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留学生作业代写:Interactive packaging design Concept

2017-09-22 来源: 51due教员组 类别: Paper范文

下面为大家整理一篇优秀的paper代写范文- Interactive packaging design Concept,供大家参考学习,这篇论文讨论了交互式包装设计理念。消费者在使用产品前,首先接触的就是包装,因此包装设计的水平直接影响到产品在消费者心目中的地位和形象。影响消费者行为的交互式包装可以从人们的感官入手,利用嗅觉,触觉,视觉等多重感官对消费者进行全方位的立体信息轰炸,以增强商品在销售时的竞争力,提高商品对消费者的吸引力。

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Interactive packaging, which includes sensory packaging, functional packaging and smart packaging, this concept makes packaging design beyond just improving the image effect of the category, but become part of the product, even the product itself. Packaging is the key to the success of the sale of goods, but also the direction of future market investment.

From a user's perspective, interactive design is a technology that makes the product easy to use, effective and enjoyable, and is dedicated to understanding the target users and their expectations, understanding the behavior of the user when interacting with the product, and understanding the psychological and behavioral characteristics of the person. At the same time, it includes an understanding of the various effective ways to interact and enhance and expand them. Interactive design also involves multiple disciplines, as well as communication with multiple-field backgrounds.

Functional packaging is a scientific method for solving packaging problems related to content objects. An example of a functional packaging is the antiseptic nature of the liquid packaging box, which can be used to keep perishable products longer, for example, by adding a special lid to the fruit juice box and doing hot sealing to extend the fruit juice shelf life and taste. Another example of functional packaging is to eliminate some of the product's own defects and design the packaging box. If an accessory is attached to the box to exclude odor and gas from the product, the packaging add-on can also prolong the shelf life of the product and keep the product fresh. Functional packaging can effectively prevent the contents of interference, play a role in maintaining, such as the use of shrink film packaging drugs.

Sensory packaging allows consumers to have an intuitive sense of the packaging product, such as tactile, visual or olfactory. The previously mentioned functional packaging is primarily used to protect the contents of the package inside without losing any value, while the sensory packaging mentioned here is primarily to build an external overall sensation, such as odor, texture structure and visual effects. For example, some sensory packaging to extract the odor of internal products to attract guests, such as toast, barbecue, chocolate or fruit odor, the extracted odor is fused in the adhesive or paint, so that the entire packaging is full of seductive flavor. In this way, a link can be established between the product and the consumer. Another purpose of the sensory packaging is to maintain the integrity of the product.

Smart packaging can contain a large amount of product information inside the package, combining labeling and monitoring systems to form an extended tracking system for checking product data. The sequence of monitoring includes printing color detection, as well as advanced quality tracking information provided by computer chips. Smart packaging through the internal sensor components or advanced barcode and trademark information system, and the use of sensory packaging and functional packaging principles to track monitoring products. Using UV and EB inks can effectively avoid the distortion of bar code, for more accurate data detection, you can also use data chips or micro-point detection system for control. Intelligent packaging mainly used to detect the packaging structure or material deviation field.

Packaging to people-oriented. People as the ultimate concern in the design process is the fundamental goal of interactive packaging design. In order to achieve this goal, our packaging design should be human-centric. That is to say, designers must put people in the center of the design process, not technology. Many designers have long been engaged in packaging design, he understands the correct use of any kind of packaging, but he generally does not consider the first contact with such packaging of the person will be what kind of situation. Therefore, let the consumer directly participate in the packaging design process, at any time to our design evaluation, timely detection of design problems, and in the first time to carry out targeted correction and criticism, is an important means to achieve interactive packaging design.

The behavior in the interactive packaging design refers to any behavior that has a relationship with the packaging. Packaging designers always have to consider a lot of behavior, for the manufacturers, to consider the cost of packaging materials, packaging for the protection of goods, packaging goods when the efficiency of production, packaging how to transport to sales and other acts; For sellers, designers should consider the goods on the shelves when the packaging behavior; To consider how to buy goods before packaging how to attract consumers, buy goods after the purchase of goods home and the use of goods after packaging feedback behavior.

Consumers before the use of products, the first contact is packaging, so the level of packaging design directly affect the product in the minds of consumers and image. The Interactive society packaging, which influences consumer behavior, can start with the senses of people, use the senses of smell, touch and vision to bombard consumers with a full range of three-dimensional information, in order to enhance the competitiveness of goods in sales and to enhance the attractiveness of goods to consumers. For example, France's "CD" perfume advertising, sellers put perfume in the magazine printing perfume ads on that page, when the consumer turned to this page, CD perfume taste on the pavement, so that the reader personally experience the charm of this perfume, directly caused by consumers desire to buy. This is the typical case of interactive packaging design affecting consumer buying behavior.

Any packaging should be subject to the constraints of the use of the product environment, so in the process of packaging design must focus on the impact of the use of the environment on the packaging, different use of the environment should be matched with different packaging strategies, targeted, purposeful to the local conditions for packaging design. For example, the packaging of coffee, while requiring the protection of packaged products, also need to achieve a good visual effect, to reflect the coffee represents the elegant, noble, romantic petty bourgeoisie, so that consumers in the purchase of the coffee, as long as it is seen in the packaging, has experienced the special feeling brought about by coffee. But if the packaging is a bearing, then its packaging requirements are very good protection bearings, and can be easily transported, its packaging visual effect is in a secondary position.

Another task of the designer is to materialize the new technology and apply the new technology to large-scale industrial production, so that it is widely popularized and applied. The application of new technology can inspire designers to create inspiration, to make packaging design more excellent, is to make excellent packaging design shortcuts. The progress of technology is the change of the value concept of the Society to guide the consumer's consumption direction. Therefore, how to apply the new technology to packaging design is also one of the problems faced by packaging designers.

The concept of interaction design is applied to packaging design, and is still in the initial stage of exploration. From a designer's point of view, this article on the interactive packaging design usability, the principles of ease of use and the need to consider the human, human behavior, packaging use of the scene and packaging in the integration of the technology and other factors, from a number of angles, put forward some insights, the hope that the development of interactive packaging design can play a positive role in promoting.

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