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The Green Movement

2020-08-10 来源: 51Due教员组 类别: Report范文

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下面为大家整理一篇优秀的essay代写范文 -- The Green Movement,文章讲述绿色运动“拥抱绿色生活”(净1.)以及环境友好。运动发起的那些“绿色措施”肯定会增强人们保护环境,生活更健康的意识。实际上,本文提出的三个问题可以分为三个方面,从而从三个角度找到绿色运动的理由:商业主义或企业的进步,消费者的利益以及社会的利益。这三个方面实际上对应于“绿色欺骗(Parker)”的原因和解决方案。

 

The Green Movement

Green movement, as is described, “embraces living green” (Net. 1.) as well as environment-friendliness. Those “green measures” initiated by the movement will surely promote people’s consciousness of protecting environment and living a healthier life. In fact, the three questions proposed in the article can be classified into three aspects, thus finding the rationale for green movement from three perspectives: for the progress of commercialism or enterprises, for the benefit of consumers, and for the benefit of society. These three aspects actually correspond to the causes and solutions of “green deception (Parker)”.

In recent years, the market has seen a lot of deceptive advertising in concern with green products, for which the most essential reason is that the wording “green product” tends to be quite a vague notion for many people. Enterprises might well misuse the green trademark in various ways. The most explicit one is to take the liberty of using counterfeit trademark to deceive consumers or label several products with one single authorized trademark, which is a brazenly violation of law. However, what is emphasized here is a more covert one---one that might “legally” misguide consumers by playing word games in their advertisement, claiming that their products are “green and organic”. At the same time, consumers who worship the wording “green products” but have little knowledge of the eligibility criteria are ready to downplay the need for checking labels on the package. Besides, the government and market have done little in popularizing the notion of green movement. For many citizens, it is from commercial advertisement, rather than from government’s propaganda, that they first hear of green movement in production.

“Green Movement” is expected to not only set the right standard of  the “green” notion, but also to increase customers’ confidence in this type of food and other products. Commercially speaking, just as the article Buying Into the Green Movement (Net. 1.) suggests, it bears customers’ strong need of healthy vegetables, fruits, meat and other materials, so this market is always on the rise. From a consumer’s perspective, the green notion stands for a sustainable elegant life which also carries on the responsibility of environmental protection. It’s a vital stage that they contribute to the Earth that has nourished them generously.

In order to answer to these problems, solutions also correspondingly fall into three categories. To start with, enterprises ought to establish a sense of fair completion, trying to produce qualified products and then compete for the permission to use green trademarks. Next, consumers need to learn of the notion of green products in a detailed way and acquire the skill of distinguishing between authorized and counterfeit ones. As for the government, a more sophisticated market system should be established, with honest enterprises being awarded and insidious producers punished, which requires a systematic law on the supervision of the green products. In addition, it also shoulders the responsibility of popularizing the right knowledge of green movement. In this way, an increasing attention on “green living” will sweep our world, leading to an environmental-friendly environment in multiple dimensions where people accept a green lifestyle and never stop any efforts to make a better world, no matter what they are, businessmen, polity-makers, officials, students or teachers.

To sum up, by analyzing the reasons resulting in “green deception” and following the measures described above, we can maximize green movement’s value in commercial and consumerist side, and then people will live a true green living.

References Cited:

[1] Parker, M. Green Movement: A National Guide. London: The Nation Ltd, 2004.75.Print.

[2] Net. 1. Buying Into the Green Movement. (Retrieved October 30, 2014 from http://www.nytimes.com/2007/07/01/fashion/01green.html?_r=0)

 

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