American for-profit universities

下面为大家整理一篇优秀的paper代写范文- American for-profit universities，供大家参考学习，这篇论文讨论了美国的营利性大学。如今，美国的营利性大学的办学理念都是以学生为中心，以市场为导向，以营利为宗旨，专注于提供职业教育和技术培训，在不同于传统大学的办学方向上，有效整合市场需求、教育政策和现代信息技术手段，创造符合社会需求和学生需要的办学模式，通过准确切入高等教育市场，获得立足点和发展空间。下面一起来看看这个文章吧

Private universities in the United States came into being before public ones. The famous harvard, Yale and Princeton were all founded before the independence of the United States. In the early days, private universities were nonprofit and non-profit, usually funded by churches or private donors. At present, public universities in the United States are all non-profit, while private universities can be divided into for-profit and non-profit. Private universities account for nearly 60% of all colleges and universities, and about a quarter of college students are enrolled in private colleges and universities.

For-profit universities have always been on the periphery of higher education. They were excluded from the scope of higher education certification before the 1970s, but gradually integrated into the higher education system after the 1970s and obtained the qualification to accept the certification. In the 1990s, for-profit universities developed rapidly, and the investment from all sides increased greatly. 1996 was an important year in its development history, and the speed of personal funds flowing into the education industry attracted the attention of Wall Street, mass media and many scholars. In 2000, the existing 45 degrees of listed companies, the main five is the Apollo group co., LTD., agassi's education group, Germany in the company, education management, Stella and education company, they are a total of 244, in the aspect of school each have unique, mainly attracted special student is not accepted by the traditional colleges and universities.

In a nutshell, the for-profit university's educational philosophy is based on students as the center, take the market as the guidance, for the purpose of making profits, focused on providing professional education and technical training, on the different from the traditional university school direction, effective integration of market demand, education policy and modern information technology, create meets the needs of social demand and student education mode, through accurate into higher education market, and gain a foothold and development space.

We should accurately grasp the market demand of higher education, carry out education with market-oriented thinking, take students as customers, take education as consumer goods, and develop a customer-oriented mode of running schools. In order to pay tuition fees and purchase higher education services, students choose schools based on whether they can use money and time to exchange for educational commodities at a reasonable price.

Student-centered, reflected in paying more attention to the interests of students, making faster response to the needs of students, thinking and carrying out education from the perspective of students, and designing education mode based on the characteristics of students. The course setting, teaching plan and teaching activities all depend on the needs of students, and the teaching quality is evaluated by students.

For-profit universities focus on utilitarianism, but at the same time adhere to educational principles, maintain the quality of education, do not destroy academic principles, and do not compromise and yield to all preferences of students in order to satisfy students. Such persistence and strictness ensure the healthy development of for-profit universities, and finally ensure their own interests and gain a school reputation.

Quickly respond to changes in the labor market, adjust majors according to demand, develop courses. It is highly sensitive to the job market, responsive to the changes in students' employment situation, actively adapt to the changes in the job market and make adjustments to education and teaching, find market demands at any time, and translate them into the curriculum. Constantly tracking technology, analysis of industry trends, looking for the opportunity of new courses, even hire experts research industry development, shortage of identifying market needs and preferences of potential students, according to the new signals, a new that appeared on the market demand, rapidly refine new teaching pointer, to guide the teaching activities, courses designed to meet needs.

For-profit colleges are all about demand, and the idea of "meeting employers' needs" has more impact on school decisions than keeping a specialty or program unique. Only offer majors that are in short supply and have high potential of future demand, so that the school-running activities are always consistent with the pulse of social demand. If the market demand of a certain industry has been saturated, it will be decisive to reduce or even cancel the field of courses. Projects by providing high demand, for-profit colleges to ensure a sustained growth in enrollment, through to the sober understanding and accurate grasp of market economic laws, ensure oneself in the position in job market, ensure the employer continued demand for graduates, thus ensuring constantly attract potential students, ensure to obtain the expected income of running.

Take the employment status of graduates as the main index to measure the achievement of running a school, and take the quality of teaching and the integrity of running a school as the fundamental guarantee for survival and development. Taking graduates' earning power as an important indicator to measure the educational value of for-profit colleges, by continuously focusing on educational goals, graduates' earning power, and social needs, it not only provides students with efficient and valuable degrees, but also enables them to obtain higher-paying jobs. To make a profit, higher education cannot avoid the business of buying and selling. In a for-profit university, an admissions institution is a typical sales organization. The admissions staff is composed of professional sales staff who use sales techniques to recruit students and guide potential students to make decisions during the whole process. At the same time, in the process of enrollment, strict supervision and definition of sales behavior, to ensure accurate information, avoid misleading, do not design a good trap to lure students to sign.

In addition, for-profit universities strictly follow the quality requirements of the market, so that the market can play the role of systematic inspection, and maintain good products and services. Products and services targeted at market demand are recognized by consumers, while those not targeted at the market are not recognized by consumers. The market is the junction between the providers and consumers of higher education. In order to maintain profitability, for-profit universities must strive to improve the quality and level of teaching to meet the requirements of the market.

Under the influence of the rapid development of Internet technology, for-profit universities in the United States seize this opportunity to establish network education system, vigorously develop internet-based distance education and carry out network teaching. Through mergers and acquisitions of other schools and educational institutions, the school scale is constantly expanded, and non-traditional teaching means are used to meet the needs of non-traditional college students for vocational skills and college degrees, so as to rapidly develop itself into a large for-profit education company.

Innovation is the fundamental feature of the thought of running schools of for-profit universities in the United States. They do not copy the running model of traditional non-profit universities and do not compete with traditional universities for the student market. They break through the traditional running framework, create new running models suitable for non-traditional students, develop new markets and fill the gap of traditional university education services. For working adults, minority students could not enter the traditional universities students characteristics, performance and requirements, create the suitable education mode, open admissions policy, set the course of simple and direct, with low fees, convenient students teaching arrangement, employment help attract students, through the student-centered education philosophy, extensive use of part-time teachers' personnel system and enterprise management mode innovation to win.