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Consumer preferences and behavior

2020-06-19 来源: 51Due教员组 类别: 更多范文

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下面为大家整理一篇优秀的essay代写范文 -- Consumer preferences and behavior,文章讲述消费者的喜好及其行为在未来几年会发生很大变化。在新的营销时代,我们有很多工作要做,以获取发展中市场的优势。本文使用许多有趣的故事和示例来说明作者的观点以及他对营销的考虑。营销具有许多要注意的功能,您需要专注于您的产品,在包装上做到最好,充分利用媒体,并尽一切可能吸引和维持客户。

 

Consumer preferences and behavior

summarize and draw connections between readings

Summarize of Marketing:

Consumers preferences and their behavior change very much in the years to come. In the new era of marketing, we have plenty to do to gain the advantage of the developing market. This paper uses a lot of interesting stories and examples to illustrate the author’s opinion and his consideration about marketing. Marketing has many features to pay attention to, you need to focus on your product, do best on your package, make the best us of the media and try everything you can to attract and sustain your customers.

“Although most human history has been click-free, practically any resident of the industrialized world born after 1980 has never known a world without a pervasive click presence. And it so happens that these technologies dovetail with certain attitudes among contemporary youth.” I think it is very important in this paper. It tries to tell us that smart marketers should capture one kind of need from one kind of specific customers, which means segmentation of the market, what’s more, with time developments, each innovation need to comply with the customers’ needs, which is the most important principle to follow.

Humans’ nature is complicated and we like the comfortable, we enjoy the freedom and we like to follow the fashion. Marketing is so important in the life and market, and need to be attached importance on it. Brand, package, product, celebrity, target customers and their behaviors and the meaning behind the brand and company, they are all important and all they should be collaborated together. Medias also play an important role in the marketing. And the  first story The Coolhunt from Malcolm Gladwell tells many stories about author’s feeling about discovering cool which means coolhunting here and coolhunting stories about the author himself and the characterize here. “You can't convince the late majority that Hush Puppies are cool, because the late majority makes its coolness decisions on the basis of what the early majority is doing, and you can't convince the early majority, because the early majority is looking at the early adopters, and you can't convince the early adopters, because they take their cues from the innovators. The innovators do get their cool ideas from people other than their peers, but the fact is that they are the last people who can be convinced by a marketing campaign that a pair of suède shoes is cool.” It is also a factor to consider when making out a market plan.

2)an example of my own

You know Iphone? The most popular cell phone brand in the world. There is no doubt that it is really expensive for a number of people because at that time normal phones just cost less than its half. However, now, it spread across the world, what is the secret ? I will take my friend and I as an example.

Several years ago, apple company which is leaded by Stephen Jobs research and develop a new system which is totally from other system called IOS.  Until recent years, people realize that it is really rather stable, safe , has almost perfect design in size, color and appearances , and have abundant soft-wares can be used . It is worth the price.

Actually, when facing such a new product, my friend and I felt uncomfortable and unaccustomed. We don't need to download the app. from the official store and we are also very unfamiliar with the system. However, each coin has two sides. We know the beauty and smooth of the system until we use it.Yes , from the first impression, we feel it complicated and difficult to understand, although the design is simple but it is too simple. What's worse, it has many limit-ions for the users like us. The glass appearance of the phone is so weird and maybe vulnerable. But, Apple company predicts all of these troubles. They announced to the world it would be a greatest product and brand all over the world and it really is.

Apple company also underwent heavy trouble in 1990s, confronting with debts and many kinds of products. But they are not capturing an important position of the market. Apple just means a kind of fruit for most of consumers. However, under the leading by Stephten jobs , he tries everything he could to innovate, adapt to the customers needs no matter whether they realize them. This is the secret of its success. Keeping ahead of others and even its own customers and employees. Doing anything it can to make best. My friend and me feel we are really out as students around us all show their praise for this product. And finally, we decide to take a try . It is really amazing! New things always come out and the world develops with time. Adapt to the world. The real marketing is good products.

Why Apple is charming? Why Apple fans are crazy to follow? Product itself or the brand itself has taste, elegance, noble, fashion and other elements, not just its use value, but is the product or the brand personality.

Giving the brand a more humane factor is to make it more attractive. Apple's market value exceeds Microsoft more than 1000 billion dollars. The past 10 years, PC industry has undergone tremendous changes. Apple,do not only rely on technology basically looking for the direction of development, from the PC to consumer electronics, to the Internet, then the mobile Internet. Jobs relies not on technology-oriented, that is, through a technology leader and thus dominate the mobile Internet. His success is more likely through customer orientation, is based on the understanding of human nature and the human desire to grasp the details of the demand. Thus he follows the way to achieve the ultimate user-friendly marketing.

 

3)  questions

How to satisfy customers' needs and become a popular products ? Discovering  desires from customers  or inspire a new desire for customers by totally innovating?

Does popularity  mean it is good? Does a popular thing mean it has biggest value?

 

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