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Coca-Cola and Pepsi

2020-07-24 来源: 51Due教员组 类别: Report范文

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下面为大家整理一篇优秀的essay代写范文 -- Coca-Cola and Pepsi,文章讲述尽管可口可乐公司多年来一直是享誉全球的知名公司,并享有很高的声誉和知名度,但它在历史上也曾经历过业务紧张。在1970年代后期,其产品和包装的竞争力越来越弱,由于市场营销和销售及其核心产品的关注减少,他们在越来越多的客户面前失去了优先考虑的地位。取而代之的是,百事可乐以新形象和新品味取代了可口可乐,甚至取代了可口可乐

 

Coca-Cola and Pepsi

Although the Coca-cola is world-renowned company these years with high reputation and popularity , it also once experienced business tension in its history. In the late 1970s, its product and package were being less and less competitive and they were losing priority for more and more customers while opting due to less attention in terms of the marketing and sales and its central product. Instead , Pepsi invade this business,substituting Coca-cola and even holding the main position, with new image and taste.

 

Obviously,  it is the Pepsi that was mainly involved in such case as the main competitor.  Once, they two used to focus on the product ---which might be more smooth and tasty. However, Pepsi breaks the tradition and pays more attention to the customer’s willingness,which would be regarded as a significantly useful method to make a difference. In this way, Pepsi create its special image for their targeted customers to show the different meaning. Therefore, it instil its new attitude and idea----active ,vital and young  into its targeted customer, causing increasingly people join the “Pepsi Generation”.

 

Such losing position of Coke was not groundless but stems from the less attention from top executives. Even though it has created relatively stable status, it did not meet  customer’s requirement as they expect and the product renewing is also not as competitive as other competitors, which causing the customer look for succedaneum.

 

According to the case of Coca-cola, they failed attempt and other competitors ,such as Pepsi, developed dramatically, Coca-cola were facing the business tension in both micro and macro.

 

As the Coca-cola stockholders, they should pay more attention on business tension, because this is direct related to their profits. Most of time, those stockholders are not focus on the immediate interests. They want their products more popular in the long run.

 

The point of view of business tension is very significant. On the one hand, company’s development depend on it. Once one company develop without business tension, they can’t maintain sustainable development. On the other hand, competitors will beyond themselves and seize the market.

 

From my perspective, I will focus on the customer’s real requirement and produce new products to meet their expectation. According to customer’s feedback, I will change the strategy and attract more customer from different group.

 

References

http://dealbook.nytimes.com/2014/08/15/morning-agenda-tension-mounts-over-derivatives/?_php=true&_type=blogs&_r=0

http://www.strategy-business.com/article/00093?pg=all

http://religiousfreedomandbusiness.org/2/category/cocacola16a17d53df/1.html

 

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