious.

The basic principle of color collocation is that a strong or prominent color is not used much, with a small number of strong colors and lighter color collocation appears very lively, very lively, but if the proportion in turn, will make the sign of oppression, the same color use of large or small area, the effect will also have a great difference.

In short, the color of the logo is not only a technical work, at the same time it is also an art very strong work. As designers in the design logo in addition to consider the logo itself, but also consider the internal culture of the enterprise, the use of what color to present, people recognize and remember, but also to follow a certain art laws, so as to design a distinctive personality and unique logo.

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